Marketing Dive - Latest News

4/30/2026

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

4/30/2026

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.

4/30/2026

The delivery platform has made special offers a central theme of its marketing efforts as it continues to struggle with market share.

4/30/2026

“A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.

4/30/2026

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”

4/29/2026

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.

4/29/2026

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

4/29/2026

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.

4/28/2026

A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.

4/28/2026

AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling them back.

4/28/2026

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending.

4/28/2026

While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.

4/27/2026

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.

4/27/2026

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.

4/27/2026

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.

4/27/2026

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.

4/27/2026

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

4/27/2026

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”

4/27/2026

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

4/27/2026

Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?

4/24/2026

The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.

4/24/2026

The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”

4/23/2026

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

4/23/2026

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting video viewability.

4/23/2026

Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.

4/23/2026

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

4/23/2026

Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.

4/22/2026

The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.

4/22/2026

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

4/22/2026

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.

4/22/2026

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on cultural marketing.

4/21/2026

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.

4/21/2026

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”

4/21/2026

The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with OOH ads.

4/20/2026

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.

4/20/2026

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.

4/20/2026

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.

4/20/2026

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.

4/20/2026

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.

4/20/2026

Unlock new revenue during the Transaction Moment.

4/17/2026

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.

4/17/2026

Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research.

4/16/2026

In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.

4/16/2026

The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.

4/16/2026

Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.

4/16/2026

CMO Nilofer Vahora explains how “On Your Wavelength” leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

4/15/2026

“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

4/15/2026

The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”

4/15/2026

The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.

4/15/2026

CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

4/14/2026

The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.

4/14/2026

The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending.

4/14/2026

Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance.

4/14/2026

As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.

4/13/2026

More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.

4/13/2026

The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.

4/13/2026

Anne-Isabelle Choueiri joins from Estée Lauder Companies and will be tasked with designing the operations that underpin the firm’s strategic overhaul.

4/13/2026

As the meat snacks marketer expands, it is collaborating with the “Star Wars” universe for a campaign spanning retail, digital, social and out-of-home.

4/13/2026

The tie-up with the long-running anime series includes an exclusive menu, merchandise and a giveaway.

4/13/2026

Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

4/10/2026

The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.

4/10/2026

Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand and Gut Miami went big on the relaunch of Flamin’ Hot Dill Pickle snacks.

4/9/2026

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

4/9/2026

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.

4/9/2026

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.

4/9/2026

The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.

4/9/2026

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn.

4/8/2026

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

4/8/2026

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

4/7/2026

“Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation of home cooks.

4/7/2026

Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food space.

4/7/2026

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.

4/7/2026

CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.

4/7/2026

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.

4/6/2026

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and community impact.

4/6/2026

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined initiative.

4/6/2026

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

4/6/2026

CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.

4/6/2026

Compliance is coming. Sustainability is about to become your advantage.

4/3/2026

From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.

4/3/2026

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports.

4/2/2026

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

4/2/2026

“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

4/2/2026

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.

4/2/2026

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.

4/2/2026

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

4/2/2026

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

4/1/2026

The lawn care company is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.

3/31/2026

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

3/31/2026

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty soda-inspired product line.

3/31/2026

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

3/31/2026

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

3/30/2026

A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.

3/30/2026

The “Total Overthink of The Head” campaign comes as the Orbit and Extra owner seeks to grow loyalty with younger audiences.

3/30/2026

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

3/30/2026

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

3/30/2026

While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.

3/30/2026

Your best decisions depend on insight you already have — if you can use it in time.

3/30/2026

CTV investment is growing, here's how marketers can ensure every dollar counts.