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Assess how employees are likely to interpret the change. When a major organizational change is coming, communicators tend to jump straight to: What should the CEO say? What belongs in the employee email? What questions need to go in the FAQ? But Elizabeth Whittington, senior director of executive communications at St. Jude Children’s Research Hospital, […] The post 5 questions to ask before writing your next change announcement appeared first on PR Daily.
Real insights from the real people shaping what comes next. CCOs are charting a new path forward. They’re figuring out where AI fits into comms, how to prove business value and how to reach audiences that are more fragmented than ever. More than a dozen C-suiters will take the stage at Ragan’s Future of Communications […] The post What CCOs are saying about the future of communications appeared first on PR Daily.
Without understanding AI brand visibility, PR and marketing leaders risk losing influence in the channels shaping tomorrow’s customer decisions. The post The New Front Page: GEO Analytics for PR & Marketing Leaders appeared first on PR Daily.
Including X, LinkedIn, Meta and more. Welcome to a new week of updates. Nikita Bier is stepping down as X’s head of product after just over a year in the role, though he’ll remain with the company as an advisor. In his announcement last week, Bier said it was time to “pass the torch and […] The post Social media updates and new features to know this week appeared first on PR Daily.
Internal communications teams are under growing pressure to keep pace. At the same time, leaders want clearer evidence that communication efforts are working. The post The State of Internal Communications in 2027 appeared first on PR Daily.
The brand used creators, local pride and voting to drive participation. America’s 250th birthday served as a major cultural moment this summer. It was also a fairly obvious opportunity for brands to create something fun or meaningful. Hellmann’s had an idea that connected the anniversary to something people could link to its mayonnaise: the U.S. […] The post 5 ways Hellmann’s stood out among America’s 250th campaigns this summer appeared first on PR Daily.
Plus: Meta AI clearly outlines its value proposition; the White Sox are capitalizing on their papal fan. Continuing its horrible run of food safety and PR, Taylor Farms has announced a new outbreak of food-borne illness. This one is distinct from the lettuce-related cyclospora outbreak that has seized the nation for the last month and […] The post The Scoop: Taylor Farms has another food-borne illness outbreak appeared first on PR Daily.
These four inputs keep your AI tool from suggesting language you’ve already rejected. Stephanie Nivinskus is principal at Ragan’s Center for AI Strategy. Last month, hackers used stolen passwords to break into Chick-fil-A’s customer loyalty accounts, potentially exposing sensitive customer information like names, email addresses, phone numbers and payment information. If your company stores customer […] The post Stop AI from wasting time in your next crisis appeared first on PR Daily.
Start with a strong foundation and branch off. Here’s how. Thinking about GEO can feel overwhelming. There are so many new things to learn and know. But it’s actually simpler than it sounds. During the Center for AI Strategy’s “GEO Workshop for Comms, PR & Marketing” last week, Hunter Chief Digital & Transformation Officer Michael […] The post Boost your GEO strategy by creating a content tree appeared first on PR Daily.
Winners will be celebrated at City Winery in New York City on Dec. 2, 2026. Media relations teams are navigating a more fragmented news environment, leaner newsrooms and growing competition for attention. At the same time, organizations face increased pressure to respond quickly, communicate clearly and show how earned media supports broader business goals. PR […] The post PR Daily’s Media Relations Awards finalists announced appeared first on PR Daily.
Plus: DoorDash adds storefront for awkward buys; New York Times pushes more video after search traffic decline. Some BMW owners were surprised to see Spider-Man dart across their car dashboards in a “brand experience” that’s helping promote the latest film. But so far, it has not gone well. The New York Post reports that the […] The post The Scoop: BMW takes heat over its in-vehicle ‘Spider-Man’ activation appeared first on PR Daily.
Open rates, clicks and page views remain useful indicators of reach. But leaders increasingly expect more from commuincators. The post From Engagement to Impact: The New Employee Experience Mandate appeared first on PR Daily.
Casey McDonald of Mattel shares how to create buzz and build something worth paying attention to. Casey McDonald helps shape the stories behind some of the world’s most iconic brands. As Mattel’s director of global communications, he leads communications across entertainment, gaming and corporate storytelling. McDonald played a key role in the record-breaking campaign for […] The post From Barbie buzz to Barney at Heidi Klum’s Party: Mattel’s comms director on making moments matter appeared first on PR Daily.
Insights on navigating change, building trust and preserving humanity in an AI-driven workplace. There’s a lot of change going on. Communicators and HR leaders are tasked with helping employees through it — whether that’s a technological change, a leadership transition or just making it through the chaotic world we live in. It’s no small task, […] The post Top takeaways from the Employee Experience Conference 2026 appeared first on PR Daily.
What today’s comms leaders are doing to prepare for tomorrow’s challenges. Communicators don’t have the luxury of tackling one challenge at a time anymore. Rumors can spread before companies know they exist, while AI is reshaping content creation and crisis planning. At the same time, employees want more clarity from leaders and fragmented audiences are […] The post 3 communications trends shaping 2027 appeared first on PR Daily.
Plus: Coke’s new campaign encourages customers to step away from screens; EU AI Act now in effect. OpenAI is facing backlash after inviting a group of about 30 influencers to a retreat in New York’s Hudson Valley. The event, called “Summer Club,” included farm-to-table meals, beekeeping, painting, merch and lessons on OpenAI products amid a […] The post The Scoop: OpenAI responds to backlash over luxury influencer trip appeared first on PR Daily.
As AI becomes standard practice, your writing still needs perspective. Using AI in your writing can make you sound the same as everyone else, which you don’t want. Communicators need to address this risk, said Karen Freberg, professor of strategic communications at the University of Louisville. “If we all are using AI, we’re all sounding […] The post 3 tips for keeping a unique voice in AI-assisted writing appeared first on PR Daily.
Live coverage from Ragan’s Employee Experience Conference. Employees won’t truly embrace AI because they’re told to. Or because you ran a tokenmaxxing contest. Or because they’re told it’s the future. “The most successful transformation in AI adoption happens when there is a clear and urgent pain,” explained Fred Tan, global head of social impact and […] The post What has to happen before successful AI transformation can begin appeared first on PR Daily.
Including LinkedIn, Snapchat, Reddit and more. A new report from Pangram estimates that 41% of LinkedIn’s long-form posts show signs of AI use, the highest rate among the platforms studied. About a third of longer posts on X might also be AI-generated, according to the report. The numbers aren’t exact because AI detectors can, of […] The post Social media updates and new features to know this week appeared first on PR Daily.
Purdue University’s podcast strategy shows how to reach audiences beyond your existing community. A major TV network searching for a space expert happened to stumble on a Purdue University professor through its podcast. “That, to me, is the show’s success,” said Kate Young, host, producer and director of “This Is Purdue,” a podcast launched to […] The post 6 ways comms teams can turn podcast interviews into stronger brand storytelling appeared first on PR Daily.
Plus: Trump offers early access to Truth Social posts for a price; how to tell AI imagery. Hank Green, a YouTube science educator, novelist, and comedian, is under fire for how he uses AI in videos. Suspicion among his millions of followers was raised after he used the phrase “I appreciate the pushback” — a […] The post The Scoop: Hank Green comes under fire for ‘not healthy’ AI use appeared first on PR Daily.
Answers to common questions about finding the right reporter, writing a relevant pitch and improving response rates. A strong media pitch gives a journalist a relevant story idea, shows why it matters to that journalist’s audience and makes it easy to evaluate the opportunity. This guide draws on PR Daily’s reporting, including interviews with journalists […] The post How do you pitch journalists effectively? appeared first on PR Daily.
Comms teams are at risk of being left behind. Here are four moves to make now. Stephanie Nivinskus is principal at Ragan’s Center for AI Strategy. AI does not threaten comms. It expands what the function can do. That’s the argument Cognizant CCO Jeff DeMarrais made, adding that the real risk sits in the velocity […] The post How to turn your comms team into AI builders appeared first on PR Daily.
Plus: LinkedIn introduces an ‘AI slop’ button; even Reddit is losing search traffic. Remember the Ferrari Luce, the $640,000 vehicle that social media compared to the entry-level Nissan Leaf? The car was roasted on the internet and caused the luxury car maker to lose $5 billion in market cap after the announcement. It turns out […] The post The Scoop: Ferrari EV proves that the internet is not real life appeared first on PR Daily.
AI success isn’t about tools. Jill Coffer is vice president of product and technology, people management and communications at EIS, a global insurance technology company. She works with executive leaders to align people, operations and technology with business goals. Coffer has led organizational transformation, AI adoption, employee learning programs and large-scale technology initiatives throughout her […] The post How a tech executive keeps people at the center of change appeared first on PR Daily.
Bristol Myers Squibb’s Bryant Powell shares his framework for success. More Americans now listen to podcasts than traditional AM/FM talk radio. Before brands launch their own, however, they need to answer some foundational questions. Just because podcasts are popular doesn’t mean each one attracts listeners. Not every organization needs its own series, either. “You need […] The post 4 questions every brand should answer before launching a podcast appeared first on PR Daily.
Are your internal communications delivering results leadership can see? The post Presenting Internal Communication Data to Leadership appeared first on PR Daily.
It’s time to stop counting clips and impressions. It makes sense. You spend weeks – months – maybe even years nailing down an incredible media hit. When it comes out, you feel that incredible rush of accomplishment as your principles nailed the messaging, the headline was complimentary, the angle advanced your strategic goals. So when […] The post PR can’t stop measuring the wrong things appeared first on PR Daily.
If your deepfake response starts after someone posts a fake video of your CEO, you’re already too late. Ryan Brack is a Center for AI Strategy Advisor and co-founder of Moon Howl Media. The World Economic Forum’s Global Cybersecurity Outlook 2026 found that cyber-enabled fraud has overtaken ransomware as CEOs’ top cyber concern, with 73% of respondents saying they or someone in […] The post How to prepare your comms team for a deepfake crisis appeared first on PR Daily.
Meet the leaders shaping brands, reaching audiences and redefining what effective marketing can accomplish. Ragan is proud to introduce the Top Women in Marketing Class of 2026, an exceptional group of leaders whose creativity, strategic vision and commitment to their craft are moving the marketing industry forward. This year’s honorees represent organizations and agencies across […] The post Ragan announces the Top Women in Marketing Class of 2026 honorees appeared first on PR Daily.
Plus: Rumors swirl about Taylor Farms-Trump connection; Meta’s smart glassses privacy problem. After (seemingly) surviving one of the worst rebrands in history, Cracker Barrel CEO Julie Masino will step down from her role. It’s clear this is at least a somewhat amicable parting: while her full-time work will end Aug 10, she will remain on […] The post The Scoop: Cracker Barrel’s CEO won the battle but lost the war appeared first on PR Daily.
How the comms team went from reactive to proactive. When Karina Frayter joined Greyhound in June 2024, the company’s communications function wasn’t in a great place. The team was largely stuck playing a supportive role, responding to inquiries and helping with individual announcements. Comms was untethered from any underlying business objectives. To make matters worse, […] The post 5 types of media placements Greyhound used to change the conversation around bus travel appeared first on PR Daily.
When funding vanished overnight, this is what the organization did. In January 2025, President Donald Trump took office for his second term and signed an executive order that turned foreign aid on its head. The Elizabeth Glaser Pediatric AIDS Foundation had to pause 80% of its operations overnight. Clinics had to close. Employees weresent home. […] The post ‘A responsibility to act’: One nonprofit’s response to drastic federal budget cuts appeared first on PR Daily.
Why producing more content may be doing less to help employees feel connected. Internal communicators have never been better at producing content. More emails. More videos. More intranet articles. More campaigns. More channels. Yet many organizations are still asking the same question: why don’t employees feel more connected? The answer isn’t to communicate more. It’s […] The post The best internal communicators are creating experiences, not just messages appeared first on PR Daily.
Updates from Threads, Instagram, Beehiiv and more. Looking for the broadest reach in social media? You’re still looking at the Meta family of apps, according to data from Social Media Today. Facebook, Instagram and WhatsApp all boast about 3 billion monthly active users. YouTube comes in fourth place with about 2.7 billion, while TikTok trails […] The post Social media updates and new features to know this week appeared first on PR Daily.
As AI changes how work gets done, the most effective communicators will understand how to make better decisions and deliver greater strategic value. Diane Schwartz is CEO of Ragan Communications. Every developer and business operator knows their tech stack. Communicators need a leadership stack. In previous articles and presentations, I’ve called this part of the […] The post What’s in my leadership stack appeared first on PR Daily.
Plus: How companies are capitalizing on microinfluencers; hiring humans is in again. It’s the science fiction stuff tech titans have been warning about: Last week, an AI agent compromised the systems of Hugging Face, which describes itself as a community of AIs. After investigation, OpenAI said its agents were responsible for the attack, acting entirely […] The post The Scoop: After an AI attacked on its own, OpenAI promises transparency — later appeared first on PR Daily.
AI is everywhere — but meaningful employee adoption isn’t. The post The AI Adoption Gap: Why Technology Isn’t the Problem and Comms Is the Solution appeared first on PR Daily.
Can you really believe your eyes anymore? Nick Bondura is a senior brand strategist at Neuemotion, focused on social media and brand communication. Scroll through your feed, and you’ll probably catch yourself pausing on something, narrowing your eyes slightly, and wondering whether what’s in front of you is real. Five years ago that way of […] The post What happens when your audience is suspicious of everything appeared first on PR Daily.
A look at the company’s one-stop shop for keeping employees in the loop. Over the past two years, industrial giant Honeywell has split into three independent companies: Honeywell Technologies, Honeywell Aerospace and Solstice Advanced Materials. Stacey Jones, senior vice president and chief communicator at Honeywell Technologies, led the brand and communications strategy, planning and deployment […] The post Honeywell’s playbook for communicating a corporate breakup to employees appeared first on PR Daily.
Plus: Taco Bell takes a multi-pronged approach to cyclospora outbreak; Sony’s latest investment sends a clear message. Surprise: Not everyone is using Meta’s smart glasses in wholesome ways. Now, Meta’s Instagram is cracking down on video footage shot on its glasses that features users pestering people in public and being a general nuisance to women […] The post The Scoop: Meta bans harassment content made with smart glasses appeared first on PR Daily.
Jennifer Brown of Shein shares a strategic framework for success. Creators have reshaped the way brands connect with consumers. Whether it’s a partnership with a mega-influencer or a multi-pronged approach with micro-influencers operating in niche communities, creators can help make brands relevant in real time. Before jumping into all the fun, creative details — such […] The post Do these 3 things before partnering with creators appeared first on PR Daily.
Sabrina Natasha Browne of Citi shares how embracing her multidimensionality strengthened her work, sharpened her point of view and helped her show up fully in every room. Sabrina Natasha Browne is a senior vice president of U.S. Consumer Cards Communications at Citi, where she leads communications for the bank’s rewards cards and loyalty portfolio. She […] The post From Beyoncé to the UN: How a Citi SVP leads with range appeared first on PR Daily.
It’s your turn to be the CCO. What do you do about the cyclospora lettuce disaster? You may have heard there’s an issue with lettuce. Taylor Farms recalled iceberg lettuce after it was connected to an outbreak of cyclospora, which can cause intense GI symptoms. Then things got muddy when the FDA announced a false […] The post Be the CCO: Communicators on what Taylor Farms should do now appeared first on PR Daily.
AG1 is using its traveling cafe to build trust, explain its products and deepen customer relationships. Many people became aware of AG1 through podcast ads or online influencers seen twirling an electric whisk into a dark green beverage. The healthy drink maker, formerly known as Athletic Greens, built its brand on being digital first. But […] The post From influencer feeds to pop-up cafes: Tips for expanding comms beyond the screen appeared first on PR Daily.
Plus: Substack CEO explains AI-detection tool; publishers think about cutting Google off. Olive Garden’s Never-Ending Pasta Pass has become an unlikely prop in the debate over voting laws. Yes, you read that correctly. The restaurant recently revived the promotion, which gives 10,000 customers unlimited pasta and breadsticks for 13 weeks. Because the passes are nontransferable, […] The post The Scoop: Olive Garden stays quiet as its pasta pass enters politics appeared first on PR Daily.
The story behind Perdue’s “6 7” chicken nuggets. Perdue Foods knew it was cringe. They admit it in the first line of the press release announcing the product. They also knew they were way too late. Data from Google Trends shows interest in the “6 7” meme peaked back in October 2025. Searches for the […] The post 3 lessons from jumping on a stupid meme way too late appeared first on PR Daily.
Communicators should connect every AI-generated message to a specific goal and audience. AI can help comms teams work faster and more cohesively, but it also makes it easier to publish content that has no clear purpose. Karen Freberg, professor of strategic communications at the University of Louisville, said a clear content strategy still needs to […] The post 3 questions to ask before publishing AI-generated content appeared first on PR Daily.
How to create audience engagement that feels natural. When the Philadelphia Eagles snagged a trip to the 2025 Super Bowl, Visit Philadelphia gave fans a phone, a number to dial and a directive: Leave a message for the team. People immediately dialed in with encouragement, rival-team insults, actual bird sounds and a major promise. “One […] The post How Visit Philadelphia turned 3,000 voicemails into 2 million impressions appeared first on PR Daily.
How can leaders build trust through AI shifts, onboarding and workplace disruption? A brand-new employee might spend their first few days on the job trying to make sense of the avalanche of information in front of them. At the same company, an employee with years of tenure might wonder what AI is going to mean […] The post What employees need when everything around them is changing appeared first on PR Daily.
Plus: ‘The Odyssey” makes bank despite right-wing criticism; MLS looks to capitalize on World Cup success. It was all over the media: Taylor Farms, which sells salad greens across the U.S., was responsible for an outbreak of Cyclospora, a parasite that causes severe gastrointestinal distress. It’s a nightmare scenario that companies might plan for, but […] The post The Scoop: FDA apologizes to Taylor Farms for a false positive in Cyclospora outbreak appeared first on PR Daily.
What can managers do when a strong employee starts missing the mark? When an employee starts missing deadlines or turning in work that’s not quite up to snuff, it’s easy for a manager to diagnose the issues as a performance issue. But underneath that, the main issue may be a lack of clear direction or […] The post When strong employees struggle, dig deeper to find the problem appeared first on PR Daily.
Don’t let a paywall dissuade you. Dustin Siggins is founder of Proven Media Solutions. For years, PR pros have been debating whether paywalled media matters in the LLM era. My answer has always been simple: if your target audiences trust it, go for it. After a recent conversation with fellow PR experts, I’m even more […] The post Why paywalled media coverage still matters — and how to maximize it appeared first on PR Daily.
What the first six months of 2026 revealed about the strategies, tools and priorities shaping internal communications now. We’re halfway through 2026, making this the perfect time for internal communicators to pause and assess what’s changed, what challenges persist and where to focus for the remainder of the year. Many of the trends that dominated conversations in January — AI integration, […] The post Internal communications in 2026: A mid-year review appeared first on PR Daily.
Plus: Brand lessons from the World Cup; why communicators shouldn’t shy away from hedging. For the first time in a decade, Tinder has rebranded. In addition to an updated look and feel, the popular dating app has also adopted a new voice. On LinkedIn, Tinder’s CMO Melissa Hobley described the tone as “Daring and witty, […] The post The Scoop: Tinder’s rebrand goes deeper than just adopting a new voice appeared first on PR Daily.
Sirui Hua of NowThis explains why communicators should stop thinking of AI as a writer and start thinking of it like a team of specialists. Sirui Hua, head of audience and analytics at NowThis, is the infrastructure behind the storytellers, the person who makes sure great work finds the audience it deserves. At NowThis, Hua […] The post Stop asking AI to write. Here’s what the NowThis audience strategist does instead. appeared first on PR Daily.
Big ideas can overcome big budgets. Smaller companies face an uphill battle when competing against industry leaders that have decades of brand recognition and much larger advertising budgets. Simply getting a consumer to try an unfamiliar good or service can require an enormous amount of effort. Rather than trying to outspend their larger competitors, smaller […] The post 4 ways challenger brands can outsmart industry leaders appeared first on PR Daily.
Whatever gaps, inconsistencies and governance debt exist in your digital workplace today, AI will surface them at scale. The post AI-Ready or AI-Exposed? Rethinking the Role of SharePoint in Your Digital Workplace appeared first on PR Daily.
There is so much more you need to know than prompts and tech skills. In the last few years, we’ve all been trying to learn how to incorporate AI into our daily work flows. We’ve learned to create tight prompts that bring in context, role and desired outcome. We’ve created custom GPTs that know our […] The post The AI skill no one is talking about appeared first on PR Daily.
How the streaming service manages its most valuable brand asset. What started as a fun yet functional screensaver in 2017 has become one of Roku’s biggest points of differentiation. As the purple cityscape of Roku City scrolls by, viewers hunt for Easter eggs referencing famous TV shows and Hollywood films. They make memes and generate […] The post The secret of Roku City’s success as a comms tool appeared first on PR Daily.
Plus: Pepsi apologizes, removes Threads post after backlash; brands respond to AI-generated creator ads. Chicago’s Jeppson’s Malört has turned its notoriously bitter taste into its biggest selling point. Rather than trying to make Malört seem more appealing, the brand embraced customer descriptions such as “fermented back sweat” and “moist dumpster residue” to reach new audiences, […] The post The Scoop: Malört made its bad flavor part of the brand experience appeared first on PR Daily.
As AI adoption grows, communicators need to explain how it works, why it matters and where humans still fit in. Organizations are quick to highlight their latest AI tools but, increasingly, that’s not the message audiences want to see. “They want to know how you’re using it, why you’re using it and what it means […] The post 3 trust-building tactics for AI communications appeared first on PR Daily.
How to build one campaign that keeps working long after launch. Oatly’s latest look book is filled with colorful photography, trend stories and recipes for drinks inspired by flavors from around the world. Inside, readers can find beverage forecasts and high-end designs. It’s a unique product in the beverage market, but one that was absolutely […] The post 4 lessons from Oatly on building content that powers campaigns appeared first on PR Daily.
How a ride-along became one county’s most engaging communications strategy. Within the first hour of riding along with Hillsborough County animal control officers, Christian Lampe knew he couldn’t tell the story with a short video. The officers were responding to difficult calls, explaining complicated decisions and showing a level of concern that didn’t fit the […] The post Inside the government docuseries that changed minds about animal control appeared first on PR Daily.
Including Meta, Instagram, TikTok and more. What AI updates is Meta making? Meta launched Muse Spark 1.1, an upgraded AI model that’s been designed to handle more complex tasks across apps and services. It can plan projects, use computer tools, write and fix code, understand images, video and audio, and delegate work to other AI […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: Europe considers limiting social media use among children; research finds lots of AI slop on LinkedIn. A coalition of record-label and artist groups is urging streaming platforms, such as Spotify and Apple Music, to add tags to music generated with artificial intelligence. The group is proposing two distinct labels: One would identify tracks that […] The post The Scoop: Record labels press streaming platforms to identify AI-generated songs appeared first on PR Daily.
A conversation on Substack reveals the risks and dangers. Dami Oyefeso is managind director and founder of Agile PR. Last week, a discussion erupted on Substack after a popular creator published an interview with Mark Zuckerberg alongside content featuring Meta’s AI glasses. While some of the conversation focused on the timing of the posts, much […] The post Why comms teams should stop treating creator interviews as earned media appeared first on PR Daily.
Leadership still wants clear ROI, but traditional metrics and reach no longer tell the full story. The post How to Connect AI Search Visibility to Measurable Business Impact appeared first on PR Daily.
The exercise is simple, but the conversation it sparks is profound. Mary Olson-Menzel is the founder and CEO of MVP Executive Development and co-founder of Spark Insight Coaching. Michelle Powers is a fractional chief of staff. As communications leaders, you spend a tremendous amount of time focused on strategy, messaging, stakeholder management and helping others navigate […] The post Who’s on your boat? How communications teams can move in the same direction, together appeared first on PR Daily.
Plus: Delta explains high prices; PlayDoh’s plan to attract adult women. Let’s start with one basic fact: Americans don’t like data centers. The powerhouses fueling the AI boom aren’t popular. A Gallup poll found that 71% of Americans don’t want a data center built near them. For comparison, only 53% opposed a nuclear power plant […] The post The Scoop: The secret propaganda push capitalizing on anti-data center sentiment appeared first on PR Daily.
How internal comms can keep employees informed before a company divides. A company can announce a split in one press release, but the employees affected need a story that lasts much longer than that. That’s the comms challenge Comcast faces as it separates its media and technology businesses into two public companies. “You’re essentially having […] The post Comcast’s upcoming split puts spotlight on employee comms amid major change appeared first on PR Daily.
Plus, one word of caution. Seeing what people are talking about on social media is a great way to learn about their hopes, fears and struggles. For brands, social listening can provide valuable insights that a consumer survey or focus group might miss. “It’s a technique to spot trends, identify emerging topics and explore audience […] The post The social listening metrics every PR pro should track appeared first on PR Daily.
What brands can learn from its viral Father’s Day campaign. When Southwest Airlines Captain Jim Curtis flew his final trip before retirement, the moment was already sentimental. Then his daughter, First Officer Julia Curtis, joined him in the cockpit, turning the sendoff into a memorable Father’s Day story. The retirement flight, or “fini flight” in […] The post How Southwest Airlines turned a retirement into 36 million social impressions appeared first on PR Daily.
If these items aren’t in your crisis plan, they should be. Yeah, we know — you have plenty to worry about. But there may be a few under-the-radar comms concerns that should be higher on your long, long list of crises to plan for. Dozens of communicators chimed in on LinkedIn to share the reputational […] The post The reputational risks you aren’t prepared for, according to communicators appeared first on PR Daily.
Plus: Microsoft cuts 2.1% of its workforce, shares memo online; The Boston Globe takes it back to 1776 with special edition of paper. I was scrolling Facebook the other day when I found myself sucked into this strange ad for some kind of Korean skincare. I was probably eight minutes in – yes, I really […] The post The Scoop: Microdramas give brands a new way into entertainment culture appeared first on PR Daily.
Brands need to be more strategic about what they can control and wiser about where they can relinquish it, Tamara Norman said. Tamara Norman, president of the newly merged Golin Ketchum, has been in the industry for more than 30 years. Before the internet, as she put it. Throughout the past three decades, the biggest […] The post Golin Ketchum’s president on the big trends from Cannes appeared first on PR Daily.
The crisis lesson hidden in word choice. In a crisis, one wrong word can shape the story. Chris Chiames, former chief communications officer of Carnival Cruise Line, said crisis communicators need to pay attention to small word choices because people form impressions from the language in a headline, alerts or early statements. Click here to watch […] The post Why precise language matters in a crisis appeared first on PR Daily.
Before comms teams scale AI, they need to know whether their people, policies and culture are ready. AI adoption can look a bit uneven inside comms teams. One team may have strong training but no clear governance while another may encourage employees to use new tools without explaining why AI fits into their work. Samantha […] The post AI adoption needs more than tools and training appeared first on PR Daily.
Including Instagram, YouTube, X and more. A recent BBC Eye investigation found that Instagram displayed paid ads in India that promoted child sexual abuse material and linked users to channels where it was then allegedly being sold. The BBC reports a test account received about 30 of these ads, including some that used explicit keywords. […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: Threads ties X in monthly active users; AI messaging gets more positive on humans; FIFA has a Trump problem. It’s a love story, she wrote his name, baby, she said yes: Please insert your favorite paraphrased Taylor Swift song lyric here. One of the most profitable artists in the history of the world is […] The post The Scoop: Taylor Swift’s wedding caused a brand feeding frenzy appeared first on PR Daily.
The industry doesn’t need negative attitudes. It needs practitioners with a positive mindset. Matthew Libassi is director of public relations and speakers bureau for Northwell Health. Lately, I’ve been noticing a disturbing trend on social media: there’s a growing chorus of PR practitioners complaining about the industry, their clients, the journalists, the deadlines, and basically […] The post Stop complaining and start doing: A wake-up call for PR professionals appeared first on PR Daily.
Suddenly, decisions that should take minutes take hours. Decisions that should take hours take days. Meanwhile, the crisis continues to evolve and brand reputations continue to erode. Meghan Tisinger is managing director of Leidar. Summer is supposed to be the easy season. Vacations mean calendars thin out, out-of-office messages multiply and teams operate with fewer […] The post Summertime poses a threat to your crisis comms plan appeared first on PR Daily.
When algae in the Lincoln Memorial Reflecting Pool became a political flashpoint, the PR response focused on science, facts and visible proof. For days, Erin Kramer walked around the Lincoln Memorial Reflecting Pool in Washington, D.C., talking to anyone who would listen about nanobubble ozone technology. She joked from her home in North Carolina that […] The post Inside the PR response to the Reflecting Pool algae controversy appeared first on PR Daily.
Including Meta, X, TikTok and more. A new Pew Research Center survey found that 56% of U.S. adults support banning kids under 16 from using social media, while 21% oppose it and 23% are unsure. Social Media Today reports that this is another sign that the political and public pressure around teen social media use […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: Companies rethink AI-related layoffs; a new study shows what patriotic branding looks like now. NPR accidentally retired Samuel Alito this week. The Supreme Court justice, as it turns out, is still very much on the bench. On Tuesday, NPR published a story saying Alito was stepping down. The report came from veteran Supreme Court […] The post The Scoop: NPR explains how wrong reporting on Alito retirement got to air appeared first on PR Daily.
A strong crisis blueprint helps PR teams avoid starting from scratch when employee issues, AI concerns, operational failures or leadership missteps become reputation risks. A crisis communications blueprint is a quick response system built before an issue becomes public. It should include risk mapping, message anchors, escalation paths and drills, said Caitlin Leopold, senior director […] The post 4 steps to build a blueprint before a reputational crisis appeared first on PR Daily.
Top communicators at Yelp and Match Group share their advice. Almost every modern company collects data of some sort. In addition to helping run the business, numbers and figures can also help PR pros tell a good story. “When you think about the types of data companies have, every company has some kind of interesting […] The post 3 tips for turning company data into compelling content appeared first on PR Daily.
AI is transforming the workplace at an unprecedented pace — but is your organization prepared to help employees adopt it successfully? The post Making AI Work for People appeared first on PR Daily.
Alyssa Kluge of Thrive Market explains why earned media has become the infrastructure behind AI visibility. Alyssa Kluge is director of communications at Thrive Market, where she leads corporate affairs, reputation management and earned media strategy. Kluge built the company’s communications function and oversees thought leadership, public policy, and communications across an evolving digital landscape […] The post Thrive Market leader on why earned media has a longer shelf life than ever appeared first on PR Daily.
Meet the nonprofit communicators whose campaigns turned urgent missions into stories that moved people to act. PR Daily is proud to announce the finalists for its 2026 Nonprofit Communications Awards. These organizations, teams and communicators represent the very best in mission-driven communications, using strategic storytelling, creative campaigns and purposeful outreach to inform communities, build trust […] The post PR Daily announces 2026 Nonprofit Communications Awards finalists appeared first on PR Daily.
Match the AI tool to the task, then use human judgment and careful editing to make the work credible. There is no one-size-fits all AI tool. It all depends on the task you’re tackling. Lorra Brown, assistant professor of advertising and public relations and director of online digital communication graduate certificates at the University of […] The post The best AI tools for writing, research and crisis response appeared first on PR Daily.
Your intranet should be the digital hub of your organization — connecting employees, streamlining communication and supporting productivity. But for many organizations, it falls short of its promise. The post Top 10 Reasons Why Intranets Fail appeared first on PR Daily.
Plus: Uber changes its background check policy; Kara Swisher becomes Democratic kingmaker; Kohl’s lost sight of its audience. A water treatment company based in Ohio has become an unlikely lightning rod. Greenwater Services won a no-bid contract from the Trump administration to clean up the algae in the Lincoln Memorial Reflecting Pool. Their “nanobubbler” technology […] The post The Scoop: Company at center of reflecting pool snafu goes on the PR offensive appeared first on PR Daily.
Knowing who covers your topic is the easy part. Knowing how they cover it decides whether the pitch survives. Doyle Albee is co-founder and managing partner of Prolexity. There is a gift-giving crime committed every year in households across America. Someone spends real time finding the perfect present, then grabs whatever wrapping paper is close. […] The post Your wrapper is killing your pitch appeared first on PR Daily.
PR talks about diversity. It keeps missing us. Derrick Sanders is an integrated communications strategist. For six years I have walked into PR rooms and counted. Not because I wanted to, but because I had to. It’s a habit you develop when you’re almost always the only one who looks like you. Not just the […] The post I’ve been the only Black man in the PR room for 6 years. Here’s what that’s costing you. appeared first on PR Daily.
Plus: Apple explains why it’s raising prices; how even financial filings can tell a brand’s story. It looked like a simple mistake. And that was part of its charm. In a series of social posts about the FIFA World Cup, DoorDash “accidentally” tagged American musician T-Pain (@TPAIN) instead of its New Zealand defender Tim Payne […] The post The Scoop: Why DoorDash’s FIFA World Cup social campaign didn’t deliver appeared first on PR Daily.
At Cannes Lions, PR leaders saw creators, AI, newsletters and trusted content reshape the future of brand storytelling — while communications teams powered much of the work behind the scenes. Chris Harihar is executive vice president of communications at Mod Op. Cannes Lions is officially wrapping up. It was incredibly hot, but hopefully you managed […] The post 5 PR takeaways from the Cannes Lions appeared first on PR Daily.
The future belongs to professionals who pair deep domain knowledge with AI fluency — and who understand that responsibility isn’t a barrier to innovation but the foundation of trust, according to Diya Wynn of Amazon Web Services. Diya Wynn has spent more than 25 years at the forefront of major technology shifts, from the early […] The post Everyone wants to work in AI. Here’s what they’re getting wrong. appeared first on PR Daily.
Good communication doesn’t mean leading every conversation. Rather than treating people like members of a passive audience merely waiting for a brand’s next social post or marketing campaign, organizations should embrace a community-centered approach, argues Danielle Brigida, senior director of wildlife communications and strategy at the World Wildlife Fund. “A community mindset means you’re recognizing […] The post 3 steps for embracing a community-first strategy appeared first on PR Daily.
New Deloitte data reveals why corporate affairs leaders are prioritizing change management, employee belief, AI upskilling, political acumen and business impact. Politics and measurement are in. Media relations and purpose are out. Those are some of the findings from Deloitte’s 2026 Corporate Affairs Report, which was based on 42 interviews with corporate affairs leaders, largely […] The post These are the most important aspects of corporate affairs today appeared first on PR Daily.