Publishing them is fun. Easy. And they get a ton of search traffic too. But such posts, like “Top Google Searches” or “Most Asked Questions on Google”, are only worth reading if the numbers are current. Google knows that too,…
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If I’m being honest: organic traffic benchmarks are a bit silly. The “right” number is unique to every business—your industry, your website, your Domain Rating, your strategy, all change what “normal” looks like. There’s no single average that fits everyone.…
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In a nutshell: for a whole website, a good organic CTR usually falls between 1% and 2%. But that figure varies a lot by industry, authority, and website size. Below, we break down median organic CTR by industry, by Domain…
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Unlike a chatbot that simply answers what you ask, an agent can break a goal into steps, make decisions, use tools, and take actions across multiple steps, with little or no human intervention along the way. If a chatbot is…
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All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every time. But it doesn’t need you particularly. It just needs to ping you when something’s worth your attention. This is the part…
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Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building of systems that do the work for me. That might sound…
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Here’s me letting my AI assistant code something for me, while I contemplate the AI doomsday scenarios. But debating the impact of AI on our jobs only gets you so far. A better use of your time is figuring out…
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You give it a goal like “plan the launch campaign for our new feature,” and it runs the whole job. It pulls competitor positioning, drafts the landing copy, writes the announcement emails, builds a sales-enablement one-pager, files the assets in…
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Using Ahrefs Web Analytics and Bot Analytics, we analyzed the server logs and live traffic of 137K domains, plus the user agents hitting all of them. Here’s what we found. In late May 2026, Google took both sides of the…
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International marketing is a job that gets exponentially complicated with each additional region and language you add. For example, we publish the Ahrefs blog in eight languages, which means roughly every meaningful task—refreshing an old article, checking hreflang tags, swapping…
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AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying attention. The question is whether you’re ready to lead when their attention is…
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Everything below was built via Agent A by the Ahrefs team—plus a couple of examples I managed to vibe code myself. Here’s what it takes to vibe code, and the nine prebuilt apps you can install today. On Slack, we…
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It cleans and filters the data, then builds an updated WordPress draft for each. It then emails me preview links. I skim the drafts, make sure all looks okay, then click one button (“Approve all”) and they go live, restamped…
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Domain Rating (DR) is Ahrefs’ measure of how strong a website’s backlink profile is, on a scale from 0 to 100. It’s relative by design: your score reflects how your backlink profile stacks up against every other website in our…
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Curious about the state of SEO in 2026? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date stats below. Contents Top SEO statistics 68% of online experiences begin with a search engine. (BrightEdge) 63.41% of all…
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According to SpaceX’s May 2026 S-1 filing, 117 million people use Grok’s features every month, out of X’s 550 million monthly active users. That makes it one of the most-used AI assistants on the planet, and a growing influence on…
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Copilot is woven through Windows, Edge, Bing, and Microsoft 365, and that reach is enormous: Microsoft says the Copilot apps alone draw more than 100 million monthly active users, with over 800 million people touching Copilot-powered AI features across its…
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Unlike a general chatbot, Perplexity is an answer engine first: it was designed to respond to questions with linked references up front. That model has found a real audience, with the company reporting hundreds of millions of queries a month…
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Google has folded Gemini into Search, Android, Chrome, and Workspace, and the audience has grown fast: on Alphabet’s Q4 2025 earnings call, Sundar Pichai said the Gemini app had passed 750 million monthly active users, up from 650 million a…
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AI Overviews are the AI-generated summaries that now sit above traditional Google results — and their scale is staggering. Google says they reach over 2 billion monthly users across more than 200 countries, roughly a quarter of everyone on Earth.…
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Topical authority is what separates those two outcomes. It’s about becoming the site search engines trust most on a given subject. The more that trust is established, the better your rankings, your visibility in AI search results, and your ability…
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These are the 100 most searched people, along with their monthly search volumes. # Person Search Volume 1 sydney sweeney 4,400,000 2 donald trump 3,680,000 3 taylor swift 3,470,000 4 rob reiner 2,900,000 5 sabrina carpenter 2,520,000 6 ozzy osbourne…
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These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism: Companies have to outbid each other in order to secure…
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These are the 100 most asked questions on Google, along with their monthly search volumes. # Question Search Volume 1 what is today 3,700,000 2 where’s my refund 1,270,000 3 what is my ip 1,100,000 4 how many days until…
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They’re the keywords with the highest average search volume increase from our database of 28.7 billion keywords. These topics are trending or trended in the United States: # Topic Search Volume Growth (3m) 1 what time is artemis 2 launching…
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Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords: # Keyword Search Volume 1 chatgpt 94,610,000 2 youtube 87,790,000 3 amazon 84,320,000 4 gmail…
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Some marketer automated their entire workflow. Cut their week to four hours and cloned their voice. Built an agent that drafts, ships, and reports on itself. Maybe whitened their teeth too. Elena Verna, CMO at Lovable, called it out perfectly:…
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More people are asking AI assistants to research products, compare options, and make recommendations for them. And once AI agents become the layer between people and the internet, marketers will not just need to convince you. They will need to…
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Andrei leads product marketing at Ahrefs, with a small team covering copy, webinars, partnerships, and paid promotion for all of Ahrefs (including the dozens of updates we ship each month). Constance works on the product team, running all of our…
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After hosting over 600 marketers for our first US conference last October, we’re returning to San Diego in 2026. Same city, bigger stage, and—dare I say it?—an even better agenda. And there’s only one teeny-tiny little thing standing between you…
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Writing formulaic SEO content, updating old articles, reporting on blog performance, even running complicated performance analyses… these are all things Agent A does for me. Here are some of our favorite Agent A use cases for content marketers. Agent A…
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In this post, I’ll cover what content engineering actually is, its core components, whose responsibility it is, and how you can become a fully-fledged Content Engineer. Content engineering is the practice of building the systems that create content, rather than…
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It’s just a completely new way of working, also for SEOs. Instead of building every step of an SEO workflow yourself—like the setups you see all over n8n or Zapier—you simply describe the outcome you want. The agent takes it…
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This article covers what AI SEO agents actually do in practice, which tools are worth knowing about, how to build your own, and what the people building them have learned the hard way. An AI SEO agent is software that…
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When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re probably already tracking. Here’s…
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… then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? Google’s Knowledge Graph is…
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AI cited pages were almost three times more likely to have JSON-LD than non-cited pages. That’s a big gap, and the kind of stat that gets shared in LinkedIn carousels and conference slides as proof that schema is an AI…
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Here’s a basic example of what the code can look like: You can see that, unlike the words on a page, schema is a form of structured data. Its standardized format means there’s no chance of Google misinterpreting it.…
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It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example…
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Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without…
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Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or why your competitor’s product…
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A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague opens Agent-A, gives it a target keyword, and walks away. Twenty minutes later, they have…
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Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO data, it becomes a keyword research tool you’ll wonder how you ever…
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Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,…
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But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing?…
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It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually…
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The hard part in content marketing is the information—ideas, verified facts, and reference material. And that’s exactly where these tools fall short. I learned this after generating 40 articles through Claude. I’d tried the writing tools first, but they…
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The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.…
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Even better if it’s on your company’s dime. I asked Daria Samokish, our Head of PR and Conference Partnerships, for the list of conferences we’ve shortlisted that are worth attending. Without further ado, here are the best marketing conferences happening…
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But we’ve been to many and we’ll continue to go to many. These are the conferences we think you should check out, ranked by a mix of industry reputation, speaker quality, and audience size. Date: April 28-30 Location: Anaheim, USA…
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Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it makes a…
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But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is the same concept applied one step earlier. Think of…
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That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was your best-performing article two years ago might be leaking traffic right now without you even noticing. This is…
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The problem: ChatGPT doesn’t have “rankings”. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the next. According to research from SparkToro, there’s a <1 in…
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Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn what secondary keywords are, how to find…
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(In fact, search Google for “reddit keyword research” and you’ll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It’s a place where your brand’s reputation is shaped by real user…
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But here’s the thing: if you’re new to SEO, you might not actually understand what a focus keyword is, or why it matters beyond making that indicator turn green. A focus keyword isn’t just a box to fill in. It’s…
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