Tom Capper of STAT walks through the biggest AI search measurement challenges and a tactical solution for each one: October 14 at 2 p.m. ET.
The post How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] appeared first on Search Engine Journal.
AnswerShare reports more recommendations in a client test after publishing sourced brand context. Here is how its machine-layer works & what it cannot fix.
The post Yes, You Can Change AI’s Opinion. Here’s How. appeared first on Search Engine Journal.
Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion.
The post Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry appeared first on Search Engine Journal.
Any website can write Amazon's block-page sentence into its own terms. Spotting an agent that looks like a shopper is the hard part.
The post Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say appeared first on Search Engine Journal.
Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper's checkout and place the order after the buyer confirms it.
The post Shopify Extends WebMCP Into Checkout For Browser Agents appeared first on Search Engine Journal.
Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error.
The post Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows appeared first on Search Engine Journal.
EmDash 1.0 trades WordPress's freedom of choice for heavy reliance on Cloudflare's infrastructure.
The post EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In appeared first on Search Engine Journal.
A report using Similarweb panel data breaks down ChatGPT ad click-through rates by market and tracks how often the top ChatGPT advertisers changed.
The post ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report appeared first on Search Engine Journal.
Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing.
The post AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work appeared first on Search Engine Journal.
Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement.
The post Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes appeared first on Search Engine Journal.
Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search.
The post Google Rolls Out AI Mode Info Monitoring To All Users Globally appeared first on Search Engine Journal.
Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully.
The post Anthropic Publishes Prompting Guidance For Claude Opus 5.5 appeared first on Search Engine Journal.
A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search.
The post Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links appeared first on Search Engine Journal.
SEO and paid media managers can strengthen their promotion case by proving AI's net gains and building a reskilling plan for their teams.
The post MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors appeared first on Search Engine Journal.
CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts, and forms to campaigns, send conversion data to OpenAI, and compare performance across channels.
The post CallRail Makes ChatGPT Ads Measurable For SMBs And Marketing Agencies appeared first on Search Engine Journal.
Google's Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure.
The post The Generative AI Report Sucks – Let’s Make It Brilliant appeared first on Search Engine Journal.
UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months.
The post Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking appeared first on Search Engine Journal.
Stop evaluating "Chinese LLMs" as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself.
The post AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study appeared first on Search Engine Journal.
WP Engine is gratified by the judge's antitrust ruling, but Automattic also scores seven victories.
The post Automattic & Matt Mullenweg Fail To Dismiss WP Engine Antitrust Claims appeared first on Search Engine Journal.
Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode.
The post Google Spam Update, Image Search Data In GSC – SEO Pulse appeared first on Search Engine Journal.
Strip the visual layer and a machine can still use a website. Strip the structure, as markdown does, and it can only read about it.
The post The Text-Only Version Of Your Website Strips Out The Wrong Layer appeared first on Search Engine Journal.
AI models are everywhere. The data you feed them isn't. Mallory Gray of Skydeo explains why audience signals, not mention counts, decide who buys.
The post AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It appeared first on Search Engine Journal.
Google's new system for catching AI content spam has already been deployed. This is why it may be a part of Google's Spam Update.
The post Google Has Deployed A New AI Spam Detector Called SAFE appeared first on Search Engine Journal.
Google's AI Overview links can lead to websites or AI Mode, and Search Console measures those interactions differently.
The post Google AI Overviews Have More Links, But Not All Reach The Web appeared first on Search Engine Journal.
AI answers strip out the signals people once used to judge them. Here's why your content stack now misses in both directions.
The post LLMs Are Time Machines That Don’t Tell You How Far You Went appeared first on Search Engine Journal.
Google’s September 2026 spam update is rolling out worldwide and may take up to two weeks to complete.
The post Google Rolls Out September 2026 Spam Update Globally appeared first on Search Engine Journal.
Search Console’s new multimodal filter shows which pages receive traffic from image-based searches, without query data.
The post Google Search Console Adds Multimodal Filter For Image-Based Searches appeared first on Search Engine Journal.
Most client churn happens in the first 90 days, not month six. This phase-by-phase onboarding framework shows agencies how to keep clients engaged and retained.
The post Why Agencies Lose Clients In The First 90 Days (And How To Stop It) appeared first on Search Engine Journal.
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.
The post Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes appeared first on Search Engine Journal.
Google announced a new query fan-out framework that is described as ready for production-scale search.
The post Google Announces New Query Fan-Out Framework: R4T-Diffusion appeared first on Search Engine Journal.
A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.
The post Google Search Decline Steepened To 40% YoY For Publishers appeared first on Search Engine Journal.
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
The post YouTube Adds Shopping Features To Ask YouTube AI Search appeared first on Search Engine Journal.
OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.
The post ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together appeared first on Search Engine Journal.
Use Amazon Marketing Cloud's extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit.
The post Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now appeared first on Search Engine Journal.
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can't fake.
The post AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk appeared first on Search Engine Journal.
Baidu's new AI CTR divides clicks by citations, not impressions. Here's why that matters and what else the AI Traffic Analysis report will show.
The post Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It appeared first on Search Engine Journal.
Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop.
The post ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows appeared first on Search Engine Journal.
AI search pulls from more sources than most SEOs track. Here's a tiered view of which data sources deserve your attention first.
The post Which Data Sources Should You Care About For AI Search? appeared first on Search Engine Journal.
Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects.
The post Customer Lifecycle Goals: The Good, The Bad, The Ugly appeared first on Search Engine Journal.
Fiverr's holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term.
The post GEO Requests Rise Among More Search Freelancers Than Google SEO appeared first on Search Engine Journal.
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins.
The post 3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist appeared first on Search Engine Journal.
Google Analytics supports Include data filters for hostnames, so a property can keep event data from approved domains instead of excluding spam one by one.
The post Google Analytics Adds Include Filters For Hostnames appeared first on Search Engine Journal.
Job site operators report months-long waits for Google Indexing API approval, with no stated review timeframe in Google’s documentation.
The post Job Boards Say Google Indexing API Requests Get No Response appeared first on Search Engine Journal.
A single .com works for The Guardian because of brand power. For most news publishers, separate country-code domains are the strategy that holds up.
The post International SEO For Publishers: How To Succeed Across Borders appeared first on Search Engine Journal.
Trendos' Gintare Rimolaityte explains how to map AI citation sources by industry and engine, identify competitor gaps, and turn an audit into content and outreach priorities.
The post How To Find The Sources Shaping AI Answers In Your Industry appeared first on Search Engine Journal.
Shopify CEO Tobi Lütke says unreviewed AI output is landing on coworkers. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too.
The post Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers appeared first on Search Engine Journal.
Lighthouse 13.5 adds an audit for AI agent resource discovery, but its checks differ from the latest ARD proposal.
The post Google Lighthouse Adds Audit For AI Agent Resource Discovery appeared first on Search Engine Journal.
Visa, Mastercard, PayPal, and Stripe name no live merchant. Google names three. Here is what the agentic commerce documentation still refuses to say.
The post Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven appeared first on Search Engine Journal.
AI ranks passages, reads alt text, and cites whatever numbers you publish. Practical rules for local service pages from SEJ Live.
The post How To Build Local Pages AI Systems Can Find And Trust appeared first on Search Engine Journal.
Is Google lying about AI Search? New research shows AI Mode decreases clicks and it gives a poor user experience.
The post Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience appeared first on Search Engine Journal.
Google is testing payments for content contributing to AI answers, Mueller says AI position data is hard to report, and Cloudflare splits training from search.
The post Google AI Payment Pilot, Search Profiles At 10,000 – SEO Pulse appeared first on Search Engine Journal.
Google is testing a "Dive deeper" button in Discover, starting with videos.
The post Google Discover Test Adds Topic Overviews, Starting With Videos appeared first on Search Engine Journal.
No GSC for ChatGPT? Paste a distinctive snippet into a chatbot and ask for exact matches. If your URL comes back, retrieval isn't your problem.
The post Checking A Page Is Part Of A Retrieval Pipeline For AI appeared first on Search Engine Journal.
Google updated its Search documentation to add local business queries to the two result units rolled out in the EEA for directories and direct providers.
The post Google Adds Local Businesses To EEA Search Result Units appeared first on Search Engine Journal.
Turn AI guardrails into search assets with a school district's template for published policies, named reviewers, and clear data protections.
The post Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It appeared first on Search Engine Journal.
Bot Preference Sync sets AI crawler policy per category, not per crawler. Allow GPTBot and block Bytespider, and no setting describes what you do.
The post Cloudflare Will Write Your Robots.txt, And It Has A Point appeared first on Search Engine Journal.
Is a traffic decline actually hurting your business? Our State of Search 2027 shows how to tell and where to invest next.
The post State Of Search 2027: What To Stop, Measure & Fund appeared first on Search Engine Journal.
Google, Cloudflare, and Microsoft are testing different models for paying publishers when AI systems access or use their content.
The post Google’s AI Payment Pilot Vs. Cloudflare & Microsoft Models appeared first on Search Engine Journal.
Google's John Mueller explains how publishers can catch site problems before they become an indexing crisis.
The post Google Responds To Cross-Domain Canonical De-Indexing Report appeared first on Search Engine Journal.
Pew's 37-country survey finds more people expect AI to reduce jobs than add them, a view more common in high-income countries than middle-income ones.
The post More People Expect AI To Cut Jobs Than Add Them, Pew Finds appeared first on Search Engine Journal.
Google expanded their Mediapartners-Google guidance to make it about more than just AdSense.
The post Google Updates Mediapartners-Google Crawler Guidance: Less About AdSense appeared first on Search Engine Journal.
GPTBot, ClaudeBot, and Googlebot won't pay your price yet. Charge now and you lose citations. Here's what to decide before the dashboard toggle arrives.
The post I Made My Website Charge AI Agents A Penny Per Page, Then I Watched Claude Pay It appeared first on Search Engine Journal.
A controlled AI citation test found source order mattered less than raw data suggested, while structured rewrites shifted how citation credit was distributed.
The post AI Citation Test Finds Source Order Matters Less Than It Looks appeared first on Search Engine Journal.
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.
The post Reddit AI Search Picks Already-Popular Comments, Audit Finds appeared first on Search Engine Journal.
Product page copy builds shopper trust and fills gaps in AI feeds, giving customers the details they need to buy.
The post Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO appeared first on Search Engine Journal.
The surface that ranks and the surface that earns are decoupling. Three predictions for Google in 2027, plus one about whether you'll know.
The post 3 Predictions For 2027, And Why You Won’t Be Able To Check Them appeared first on Search Engine Journal.
Google published guidance for adding a Search profile badge as Search becomes a destination for following creators and publisher.
The post Google Search Profile Badges Expose The Publisher Traffic Crisis appeared first on Search Engine Journal.
Google is rolling out cart transfer and checkout testing in the Merchant Center UCP hub, plus a YouTube ads beta and wider AI insights.
The post Google UCP Update Lets Merchants Enable Cart Transfer To Site appeared first on Search Engine Journal.
A model can know the right answer and still defer to a wrong tool result. What does that mean for your visibility report?
The post It Was There A Minute Ago appeared first on Search Engine Journal.
Google lowers Search profile eligibility to 10,000 followers for U.S. websites and creators, with new account tools and updated article displays.
The post Google Search Profiles Now Available At 10,000 Followers appeared first on Search Engine Journal.
Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.
The post MIT, Anthropic & OpenAI Sent The Same Warning, Get Your Evidence House In Order Now appeared first on Search Engine Journal.
Strong affiliate numbers can hide brand bidding. Learn how to define violations, build a search test list, capture ad evidence, and match it to partners.
The post How To Detect Affiliate Brand Bidding And Hidden Revenue Leakage appeared first on Search Engine Journal.
Build a validated content workflow for AI search by identifying decision gaps, acquiring original knowledge, and proving claims before publishing.
The post Beyond Content Parity: Building A Validated Content Workflow For AI Search appeared first on Search Engine Journal.
Ex-Googler Jeff Dean shares insights from Gemini's development and the approach he uses to discover promising new ideas.
The post Ex-Googler Jeff Dean Explains Design Choices Behind Gemini appeared first on Search Engine Journal.
Google is turning publisher advertising into user experience metric that adds four more numbers that publishers need to track.
The post Google Adds New Ad Experience Metrics To CrUX Report appeared first on Search Engine Journal.
Cloudflare's Disallow AI Training keeps mixed-use crawlers available for search. Google and Apple honor training opt-outs; Bing robots.txt support is pending.
The post Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot appeared first on Search Engine Journal.
Spot false claims and impersonators in AI search, then match each brand protection problem to the right correction, report, or preventive action.
The post Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity appeared first on Search Engine Journal.
Meta published two Muse documents on the same day. One never mentions risk, attack, or prompt injection. The other uses them 39 times.
The post Meta Published 2 Documents About Muse And Only One Mentions Attacks appeared first on Search Engine Journal.
We go live with OpenAI (ChatGPT) on Sept 22, to help you understand how your business can sell products or drive leads on ChatGPT.
The post Selling On ChatGPT: How Brands Are Driving Revenue Through Ads & GEO [Webinar] appeared first on Search Engine Journal.
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.
The post ChatGPT Ads Aren’t Paid Search – 5 Questions To Answer Before You Shift Budget appeared first on Search Engine Journal.
Anthropic shares prompting upgrades that save tokens, improve how AI writes, code more efficiently, and handle longer tasks.
The post Anthropic Shares Power Prompts That Improve AI Results appeared first on Search Engine Journal.
CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking numbers and lead quality.
The post Local Services Ads To Performance Max: What To Audit Before Migration appeared first on Search Engine Journal.
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers.
The post Google Tests Paying Publishers For AI Answers Via Search Console appeared first on Search Engine Journal.
Count AI marketing's hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic's mistake and starving long-term strategy.
The post AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise appeared first on Search Engine Journal.
Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads.
The post How To Connect AI Search Visibility To Local Leads appeared first on Search Engine Journal.
Automattic says Matt Mullenweg has returned with the board's full support. But its official announcement raises additional questions.
The post Matt Mullenweg Apparently Back In Charge At Automattic appeared first on Search Engine Journal.
Google admits that Search Console's AI search reporting does not adequately reflect AI search positioning data for SEO.
The post Google Admits Search Console Reporting For AI Search Is Inadequate appeared first on Search Engine Journal.
Google redesigned Search results across the EEA, Business Profile posts get view counts again, and ChatGPT Shopping now leans harder on product feeds.
The post Google Search Redesign, Business Profile Post Views – SEO Pulse appeared first on Search Engine Journal.
SEO For Paws is back with Barry Schwartz, Glenn Gabe, and a lineup of search experts talking about search in the AI era.
The post SEO For Paws Live Stream Conference: Free Tickets & Big Names For A Good Cause appeared first on Search Engine Journal.
Google's developer docs for the Web Search Service API show a partner-only path to full-web search results.
The post Google Documents Partner-Only API For Full-Web Search Results appeared first on Search Engine Journal.
Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate.
The post The 2003 Framework That Was Already Doing Query Fan-Out appeared first on Search Engine Journal.
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.
The post What Wikipedia Reveals About AI Overviews And Web Traffic appeared first on Search Engine Journal.
Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions.
The post New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] appeared first on Search Engine Journal.
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.
The post Google Adds Post View Counts To Business Profiles appeared first on Search Engine Journal.
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended.
The post Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] appeared first on Search Engine Journal.
Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals.
The post Everyone Is Quoting The Same Number And Getting Different Answers appeared first on Search Engine Journal.
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
The post How Do I Keep Control As Platforms Automate My Account? – Ask A PPC appeared first on Search Engine Journal.
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
The post YouTube Gives You Feedback On Shorts Before Publishing appeared first on Search Engine Journal.
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.
The post Google Launches Meridian GeoX Globally appeared first on Search Engine Journal.
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.
The post Google Expands Data Manager And Adds Uplift Measurement appeared first on Search Engine Journal.
