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Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn’t default to the best-ranking page. Instead, it runs related … The post Query Fan-Out: What It Is and How It Affects AI Visibility appeared first on Backlinko.
You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the New York Times, Bon Appétit, and The Kitchn. But search “best Dutch ovens” on Google … The post How to Build Topical Authority in the AI Search Era (7 Steps) appeared first on Backlinko.
PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. … The post PR and SEO: How to Build More Authority Together (5 Steps) appeared first on Backlinko.
Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it won’t show up anywhere in your traffic data. Share of voice (SoV) captures what traffic metrics … The post How to Calculate Share of Voice (+ Why it Matters for SEO) appeared first on Backlinko.
SEO services have evolved significantly in recent years, driven by changes in search behavior, AI-powered results, and rising competition across industries. To give you the most accurate picture of the industry today, we’ve combined data from multiple sources, including our survey of 1,200 business owners. In this report, you’ll learn: How much businesses spend on … The post The SEO Services Report appeared first on Backlinko.
Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s what a good location page can do: Rank in organic search Link from your Google Business Profile … The post How to Build Location Pages That Rank, Convert, and Get Cited appeared first on Backlinko.
With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind. Buyers can discover brands in countless ways without ever visiting their website. Tracking and attribution are becoming murkier, which makes it harder to know what to prioritize. Everyone is telling you to use AI, or you’re … The post 7 Steps to Build a Marketing Strategy That Actually Works in 2026 appeared first on Backlinko.
AI search exists on a spectrum. At one end: a human asks an AI a question and gets a fast, generated response. At the other: an AI receives a goal and browses the web on a human’s behalf. It evaluates your brand, makes a decision, and leaves no trace in your analytics. That’s agentic search. … The post What Is Agentic Search? (And Why SEOs Need to Pay Attention) appeared first on Backlinko.
A user asks Gemini: “Find me a task chair under $400 with lumbar support and free shipping. Order the best one.” The AI doesn’t open a new tab. It doesn’t ask the user to click anything. Instead, it queries product databases, cross-references reviews, checks real-time inventory, compares shipping policies, and initiates a checkout — all … The post The 6 Agentic AI Protocols Every SEO Needs to Know appeared first on Backlinko.
The marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features, from customer segmentation to campaign management. What’s the marketing automation industry market size? What are the adoption rates of marketing automation, and what benefits does it bring to businesses? Continue reading as we’ll cover answers to these questions with … The post 15 Key Marketing Automation Statistics appeared first on Backlinko.
Fintech in AI search plays by much stricter rules. Because it’s a Your Money or Your Life category, products must clear higher verification thresholds before AI mentions you: Is your product legitimate? Are your fees and protections explicit? Do other trusted sources back up your claims? To find these answers, AI draws from your website … The post Fintech in AI Search: How to Be the Trusted & Featured Brand appeared first on Backlinko.
AI has changed the way people shop. 58% of consumers now use GenAI tools instead of traditional search to find products. Imagine your customer runs a simple query in Google’s AI Mode: “Winter jackets for women.” Instead of a long list of links, they get direct product recommendations — alongside: Descriptions of features and best … The post How to Optimize Your Product Pages for AI Visibility appeared first on Backlinko.
Search has changed, and so should your audience personas. Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels. Knowing who they are isn’t enough anymore. You need to know how they search. Search-focused audience personas fill gaps that traditional personas miss. Think insights like: Where this person actually goes for answers What … The post How to Build Audience Personas for Modern Search + Template appeared first on Backlinko.
At just under 200 employees, Descript is not the biggest name in video editing software. It’s not the most robust or the most popular, either. But it’s punching way above its weight, competing with much bigger companies (like Adobe, and CapCut) in LLM search. Using Semrush’s AI Visibility score, you can see that Descript is … The post How a 200-Person Company Competes with a $160B Giant in AI Search appeared first on Backlinko.
Everybody wants smoother workflows and fewer manual tasks. And thanks to AI models, automation is at the center of conversations in marketing departments across all industries. But most rarely get the results they’re looking for. According to Ascend2’s State of Marketing Automation Report, only 28% of marketers say their automation “very successfully” supports their objectives. … The post How to Automate Marketing With 8 Simple Workflows appeared first on Backlinko.
Founded in 2022, Perplexity offers an AI-powered search engine. AI tools offer a new way to search for factual information, where Perplexity stands out as an AI-native search engine that combines large language models with real-time web search. With a valuation of $20 billion and a growing user base of 30 million monthly active users, … The post Perplexity AI User and Revenue Statistics appeared first on Backlinko.
Today you’re going to see one of my favorite SEO strategies in action. “Guestographics”. Specifically, I’ll show you how Perrin used this technique to hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They … The post How to Rank on Page 1 of Google FAST (In-Depth Case Study) appeared first on Backlinko.
Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link-building strategies that are working GREAT right now. (In 2022.) Let’s get started! 1. Use Data to Get Links From News Sites and Blogs In one of my recent guides I covered how to use HARO to … The post How to Build AWESOME Backlinks <br>in 2022 (9 Proven Strategies) appeared first on Backlinko.