Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI Visibility Toolkit. A systematic approach with real data.
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
