Marketing Dive - Latest News

6/29/2026

Consumers still dream big. They're just defining success differently.

6/29/2026

New performance benchmarks from Tubi demonstrate how streaming can drive lower-funnel results across industries – from Auto to CPG.

6/26/2026

Marketing Dive caught up with attendees to ask them about their biggest surprises, frustrations and what they want to see more of at the festival.

6/26/2026

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the flushable wipes space.

6/25/2026

“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.

6/25/2026

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process.

6/25/2026

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.

6/25/2026

New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.

6/25/2026

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.

6/24/2026

The grocery company’s retail media arm now lets ads appear in conversational search product carousels.

6/24/2026

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.

6/23/2026

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.

6/23/2026

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.

6/23/2026

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

6/23/2026

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.

6/23/2026

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.

6/22/2026

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

6/22/2026

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.

6/22/2026

Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.

6/22/2026

How Snowflake turned its 600-person marketing team into an AI-powered organization.

6/18/2026

Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.

6/18/2026

Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.

6/18/2026

The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.

6/17/2026

“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.

6/17/2026

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts shopper insights first.

6/17/2026

Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.

6/17/2026

The CMOs at Major League Soccer and the National Women's Soccer League explain how they’re marketing around the tournament.

6/16/2026

Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.

6/16/2026

The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.

6/16/2026

In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson.

6/16/2026

Koddi’s new data shows a market already in motion and provides clues about who stands to win.

6/15/2026

The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.

6/15/2026

Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators and social.

6/15/2026

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.

6/15/2026

Consumers are becoming choosier about how they spend their money, creating greater competition among brands.

6/15/2026

The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.

6/15/2026

Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a category it created.

6/12/2026

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.”

6/12/2026

Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales.

6/12/2026

As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on the marketing industry.

6/11/2026

Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.

6/11/2026

The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired by social content.

6/11/2026

The show is part of a larger effort by the app to develop a “higher-quality” user base, as the number of total paying users continues to drop.

6/11/2026

Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.

6/10/2026

Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.

6/10/2026

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

6/10/2026

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in 2023.

6/10/2026

Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.

6/10/2026

CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.

6/9/2026

The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.

6/9/2026

AI readiness may be falling short as a focus remains on short-term optimization and results.

6/9/2026

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.

6/8/2026

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.

6/8/2026

Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.

6/8/2026

The DTC service looks to break through in streaming with a campaign that plays up the absurd lengths fans will go to watch the tournament.

6/8/2026

CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.

6/8/2026

Loyalty programs that drive growth do more than reward.

6/5/2026

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” campaign.

6/4/2026

The brand’s “Undairy the Craving” campaign attempts to combat preconceived ideas surrounding the taste and quality of vegan cheeses.

6/4/2026

The two platforms offer a streamlined authorization for linking accounts, plus data tracking and automated catalog syncing.

6/4/2026

New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.

6/4/2026

The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.

6/4/2026

A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.

6/4/2026

When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.

6/4/2026

With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds to avoid missing games.

6/4/2026

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

6/3/2026

The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting.

6/3/2026

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.

6/2/2026

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.

6/2/2026

The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.

6/2/2026

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.

6/1/2026

The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.

6/1/2026

The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.

6/1/2026

The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.

6/1/2026

The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.

6/1/2026

Trust, not attention, is becoming commerce media’s most valuable growth driver.

5/29/2026

The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.

5/29/2026

Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.

5/28/2026

The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.

5/28/2026

The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.

5/28/2026

Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.

5/28/2026

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.

5/28/2026

Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.

5/27/2026

The platform moved its disclosure placement to a more visible position and improved its detection features.

5/27/2026

Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.

5/27/2026

The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.

5/27/2026

The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.

5/26/2026

After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.

5/26/2026

A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.

5/22/2026

A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign.

5/22/2026

TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.

5/21/2026

Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.

5/21/2026

The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

5/21/2026

The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.

5/21/2026

The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.

5/21/2026

The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.

5/20/2026

A range of new tools announced at Marketing Live follow the platform enacting a signifcant overhaul of the search experience to prirotize AI chats.

5/20/2026

Developed with Anomaly LA, the “Life Today” campaign sees the digital bank throw playful shade on competitors’ brick-and-mortar model.

5/20/2026

A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by applying E.l.f. products.

5/20/2026

“Todo o Nada” was led by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both paid and organic social channels.