3 lessons from USAA on building campaigns that actually change behavior

Stop launching campaigns. Start changing systems. When most communicators think of social impact campaigns, they might imagine check-writing, sponsorships or a few social posts tied to an awareness moment. Honor Through Action, a recent initiative from USAA, is going deeper. Instead of only monetary aid, the campaign is trying to change the systems that create […]

The post 3 lessons from USAA on building campaigns that actually change behavior appeared first on PR Daily.