Marketing Dive - Latest News

8/12/2026

The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.

8/12/2026

The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.

8/12/2026

The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continuous to set its sights on Gen Z.

8/11/2026

The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.

8/11/2026

Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”

8/11/2026

“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, alongside an evolution of performance apparel.

8/10/2026

While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency pricing.

8/10/2026

Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series.

8/10/2026

Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”

8/10/2026

“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.

8/7/2026

The $2.15 billion deal follows other platforms valued for their independence getting acquired, which has stoked advertiser concern.

8/7/2026

Investing in high-quality and informative user-generated content is crucial, but not all platforms are created equal.

8/7/2026

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.

8/6/2026

The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.

8/6/2026

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.

8/6/2026

CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.

8/6/2026

In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles.

8/6/2026

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.

8/6/2026

The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.

8/5/2026

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.

8/5/2026

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.

8/4/2026

“All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run across five markets.

8/4/2026

“The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments over food.

8/3/2026

The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.

8/3/2026

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate.

8/3/2026

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

8/3/2026

The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.

7/31/2026

Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.

7/31/2026

The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.

7/31/2026

Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.

7/30/2026

The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

7/30/2026

CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.

7/30/2026

The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.

7/30/2026

Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.

7/30/2026

The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.

7/29/2026

The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

7/29/2026

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.

7/28/2026

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.

7/28/2026

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

7/28/2026

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.

7/27/2026

Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.

7/27/2026

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

7/27/2026

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

7/27/2026

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

7/27/2026

The Wiener Cake leverages a viral trend to keep the brand front-of-mind during the summer months.

7/27/2026

This holiday season, agility—not bigger budgets—will separate winners from everyone else.

7/24/2026

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

7/24/2026

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact.

7/24/2026

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

7/24/2026

Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.

7/23/2026

Looking to build an organic brand presence on Reddit? Follow these key steps.

7/23/2026

The feature comes as the platform looks to take advantage of Gen Z’s increased desire for experiences to turn around user declines.

7/23/2026

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

7/23/2026

The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.

7/23/2026

Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.

7/22/2026

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

7/22/2026

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.

7/21/2026

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”

7/21/2026

The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories, said Vice President of Marketing Evan Brock.

7/21/2026

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has remained in the internet lexicon.

7/21/2026

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

7/20/2026

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.

7/20/2026

“The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond Beer portfolio continues to grow.

7/20/2026

The fast-food brand is iterating on a brand elevation campaign that helped spur comparable sales growth of 5.8% in Q1.

7/17/2026

L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

7/17/2026

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing hours.

7/17/2026

Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.

7/16/2026

The platform’s latest report examined the rising impact of athletic influencers and offered guidance on how to connect with them.

7/16/2026

The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.

7/16/2026

Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.

7/16/2026

The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.

7/16/2026

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

7/15/2026

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.

7/15/2026

The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.

7/15/2026

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.

7/15/2026

InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.

7/14/2026

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic uniforms and a mobile experience.

7/14/2026

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.

7/14/2026

Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.

7/13/2026

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

7/13/2026

The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.

7/13/2026

Despite a wider set of tools available to the marketing industry, many still struggle to leverage insights to influence budgetary decisions.

7/13/2026

While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since 2022.

7/13/2026

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, head of creative at the brand.

7/9/2026

Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

7/9/2026

The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.

7/9/2026

A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.

7/9/2026

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.

7/9/2026

Earned media and community discussion generate the authority signals that determine whether a brand gets recommended by AI, writes Abigail Niziankiewicz of Mediassociates.

7/9/2026

The second season of Neighborhue expands to a new city and encompasses documentary video, long-form editorial and social-first content.

7/8/2026

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.

7/8/2026

Kyle Gore, vice president of global marketing for Doritos, compares the brand’s efforts to what’s required for the Super Bowl — but on a much larger scale.

7/7/2026

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

7/7/2026

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.

7/7/2026

As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.

7/7/2026

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

7/6/2026

The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.

7/6/2026

Creating and tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.

7/6/2026

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.

7/2/2026

The fitness challenge comes as Unilever puts an increased emphasis on sports and influencer marketing.