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News, Search Engine Optimization (SEO) & Pay-Per-Click (PPC)
6/29/2026
Technical SEO creates value by preventing losses, not just driving gains. Learn how to measure and communicate its impact.
Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.
You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
AI search is becoming a measurable source of customer discovery. Here's what nearly 30 million calls reveal and what marketers should do next.
6/26/2026
A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.
No one has supported the search industry, for as long, and with so much of his resources, like Bruce Clay.
This spam update took two full days to roll out.
Standard Shopping campaigns can now use Maximize Conversion Value bidding without a Target ROAS, giving advertisers flexibility.
The report has not been updated for two weeks now but this is not all that uncommon.
Your conversion data doesn't just power reporting. It shapes who Google targets, how much it bids, and where your budget goes.
Turn one-off prompts into reusable skills that uncover topical gaps, outdated content, AI visibility issues, and brand voice inconsistencies.
Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
6/25/2026
Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.
API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.
Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.
Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions.
Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.
Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act on them.
A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn't write them.
A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.
6/24/2026
This update should only take a few days to roll out.
Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.
AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.
OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.
Fear-based AI positioning grabs attention, but it can undermine trust. Here's why augmentation is a stronger long-term marketing strategy.
Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.
Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.
AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.
Google is exploring new ways to highlight the most relevant ads in Search, potentially giving advertisers a visibility advantage.
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
6/23/2026
Google's AI help document update offers new insight into the future of AI-powered Search campaigns.
A new dashboard shows which AI bots hit newsletters, what got blocked and whether any of that crawling sends readers back.
Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single dashboard.
Don't miss your chance to take home the highest honor in search.
Google is rolling out new AI-powered tools to uncover creator trends, understand audience behavior and optimize campaigns.
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
John Mueller from Google added, "We're just rolling these out incrementally to sites, and reviewing the feedback along the way."
Small-budget tests can mislead you. Learn how response curves affect channel evaluation, budget allocation, and growth decisions.
Amazon's new Alexa+ Agentic Ads let consumers complete purchases directly within a conversation.
6/22/2026
Google's upcoming bidding changes could alter campaign performance unless advertisers review and adjust goals.
Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.
Reddit's new features aim to help advertisers build more relevant campaigns using insights drawn directly from user discussions.
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search's contribution to revenue.
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.
6/19/2026
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.
Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.
Laura Abreu shares how one wrong client taught her lasting lessons about trusting her instincts and setting expectations.
OpenAI's UK launch of ChatGPT Ads Manager gives advertisers an early chance to learn and prepare for a potentially major new ad channel
6/18/2026
Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.
As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.
40% of U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew Research.
Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.
Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.
Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.
Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.
Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.
6/16/2026
Public posts, Groups and Reels now power responses, turning conversations into a new discovery engine for advice and recommendations.
Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.
Recovering from a manual action can take months of cleanup and review. Regular compliance audits reduce the risk before it becomes a crisis.
Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15.
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
The line between paid and organic is fading as Gemini shapes campaigns, search experiences, and brand visibility across Google's ecosystem.
Learn how iterative prompting, Python, and Google Colab helped turn a multilingual hreflang mapping project into a scalable workflow.
Many pages answer the query but stop short of the decision. Next-question intent helps create more useful content for users and AI systems.
6/15/2026
Google clearly also states that Google Search does not use LLMS.txt files.
Making a change in an account is easy but monitoring it properly, is what protects performance and client trust.
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
TripAdvisor, Google Business Profile, OTAs, and reviews help AI understand travel brands. Learn how to strengthen those signals.
From product pages to third-party publications, learn how to create content that helps AI systems understand your brand and who it serves.
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.
Learn how to identify leaks between the ad click and signed retainer, and make smarter budget decisions based on case outcomes.
Google is adding new ways for advertisers to scale campaigns while maintaining tighter control over efficiency targets.
6/12/2026
Clear branding and positive user experiences may play a larger role in maintaining Google Search ad reach going forward.
Microsoft Ads' Product Explorer helps advertisers quickly identify catalog issues that may be limiting ad performance.
Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis
Claude frequently pulls from Brave Search results, with ranking, recency, and comparison prompts triggering searches most often.
See how memory, search, MCP integrations, and AI skills work together to reduce context-switching and keep client work moving.
The extended DSA transition timeline gives advertisers more time to test AI powered options & manage the transition at a slower pace.
Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing's true impact.
From symptom-based questions to software comparisons, see how user prompts influence what AI systems choose to surface.
6/11/2026
Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.
Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.
Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey.
A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.
Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.
Being understood by AI isn't the same as being recommended by it. New research reveals the gap between the two.
One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.
6/10/2026
Ever wonder how many sites are using a specific type of structured data element? Now you can know.
Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.
Could AI lose a key source of training data? Major publishers want Common Crawl to stop collecting and sharing their content.
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.
Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute.
