Marketing Dive - Latest News

9/29/2026

Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a way of communicating.

9/29/2026

The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”

9/29/2026

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.

9/29/2026

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.

9/28/2026

WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

9/28/2026

The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent company Boston Beer.

9/28/2026

Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.

9/28/2026

“Mirror Mix” features seven rising artists and will be promoted through a partnership with lyrics platform Genius around its Open Mic content series.

9/28/2026

“The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform from Martin.

9/28/2026

Explore how holiday shoppers move from discovery to purchase on TikTok.

9/25/2026

New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.

9/25/2026

Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.

9/24/2026

The retailer, which sees over 60% of orders come from mobile, has teamed with quarterback Matthew Stafford for “Wayfair Delivers.”

9/24/2026

Crime thrillers, telenovelas and “Survivor” get a humorous spin in spots supporting a creative platform the Mars brand launched last year.

9/24/2026

The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.

9/23/2026

The chain announced plans for a unified mobile platform that is scheduled to be piloted in France later this year before scaling to other markets.

9/23/2026

The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.

9/22/2026

CMO George Felix dug into the casual dining chain’s past successes and pathway for future growth at Brinker International’s recent investor day.

9/22/2026

The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.

9/22/2026

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.

9/21/2026

At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find its footing.

9/21/2026

Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.

9/21/2026

Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.

9/21/2026

Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”

9/21/2026

AI sped up asset creation. The real constraints now sit around production.

9/18/2026

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted earlier this month.

9/18/2026

Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent IAB findings.

9/17/2026

“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.

9/17/2026

Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.

9/17/2026

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.

9/17/2026

CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.

9/16/2026

A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.

9/16/2026

A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.

9/15/2026

The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.

9/15/2026

“Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and arrives following its debut as a public company in July.

9/15/2026

An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.

9/14/2026

Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.

9/14/2026

AI made content creation effortless. Now companies are drowning in what they can't review fast enough.

9/14/2026

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

9/14/2026

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.

9/14/2026

Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.

9/14/2026

Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.

9/11/2026

“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.

9/11/2026

The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a company spokesperson.

9/11/2026

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

9/11/2026

The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.

9/10/2026

The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.

9/10/2026

The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.

9/10/2026

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.

9/10/2026

CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.

9/10/2026

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.

9/9/2026

Former Green Bay Packers star Clay Matthews went viral for a new look that’s part of the sportsbook app’s “We’ve Had Some Work Done” campaign.

9/9/2026

Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.

9/9/2026

Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.

9/8/2026

The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.

9/8/2026

Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.

9/8/2026

Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.

9/8/2026

More data isn’t the answer. Understanding the people behind it is what drives better decisions.

9/4/2026

The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.

9/4/2026

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.

9/3/2026

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.

9/3/2026

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

9/3/2026

The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.

9/3/2026

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.

9/2/2026

New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”

9/2/2026

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.

9/1/2026

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.

9/1/2026

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.

9/1/2026

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.

8/31/2026

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.

8/31/2026

This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle’s first major work with new agency partner Kids.

8/31/2026

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

8/31/2026

CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.

8/31/2026

Discover how brands can tap cultural celebrations and authentic visuals to deepen trust and connection.

8/31/2026

Is your brand BFCM-ready? Find the gaps before peak season hits.

8/28/2026

A new campaign with Cardi B, already the most-viewed in the brand’s history, is improving performance, Gap Inc. CEO Richard Dickson said.

8/28/2026

The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.

8/28/2026

London agency Lucky Generals teamed with Jamiroquai frontman Jay Kay to expand on the award-winning video for “Virtual Insanity.”

8/27/2026

Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the beloved menu item.

8/27/2026

The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.

8/27/2026

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

8/27/2026

The position combines marketing, loyalty, personalization and other functions under one title. CMO Christie Raymond will depart the company next month.

8/27/2026

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital transformation drive.

8/27/2026

For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita Song.

8/26/2026

Social media serves as an entry point into ESPN for fans, especially Gen Z ones. The company had a record 1 billion social engagements in February.

8/26/2026

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like games and tailgates.

8/25/2026

A fall campaign features cinematic ads, bigger bets on social-first marketing and a sponsorship of Olivia Rodrigo’s first Daisy Chain Fields Festival.

8/25/2026

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.

8/24/2026

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.

8/24/2026

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

8/24/2026

The category has the highest density of advertising creative, with active advertisers on microdrama apps rising by 132% during the first half of the year.

8/24/2026

The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales.

8/24/2026

High-traffic screens are only part of the story. Audience data shows which screens matter most.

8/24/2026

Paid search isn't dead. The data shows top brands still invest, outperform and win with search today.

8/24/2026

Deals don't stall because the strategy is wrong. They stall because one person, quietly, is scared. Amy Crowther on why performing certainty is the fastest way to lose a client's trust and why admitting you don't have it all figured out is now the stronger move.

8/21/2026

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.

8/21/2026

The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.

8/20/2026

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically.

8/20/2026

The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.

8/20/2026

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that profits go to charities.