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Plus: McDonald’s AI pricing raises franchisee concern; Twitch CEO explains how AI helps determine brand pairings. Six Flags Magic Mountain is permanently closing one of its best-known roller coasters amid lawsuits alleging riders suffered serious brain injuries. The theme park announced Tuesday that it will retire X2, a coaster known for its 360-degree rotating seats […] The post The Scoop: ‘The right thing to do’: Six Flags addresses shutdown of popular roller coaster appeared first on PR Daily.
What are CEOs looking for in chief communications officers now? Jessica Bayer, managing partner for the corporate affairs and communications executive search practice at DHR Global, hears the same complaint from executives hiring their next communications chief all the time. Every candidate’s interview answers sound like AI. So does the employee newsletter, and so do […] The post 4 CCO trends communicators should watch appeared first on PR Daily.
3 ways to provide context that make a reporter’s job easier. Newsrooms today are smaller and reporters are covering more subjects they don’t know extremely well. But this could actually be an advantage for PR pros that have something useful to offer. A good pitch can help a reporter understand their topic faster. “There are […] The post Great pitches help reporters understand stories appeared first on PR Daily.
Including YouTube, LinkedIn, Threads and more. YouTube has declined to join Meta’s $18 billion settlement over alleged harms to young social media users. Meta agreed in August to pay more than $18 billion to settle claims brought by 29 state attorneys general that its platforms contributed to harms among young users, the outlet said. The […] The post Social media updates and new features to know this week appeared first on PR Daily.
Your AI strategy needs accountability. As AI systems become part of how organizations make decisions, answer questions and present information to the public, communicators will have to manage what happens to trust when humans aren’t the ones speaking. “If someone can’t tell whether they’re talking to a person or AI, that ambiguity itself becomes the […] The post 4 ways communicators can prepare for AI-driven reputation risk appeared first on PR Daily.
Plus: Liquid Death sells its brand voice; Prada appeals to the elite with luxury events. Eli Lilly is facing criticism over its sponsorship of Vogue’s annual immersive fashion event Vogue World after health advocates questioned whether a major weight loss drug maker should be closely tied to one of fashion’s biggest events. The Guardian reports […] The post The Scoop: Eli Lilly defends presence at Vogue World appeared first on PR Daily.
When does audience engagement become audience fatigue? Courtney-Moed Melendez is account lead at Hot Paper Lantern. As a Taylor Swift fan, I’ve gotten pretty used to the clues, announcements, variants and the general chaos that comes with a new album cycle. So when Swift announced another version of “The Life of a Showgirl” with four […] The post Taylor Swift’s latest album announcement raises a question about audience fatigue appeared first on PR Daily.
The word “strategist” creates an expectation. Johna Burke is CEO and global managing director at AMEC Measurement and Evaluation. I have started asking a question when communication professionals tell me they are strategists: Where are research, measurement and evaluation in your strategy? Too often, the answer is, “We don’t have the budget.” I understand the […] The post ‘I’m a strategist.’ But are you? appeared first on PR Daily.
Recognizing the firms setting new standards in strategy, creativity and client impact — all to be honored this December in New York. Public relations and communications keep changing, but some agencies keep leading the way — delivering sharp creativity, measurable results and strong client service. PR Daily is proud to announce the 2026 Top Agencies […] The post PR Daily unveils the 2026 Top Agencies honorees and finalists appeared first on PR Daily.
Plus: Credit union president out of a job after ‘Lake America’ post; beauty brands turn awkward situation into memes. To say it’s been a tumultuous month for the AI industry is an understatement. You’ve likely heard that most leaders of AI companies now believe there’s a decent chance AI either destroys the infrastructure of modern […] The post The Scoop: OpenAI needs better comms. They’ve been looking for a CCO for 9 months. appeared first on PR Daily.
Emilie Bingham of ShipStation Global shares how she keeps messaging simple during uncertainty. Emilie Bingham, senior director of communications & brand at ShipStation Global, helps small and mid-sized businesses ship their products efficiently. She has led the company’s internal communications through acquisitions, restructurings, leadership changes and, most recently, a company-wide merger and rebrand. Join Emilie […] The post Here’s what employees really need during any change appeared first on PR Daily.
Mentors change you. It didn’t matter what the day was like. Even if I’d made a mistake, even if we lost a big client, nothing changed. Every day as I passed by her office to leave, Lorraine Ball would stop whatever she was doing and yell in her Brooklyn accent, so incongruous in suburban Indianapolis, […] The post She changed everything by saying ‘thank you’ appeared first on PR Daily.
A Macy’s Thanksgiving Day Parade collab shows the power of the unexpected. Putting two recognizable names together doesn’t automatically make a strong brand partnership. Collaborations are more effective when communicators recognize what one organization can do for the other that it can’t credibly do on its own. This is the idea behind a new campaign […] The post What makes for a great brand partnership appeared first on PR Daily.
A practical framework for connecting AI-powered EX investment to real business outcomes. The post Proving the ROI of AI-Powered Employee Experience appeared first on PR Daily.
Plus: MrBeast explains power of video; Meta’s Muse spurs backlash from Amazon. DoorDash has agreed to pay $131.5 million to settle a New York City investigation that found delivery workers were underpaid, paid late or, in some cases, not paid at all. The New York Times reports more than $115 million will go to roughly […] The post The Scoop: DoorDash bluntly admits ‘we screwed up’ in $131.5 million settlement appeared first on PR Daily.
The results of the annual survey paint a decidedly mixed portrait of the industry. We’ve got good news and bad news. The good news is that of the nearly 500 communications professionals surveyed by Ragan Communications, most reported that their pay held relatively steady year over year. The bad news is that the work they’re […] The post Salary Survey 2026: Pay is stagnant. Workload isn’t. appeared first on PR Daily.
The fastest way to test whether your comms will land right the first time. Communicators spend lots of time checking grammar, headlines and going back and forth between individual words. But there is another question worth asking before anything goes out. Can someone understand it after reading it once? If the answer is no, the […] The post The 3-question test that makes communications clearer appeared first on PR Daily.
This is no way to build trust. Gabriel De La Rosa Cols is venture partner and head of communications at Add Ventures Capital. Jacob Coxon recently resigned from Anthropic and published the kind of warning that, a few years ago, would have sounded extraordinary. After three years working at OpenAI and Anthropic, he accused both […] The post Doom trolling is what happens when PR stops respecting the audience appeared first on PR Daily.
Systems often appear to work until speed, accuracy and confirmation matter most. The post When It’s Urgent, Does Your Message Reach the Frontline? appeared first on PR Daily.
Your everyday comms determine how smooth your crisis response will be. A crisis today is faster and less predictable than ever before. AI can create a convincing fake in seconds or an employee complaint can jump from Reddit to mainstream news before a company knows it’s happening. This isn’t going to slow down. The communicators […] The post The future of communications runs on trust. Here’s what crisis leaders say matters now. appeared first on PR Daily.
Including Pinterest, LinkedIn, Meta and more. Brands on Facebook may now have to pay to post more links. Some Facebook page managers are being told they can only publish two organic posts containing links each month, unless they subscribe to one of Meta’s paid business packages, Social Media Today reports. Meta first began testing link […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: Converse apologizes for ad that reminded some of KKK; how DraftKings navigated response to NYT investigation. CNN, Politico and MS NOW are joining forces in a lawsuit after the Trump administration abruptly revoked their press credentials for the White House. President Donald Trump did not cite specific reasons, only vaguely pointing to “fake news” […] The post The Scoop: 3 national news outlets sue after being denied access to the White House appeared first on PR Daily.
AI visibility strategies were built on guesses dressed up as data. Actual behavior changes what gets built and what gets cut. Jonny Bentwood is an advisor, Ragan’s Center for AI Strategy, and global head of data and analytics, Golin Ketchum. About 10 times a week, someone on my team gets asked the same question by […] The post The prompts your team optimized against were made up appeared first on PR Daily.
Communicators should take bold steps to supercharge the field’s impact and reputation. Mark Bain retired in 2024 after four decades in advisory and corporate roles at several global organizations. He remains active as a mentor, writer and board member. Communications is more valued today than when I entered the field — but in too many […] The post It’s time for a communications revolution appeared first on PR Daily.
Plus: Texas coach, Arch Manning apologize; Robert Kraft announces $2 million donation. Warren Buffett is stepping down as chairman of Berkshire Hathaway. He will remain on the board, while his son, Howard Buffett, takes over as chairman. Greg Abel, who succeeded Buffett as CEO at the beginning of this year, will continue running the company. […] The post The Scoop: Warren Buffett says goodbye in very human signoff appeared first on PR Daily.
Answers to the questions communicators most often ask preparing for a crisis. Looking for a one-size-fits-all crisis communications framework? You’ll never find it. A hospital system, a fast-food chain and a software startup all face different risks, different regulators and different audience expectations, so their playbooks should look different, too. But there are still commonalities […] The post What crisis communication framework does your team actually need? appeared first on PR Daily.
Christy Sherrick of Milan Laser has led marketing across four industries and shares the one skill that has transferred every single time. As Chief Marketing Officer at Milan Laser Hair Removal, Christy Sherrick steers marketing strategy across more than 400 locations nationwide, blending data-driven demand generation with brand leadership. Sherrick is known for building lean, […] The post Milan Laser’s CMO on learning the business before you bring the playbook appeared first on PR Daily.
The Phyusion founder on career pivots, making space to think and why technological change can open new paths for women leaders. Rachel Salis-Silverman is chief communications officer at Ragan Communications. Long before Samantha Stark founded an AI transformation consultancy, she was a musician, painter and self-described theater kid who assumed her future would unfold in […] The post Running toward the unknown appeared first on PR Daily.
Insight from a PR pro who finished her first Hyrox race this weekend. Christina Kim is corporate PR manager at Yanolja Group. I finished my first Hyrox race last week in Washington, D.C. The race itself was brutal, but what I keep thinking about is everything happening around it. The music blasting through the convention […] The post Hyrox’s Beijing moment was a missed opportunity appeared first on PR Daily.
For Gen Z, influence is becoming more local and more personal. Domino’s recently brought its new pizza, The Domino, to the University of Michigan and University of Southern California during Welcome Week, giving students a preview and a meal before the nationwide launch. On its face, it’s a standard campus marketing play with free food […] The post What Domino’s campus strategy reveals about influencing communities appeared first on PR Daily.
Plus: Hyrox clarifies rule change after poop incident; H&M defends sourcing practices amid PETA protest. Ed Sheeran is trying to distance himself from the decision to remove Macklemore from his Loop Tour after mounting backlash. But his response didn’t do much to help calm the tension. Macklemore was dropped from Sheeran’s remaining U.S. tour dates […] The post The Scoop: Ed Sheeran drops cold response to Macklemore ousting appeared first on PR Daily.
The most important question is no longer, ‘Did employees see the message?’ It’s, ‘Did we make work easier?’ The post Beyond Communications: How Internal Comms Can Redesign the Employee Experience appeared first on PR Daily.
Internal and external comms need to work in sync to avoid reputational damage. A company making an announcement may have clear talking points and a great spokesperson, but if employees don’t understand it, the external comms can get messy quickly. This is why internal and external communicators can’t operate on separate tracks, said Nancy Johnson, […] The post Why external comms can’t succeed without internal alignment appeared first on PR Daily.
You measure cash daily and morale quarterly. The asset underwriting both goes unwatched. Mac Worsham is the founder and managing principal of The Veritas Continuum. For more than a year of the pandemic, I sat in meetings about it every day, all week long. That was the right obsession — nothing mattered more than the […] The post Only trust gets graded on vibes appeared first on PR Daily.
Including Instagram, Snapchat, Meta and more. Instagram head Adam Mosseri says getting rid of algorithmic feeds would actually make the app worse for users. The Guardian reports his argument is that in a chronological feed, accounts that post the most would get the most visibility. Because brands tend to post more often than creators or […] The post Social media updates and new features to know this week appeared first on PR Daily.
Stakeholders won’t buy ‘performative’ responses anymore. The 2026 midterms could bring new political pressure and stakeholder demands for companies, leaving comms teams to handle some tricky situations. Mara Hedgecoth, chief communications and marketing officer at APCO, anticipates a shift in what employees, customers and other stakeholders expect from companies, particularly when business and politics overlap. […] The post 4 ways communicators can prepare for post-midterm reputation risks appeared first on PR Daily.
Plus: Sydney Sweeney gets the controversy she wanted; Novo Nordisk rebrands with focus on culture. It’s a rare thing for leaders of any industry to call for more regulation. It’s even more unusual for leaders of rival companies to all agree at nearly the same time. Yet that’s what’s happening in the American AI space […] The post The Scoop: 3 major AI leaders all agree the tech needs to slow down — immediately appeared first on PR Daily.
Nothing has ever been the same. But the work continues. Olga Safina is founder of Be First Communications and Tetiana Atadzhanova is head of corporate communications at Acino. We both came into communications in peacetime. We learned from the same textbooks, the ones where a crisis has a beginning, a stabilization and an end. Where […] The post When the crisis has no end: Two communicators on the war in Ukraine appeared first on PR Daily.
How do you best pitch Substack editors? Ashley Waters is VP of media relations at PAN. Most comms teams have accepted the premise by now: The reporters who left institutional newsrooms took their beats and their audiences with them, and a media list built only from traditional outlets is missing a meaningful share of where […] The post You added Substack to your media list. Now what? appeared first on PR Daily.
Employee communication gets harder — and higher stakes — the moment a workforce crosses borders. The post Doing Global Employee Communications the Right Way appeared first on PR Daily.
Internal communicators who think like product managers, not publishers, help employees understand and act, not just stay informed. For decades, internal communicators have approached their work with the mindset of a publisher. We live in our editorial calendars. We polish newsletters. We hit ‘send’ on time and call it a win. We pride ourselves on producing engaging content […] The post Internal communicators need to think like product managers appeared first on PR Daily.
Plus: McClatchy lays off up to 30% of editorial staff; OpenAI responds to allegations of murderous AI. Ryanair isn’t known for being a warm, fuzzy company. The European budget airline has built its reputation on ultra cheap flights, no frills and making no apologies on social media. But what’s fun and good on Instagram is […] The post The Scoop: Ryanair CEO calls customer ‘delusional’ after claims he was sucked out of plane window appeared first on PR Daily.
You’re missing one vital step. You think you’re doing everything right. You’ve got tons of analytics. Data for days. You’re measuring, just like you’re supposed to. But when you show the data to your executives, something’s missing. Their eyes don’t light up. They still aren’t quite getting it, and they still aren’t treating comms as […] The post Why you still aren’t being taken seriously in the boardroom appeared first on PR Daily.
AI is now the first reader of everything you publish. The post Cracking GEO: How Smart Brevity Wins With Human and Machine Audiences appeared first on PR Daily.
Help avoid reputational blowback by understanding concerns sooner. As companies race to build data centers, communities are asking tougher questions about the resources those facilities require and what the tradeoff is for residents. Concerns about electricity demand, water use, land, utility costs and noise have turned projects into reputational decisions. It’s a push-and-pull that shows […] The post ’The problem is the execution’: The role of comms in the data center controversy appeared first on PR Daily.
More than 150 communicators shared the words everyone uses wrong in the industry. We’ve got bad news. Few people in the PR industry can agree on the definitions of even basic terms, including “PR” itself. We asked the community on LinkedIn to chime in with their most mangled, misused and misunderstood terms in PR and […] The post Stop misusing these PR terms appeared first on PR Daily.
Plus: Elizabeth Holmes documentary succeeded in silence; ’60 Minutes’ tries to reclaim the narrative. Influencers made a splash at the U.S. Open. But not in a good way. One used a ring light to film herself during a match. A group was so disruptive while recording themselves in a suite that the umpire had to […] The post The Scoop: Influencers draw the ire of tennis’ most prestigious competition appeared first on PR Daily.
Including TikTok, YouTube, WhatsApp and more. Welcome to a new week of updates. TikTok is showing steady growth across Europe, despite its heavy adoption of automated moderation. Its latest required disclosure under the European Union’s Digital Services Act shows the platform now has 189 million monthly active users in the EU, up by about 9 […] The post Social media updates and new features to know this week appeared first on PR Daily.
When you don’t have all the answers, be specific about what you do know. During a major change, employees, customers, reporters and other stakeholders want answers quickly. It may feel more reassuring to wait until all the details are known to share information, but silence can also leave room for rumors or speculation. Elizabeth Whittington, […] The post 4 rules for communicating through unexpected change appeared first on PR Daily.
Members of the media are known for having overstuffed and underread inboxes. AI has made that worse. Much worse. Roger Johnson is director of media strategy at Method Communications. According to Cision, more than 53% of journalists report being actively opposed to receiving AI-generated pitches. And according to a Global Results Communications survey, 43% of […] The post AI-written pitches are hurting PR and media is saying it out loud appeared first on PR Daily.
What comms pros need to know before decisions are final. A crisis, employee backlash or controversial business decision can expose major issues inside an organization that a nice, or even sympathetic, statement won’t solve. Shrita Hernandez, brand strategy and communications executive, says that communicators need to understand not just messaging, but risk, stakeholder expectations and […] The post The perfect message won’t fix a bad decision appeared first on PR Daily.
The communicators redefining trust, AI and reputation in real time — meet this year’s Zenith Awards finalists. Communicators are operating at a defining moment. Trust can evaporate overnight, artificial intelligence is rewriting the profession in real time and the pressure on leaders to communicate with clarity and courage has never been higher. Ragan created the […] The post Ragan reveals finalists for second annual Zenith Awards appeared first on PR Daily.
Plus: Instagram’s AI labels fall short; Xbox announces Game Pass change. New York City Mayor Zohran Mamdani built a direct line to more than 200 social media creators, essentially creating an influencer-esque press list. The New York Times reports that Mamdani’s team has made creators a central part of how City Hall gets its message […] The post The Scoop: The inner workings of Mamdani’s influencer network appeared first on PR Daily.
Never assume a change will play out the same way twice. Lauren Stephens spent her first year of college on a pre-med track, her last year of college planning weddings, and the year after that learning food and beverage operations at MGM Resorts International in Las Vegas. None of it was supposed to add up […] The post MGM Resorts comms leader on the real reason change communications fail appeared first on PR Daily.
Defining an ever-evolving term can be tricky. Matt Dzugan is VP of Data & Intelligence and Linda Zebian is VP of Communications at Muck Rack. We’ve seen some commentary recently about our “What Is AI Reading?” research, with some folks questioning whether our findings are skewed or misleading because of how we categorize earned media. […] The post What does ‘earned’ mean in the age of AI? appeared first on PR Daily.
A media portal shows how making credible experts and clear information easy to find can help reporters get tough stories right. Social Security is a topic almost every working American has a stake in. But it’s also extremely complicated and many people don’t fully understand how it works. This is a communications challenge many niche […] The post Breaking down complex topics for journalists appeared first on PR Daily.
When people do not understand what is changing, why it matters or how they are expected to respond, even the strongest AI strategy can lose momentum. The post The AI and Communications Blueprint: 4 Things Every Comms Leader Needs to Get Right appeared first on PR Daily.
It’s an all-too common trap. So many executives now want to be thought leaders — to be recognized in their field for their expertise and insight. There’s just one problem. Few are bold enough to truly stake a claim and say something meaningful. Something that may even be controversial and make people mad. Without an […] The post Why your thought leadership keeps failing appeared first on PR Daily.
Plus: Jersey Mike’s looks for favor with Gen Z; Saturday Evening Post shuts down print operation. Amazon is pushing back against a new lawsuit accusing the company of secretly driving up advertising prices. Marketing Dive reports that the Federal Trade Commission and 22 states sued Amazon, alleging the company manipulated its advertising auctions in ways […] The post The Scoop: Amazon pushes back on FTC claims in detailed blog appeared first on PR Daily.
Avoid these mistakes before you hit send. Reporters are working in a very different media environment than they were five years ago, but what they want from PR pros hasn’t really changed. They want relevant ideas, credible information and access to people who can help them tell a story. It’s equally important to know what […] The post 4 tips to make your pitches more useful to reporters appeared first on PR Daily.
AI can help turn years of vague feedback into a clearer picture of where you — and your team — create the most value. Will Hodges is U.S. cross-commercial communications leader at PwC. No Major League hitter has finished a season with a batting average above .400 since Ted Williams hit .406 in 1941. For […] The post The case for using AI to rediscover your leadership strengths appeared first on PR Daily.
Including X, Facebook, TikTok and more. A startup called Operation Bluebird has launched a new social network called Twitter.now, arguing that Elon Musk’s X gave up the rights to the Twitter name, the word “tweet” and the familiar bird logo when it rebranded, according to ARS Technica. X sued the company last year to stop […] The post Social media updates and new features to know this week appeared first on PR Daily.
AI fluency and business literacy give communicators a leadership edge. Communicators have spent much of the AI era discussing what it can take off their plates. It’s a good first step, but we’re now at a place where AI can do more than improve efficiency. Alex Sevigny, adjunct professor at McMaster University and advisor for […] The post Using AI skills to become a stronger leader appeared first on PR Daily.
Plus: Instagram changes how it labels AI-generated influencers; using tariff refunds as PR. A truckload of 40,000 pounds of Pabst Blue Ribbon was stolen in Montclair, California. Not the truck, just the contents. In a strange turn, the beer brand has offered a deadline for its return. If the beer is given back within 18 […] The post The Scoop: Pabst Blue Ribbon offers ‘no questions asked’ deal for stolen beer appeared first on PR Daily.
Organizations know them as strategy and integration, enablement, or operations leaders — and they’re incredibly important. Ellyn Michalak is senior principal, and Ben Kalevitch is managing director of United Minds. Communications functions have spent years talking about integration. What they haven’t done is invest in the people responsible for making it happen. Across Fortune 500 […] The post The rise of the chief integrator: Communications’ new power center appeared first on PR Daily.
The culture gap is the new engagement problem. The post The 2026 Global State of Internal Communications Report appeared first on PR Daily.
At Ragan’s AI Communications Virtual Conference, I talked about using AI as a co-writer, editor and strategic partner. Here’s how to turn that into a practical workflow. Lorra M. Brown is director of the online Master of Arts in Digital Communication program and an assistant professor at the University of North Carolina at Chapel Hill’s […] The post 4 ways to get more from AI writing and editing, without losing your voice appeared first on PR Daily.
Plus: Meta settles $18 billion social media suit; Substackers are not subscribing like they used to. Callaway has cut ties with Good Good Golf and released an updated statement as the fallout continues over its ad that showed a man shoving a woman to the ground for considering touching his golf club. The companies had […] The post The Scoop: Callaway issues new apology with details on approval process, $1M donation appeared first on PR Daily.
Something will always go wrong. But that doesn’t mean you have to yell about it. Rachel Salis-Silverman is chief communications officer at Ragan Communications. For 30 years, Marta Ravin has worked in a world where the unexpected is inevitable with no opportunity to pause, regroup or try again. As a producer of pop-culture programming, Ravin […] The post Keeping cool when everything’s on fire: Producer Marta Ravin’s lessons from her celebrity-filled TV career appeared first on PR Daily.
Darcie Rosenthal of ADM shares how to simplify manager communications, challenge AI output and build messages around what employees actually need. Long before Darcie Rosenthal was helping shape how ADM communicates across a global workforce, she was making fast editorial calls in morning newsrooms across the South and Midwest. Now director of communications planning and […] The post Hot take: Your managers don’t need that FAQ appeared first on PR Daily.
Professional communicators weighed in on what to do now in the wake of the Hayden Panettiere controversy. The death of Hayden Panettiere shined a light on comments she made months before her death. In a May podcast interview, Panettiere claimed her long-standing contract with Neutrogena was not renewed in 2015 due to her comments about […] The post Be the CCO: What communicators think Neutrogena should do next appeared first on PR Daily.
Communicators need to understand what’s driving the frustration before it becomes a trust problem. Polaroid took the AI debate onto a Coney Island beach this summer. Rising from the sand was a giant billboard with a message aimed directly at one of the technology’s most controversial talking points: “Go jump in some water before the […] The post The AI backlash is getting louder. Brands should pay attention. appeared first on PR Daily.
Plus: Target apologizes for racist Halloween costume; TikTok launches Substack. Good Good Golf and Callaway have apologized after an ad for their co-branded driver showed a man shoving a woman to the ground when she reached for his golf club. The scene feels more ominous as tense music plays over the ad. The 60-second clip […] The post The Scoop: Callaway eventually owns its role for approving ad criticized for violence against women appeared first on PR Daily.
How to spot outdated information before your audience does. If communicators want to know how AI is shaping their organization’s reputation, they should be asking the same questions as their audiences. Alex Sevigny, associate professor at McMaster University and an adviser at Ragan’s Center for AI Strategy, recommended frequent checks on how different generative AI […] The post Is AI getting your brand right? Ask these 5 questions. appeared first on PR Daily.
It’s not because you’re sending too many emails. “People today, they don’t leave organizations because they receive too many communications. They leave because they don’t really feel connected.” That’s how David Swissman, enterprise account executive at Interact, put it during a recent Tech Talk at Ragan’s Employee Experience Conference. It’s a gap felt most by […] The post The real reasons employees leave appeared first on PR Daily.
Five checks reveal whether your AI visibility depends too heavily on any single source. Stephanie Nivinskus is principal, Ragan’s Center for AI Strategy. Reddit’s influence on AI visibility once looked almost untouchable. In April, marketing software company Profound found it accounted for 57% of ChatGPT’s social citations in the U.S. and more than half across […] The post Reddit’s citation drop is a warning to diversify your GEO strategy appeared first on PR Daily.
How do we use AI without allowing it to erase the very thing that makes communication meaningful? Mary Olson-Menzel is the founder and CEO of MVP Executive Development and co-founder of Spark Insight Coaching. Michelle Powers is a fractional chief of staff. We are living through a remarkable moment in communications as a profession. AI can […] The post Your human voice is your leadership advantage appeared first on PR Daily.
More money doesn’t always mean more impact. You don’t necessarily need a huge budget to create a big budget. You need collaboration and a killer idea. Therabody’s “Add Some Magic” campaign is an example of what that can look like. Its in-house creative team shot an ad in less than four hours. The team then […] The post How small brands can create standout campaigns without a big budget appeared first on PR Daily.
Including LinkedIn, YouTube, Instagram and more. Welcome to a new week of updates. LinkedIn’s new “Seems like AI slop” feedback button has already changed what people are seeing across their feeds. Hari Srinivasan, the platform’s chief product officer, says that more than 1 million people have used the button since LinkedIn launched it a couple […] The post Social media updates and new features to know this week appeared first on PR Daily.
CCOs are invited to participate. The HarrisX – Ragan CEO/Communicators Perceptions Survey needs CEOs, CCOs and senior-level communicators to share their opinions on a variety of topics including the state of comms in the workplace, evolving attitudes about AI, how strategies are shifting around DE&I, ESG and brand safety. We’ll share the preliminary findings, including […] The post CEOs and CCOs don’t always agree. Tell us where you stand. appeared first on PR Daily.
Ragan Communications CEO Diane Schwartz was published by PRSA in the wake of her Women of Distinction Award win. Diane Schwartz, CEO of Ragan Communications, spends a lot of time thinking about AI — and putting it into action. That’s why she was recently honored with PRSA’s inaugural Women of Impact Award for Innovative Use […] The post Why tomorrow’s CEOs may come from public relations appeared first on PR Daily.
Plus: Flock’s CEO calls for ‘compromise’; brands love mogging and maxxing. Lettuce. Jalapenos. Frozen blueberries. Eggs. These are just a few of the staple items that have seen recalls this summer, some at the highest risk level, with a “reasonable probability” that the foods could cause serious harm or death. Business Insider reports that despite […] The post The Scoop: America’s food recall summer continues as FDA gets defensive appeared first on PR Daily.
Slow down, take a deep breath. Everything will be okay! UP NEXT spotlights the perspectives of IPR NEXT members as they drive the future of communications with purpose and impact. Learn more about IPR NEXT, the Institute for Public Relations’ membership community for emerging leaders. Uyên Ngô is a PR professional and recent Purdue University graduate. You sent […] The post The part of the job search you can control appeared first on PR Daily.
Your crisis plan isn’t ready for this. Ishola Nasirudeen Ayodele is dean of The School of Impactful Communication. Iranian state-affiliated creators recently released stop-motion videos depicting missile strikes on Israel and the U.S. The cast was LEGO. The soundtrack was hip-hop. The aesthetic was Saturday morning cartoon. The reach was up to a billion views. […] The post Playing war: How nostalgia became a weapon in crisis communication appeared first on PR Daily.
Plus: Google rolls out Preferred Sources to help with traffic declines; how to bulid a profitable social media platform without selling. Neutrogena has faced blistering criticism in the wake of the death of Hayden Panettiere. Comments Panettiere made earlier this year resurfaced, accusing the company of ending its long-running contract with her in 2015 when […] The post ‘Not what Neutrogena stands for’: Beauty brand issues statement after death of Hayden Panettiere appeared first on PR Daily.
From Auntie Anne’s to Cinnabon and Jamba, Kerri Christian of GoTo Foods shares what communicators should consider before taking a campaign across borders. For Kerri Christian, growth means meeting customers wherever they are, across countries, channels and everyday moments. As senior vice president of marketing for international and retail channels at GoTo Foods, Christian leads strategic […] The post How GoTo Foods’ marketing SVP gives global ideas local flavor appeared first on PR Daily.
PR professionals can use the phone as the difference between “Yay, we got the story!” and “Welp, gotta try again. Dustin Siggins is founder of Proven Media Solutions. Let me tell you about the time I got a placement in a large regional newspaper using a piece of technology from the 19th century. It was earlier […] The post Want to up your comms game? Phone it in. appeared first on PR Daily.
What brands can learn from building products alongside online communities. Before Yeet had a finished dating app, it had a Discord server. The dating startup launched its “Founder Club” before the product was fully defined and invited young users to talk about what annoyed them most about online dating. The team didn’t try to promote […] The post Discord gave this startup a direct line to Gen Z. Then it built around what it heard. appeared first on PR Daily.
Plus: A news publication is taking phone-in pitches only; Nestle adapts for GLP-1 customers. Claims that resurfaced after actress Hayden Panettiere’s death are putting Neutrogena back under scrutiny for a decision it made more than a decade ago. The New York Post reports that Panettiere, who represented Neutrogena for roughly 10 years, said in her […] The post The Scoop: Neutrogena faces boycott calls after Hayden Panettiere claims resurface appeared first on PR Daily.
Why change communications needs partners, champions and critics. Before drafting a change comms announcement, teams need people who can identify risks, help employees understand the change and challenge weak spots in the plan. Elizabeth Whittington, senior director of executive communications at St. Jude Children’s Research Hospital, recommends building that group around three roles: partners, champions […] The post The 3 people every comms team needs during organizational change appeared first on PR Daily.
Build a more engaged workforce by improving communication, strengthening culture and creating better connections between frontline teams and the organization. The post The Healthcare Leader’s Guide to Employee Engagement appeared first on PR Daily.
Strike the right balance. Meagan Saxton is social media specialist at ddm marketing+communications. Too often, brands see their social media presence as a direct extension of their marketing arm. The mantra of “sell, sell, sell” bleeds into every post. This approach runs the risk of alienating frequent social media users who are looking to escape […] The post The 50-30-20 rule for creating a social media feed people actually want to follow appeared first on PR Daily.
Including X, Snapchat, LinkedIn and more. Welcome to a new week of updates. X says it’s trying to help users to understand why their posts may be getting less reach. The platform recently expanded the code it publishes on GitHub to show more about how posts are ranked in the “For You” feed, including labels […] The post Social media updates and new features to know this week appeared first on PR Daily.
Communications leaders are under growing pressure to anticipate risk, not just react to it. The post See What’s Coming: Building an Anticipatory Comms Strategy appeared first on PR Daily.
How to make thought leadership more useful, timely and relevant. IMA Financial Group built a thought leadership program around the collective knowledge of employees across industries, specialties and regions. Instead of repackaging outside research, IMA brings those experts together to identify what they are seeing with clients and in the market, then turns those conversations […] The post 4 tips to build a thought leadership strategy that reaches the right audience appeared first on PR Daily.
Plus: Crocs brings mascot to life with new miniseries; skeptics wary of Meta’s AI vision. Disney is taking the idea of an immersive brand experience quite literally. The company and Epic Games launched a new experience Sunday that connects the physical Millennium Falcon: Smugglers Run ride at Disneyland and Walt Disney World with a new […] The post The Scoop: Disney, Epic Games collab on ‘story that doesn’t have to end when you leave the park’ appeared first on PR Daily.
If we want brands to trust our guidance on AI visibility, the data behind it needs to meet the standard we set for everyone else. David Clare is director and head of Fusion at Fire on the Hill. When an AI engine builds an answer, it draws on far more than press coverage. Earned media, […] The post The 84% myth: Why the PR industry’s AI numbers are wrong appeared first on PR Daily.
Workers who spend hours staring at their computer screens can wind up with burning, itching or watery eyes. Jonathan Ormsby is senior manager, U.S. Managed Care, Transitions Optical This article was conducted as a paid partnership between Transitions Optical and Ragan Communications. You’ve probably been staring at your computer screen for a minute now.When did you […] The post The workplace case for taking eye health seriously appeared first on PR Daily.
Organizations rarely lose credibility in a single moment. They borrow against it over years, a little at a time. Shrita Hernandez is chief communications officer at the Urban Institute. At 9:14 a.m., the statement went out. It was accurate, timely and approved by legal, communications and the CEO within two hours. The spokesperson was prepared. […] The post The credibility debt organizations accumulate before a crisis appeared first on PR Daily.
Plus: Redditors are increasingly annoyed with promotional brand posts; Gen Z is taking action against brands using AI. Instagram has a new look. And the internet has opinions. Its recognizable camera app icon isn’t changing. But the platform replaced its longtime lettering with a cleaner design that mixes script and print. “The wordmark at the […] The post The Scoop: People are mocking Instagram’s new logo. The platform is inviting opinions anyway. appeared first on PR Daily.