Articles100
Plus: Apple explains why it’s raising prices; how even financial filings can tell a brand’s story. It looked like a simple mistake. And that was part of its charm. In a series of social posts about the FIFA World Cup, DoorDash “accidentally” tagged American musician T-Pain (@TPAIN) instead of its New Zealand defender Tim Payne […] The post The Scoop: Why DoorDash’s FIFA World Cup social campaign didn’t deliver appeared first on PR Daily.
At Cannes Lions, PR leaders saw creators, AI, newsletters and trusted content reshape the future of brand storytelling — while communications teams powered much of the work behind the scenes. Chris Harihar is executive vice president of communications at Mod Op. Cannes Lions is officially wrapping up. It was incredibly hot, but hopefully you managed […] The post 5 PR takeaways from the Cannes Lions appeared first on PR Daily.
The future belongs to professionals who pair deep domain knowledge with AI fluency — and who understand that responsibility isn’t a barrier to innovation but the foundation of trust, according to Diya Wynn of Amazon Web Services. Diya Wynn has spent more than 25 years at the forefront of major technology shifts, from the early […] The post Everyone wants to work in AI. Here’s what they’re getting wrong. appeared first on PR Daily.
Good communication doesn’t mean leading every conversation. Rather than treating people like members of a passive audience merely waiting for a brand’s next social post or marketing campaign, organizations should embrace a community-centered approach, argues Danielle Brigida, senior director of wildlife communications and strategy at the World Wildlife Fund. “A community mindset means you’re recognizing […] The post 3 steps for embracing a community-first strategy appeared first on PR Daily.
New Deloitte data reveals why corporate affairs leaders are prioritizing change management, employee belief, AI upskilling, political acumen and business impact. Politics and measurement are in. Media relations and purpose are out. Those are some of the findings from Deloitte’s 2026 Corporate Affairs Report, which was based on 42 interviews with corporate affairs leaders, largely […] The post These are the most important aspects of corporate affairs today appeared first on PR Daily.
To show up in AI answers, brands need content that is clear, credible and easy to cite, plus enough third-party validation to prove they are worth trusting. GEO is about more than keywords, website structure or technical tweaks. What matters now is whether AI tools can find, trust and cite a brand’s content. Lisa Peyton, […] The post A 6-part AI search framework to make content more citation worthy appeared first on PR Daily.
Plus: U.S. zoos respond to wave of false threats; Polaroid leans in to anti-AI marketing. Levi’s and Heinz are having a bit of fun not being sponsors of this year’s World Cup. Per FIFA rules, host stadiums are required to remove or cover branding from companies that are not official tournament sponsors, which means Levi’s […] The post The Scoop: Levi’s and Heinz are stealing the World Cup spotlight appeared first on PR Daily.
The Reuters Institute 2026 Digital News Report highlights key trends every PR pro should keep in mind. The 15th edition of the Reuters Institute Digital News Report, which covers 48 markets around the world, contains a troubling statistic: just 37% of global consumers trust most news most of the time. It’s the lowest level ever […] The post The new news reality: Bigger reach, lower trust appeared first on PR Daily.
And the 3 questions to ask before publishing. Crisis messages sometimes fail when they sound clear inside an organization but become harder to understand externally. Jess Zafarris, editor at large at Ragan, said it’s critical to write with clarity under pressure. Crisis communication has to work the first time someone sees it, hears it or […] The post 5 ways to make crisis messages clear when pressure is high appeared first on PR Daily.
Including TikTok, YouTube, Pinterest and more. The Reuters Institute’s 2026 Digital News Report found that social media has become the top daily news source, ahead of TV and news sites. The report, based on more than 85,000 people across 48 markets, shows people are relying more on discovery inside social apps to find news. TikTok […] The post Social media updates and new features to know this week appeared first on PR Daily.
The viral Coleman lazy river wasn’t real, but the reaction to it revealed a lesson about social listening, brand trust and speed. “That’s hilarious!” That was Jimmy Jia’s first reaction when Coleman’s social team showed him the AI-generated image spreading quickly online: a massive, 200-foot Coleman lazy river that did not actually exist. Jia, Coleman’s […] The post The internet invented a Coleman lazy river. Coleman played along. appeared first on PR Daily.
Plus: Recipe makers push back against AI slop; Satya Nadella positions Microsoft as a pro-human AI; Bed Bath & Beyond hunts for oldest coupon. Earlier this year, Starbucks in South Korea earned public outrage by launching a line of tumblers called “Tank Day” on May 18. The issue is that that date is the anniversary […] The post The Scoop: Starbucks in South Korea shutter early for training amid ‘Tank Day’ fiasco appeared first on PR Daily.
It’s time to talk about the impacts of mental health on communicators. Sukhi Sahni is a senior communications industry expert, adviser and educator. In PR and communications, we tell hard truths for a living. When it comes to our own mental health, most of us go quiet. Every May, Mental Health Awareness Month gives us […] The post What silence really costs: Communicators & founders share their stories of mental health and healing appeared first on PR Daily.
As constant change reshapes the workplace, communicators have a critical role in helping employees find clarity, resilience and purpose. Mary Olson-Menzel is the founder and CEO of MVP Executive Development and co-founder of Spark Insight Coaching. Michelle Powers is a fractional chief of staff. Constant change has become the backdrop of modern work. Organizations everywhere are […] The post Opportunity in chaos: How comms leaders can help teams thrive through change appeared first on PR Daily.
See every winner from the event. During PR Daily’s latest event celebrating the best in marketing and social media, it was impossible for those in attendance to avoid mentioning the New York Knicks, which had just won their first NBA championship in more than 50 years. The event, held at City Winery, took place just […] The post Highlights from PR Daily’s Marketing, Content Marketing & Social Media awards luncheon appeared first on PR Daily.
Josh Cole of Slick City shares his strongest and simplest marketing lesson. From theme parks and trampoline parks to virtual reality experiences, Josh Cole has built a career around creating brands that spark excitement and loyalty. Throughout his career, Cole has helped grow some of the most recognizable names in entertainment, fitness and immersive experiences, […] The post The CMO of America’s first indoor slide park brand on building experiences people want to try appeared first on PR Daily.
Communications leaders share what new PR pros need to know about strategy, initiative, writing, media relations and building judgment early in their careers. The field of communications and PR is almost unrecognizable even for someone who entered it as recently as five years ago. For those fresh out of college and looking for their first […] The post What experienced communicators wish new PR pros understood appeared first on PR Daily.
Nissan’s global comms restructure uses a centralized center of excellence and follow-the-sun model to speed response times, reduce duplication and give regional teams access to specialized support. For global communications teams, there’s one challenge that never gets easier: how do you operate as one organization when your people, leaders and stakeholders are spread across multiple […] The post Pulling back the curtain on Nissan’s ’follow the sun’ global comms structure appeared first on PR Daily.
Plus: Study finds major trust gap in brand messages that use AI; Oatly changes strategy to focus on events, collabs. Etsy is using Amazon Prime Day to expand its own visibility by encouraging customers to “Shop Other Jeffs,” referring to Amazon founder and billionaire Jeff Bezos without directly naming him or Amazon. The company’s campaign […] The post The Scoop: Etsy tells customers to ‘Shop Other Jeffs’ ahead of Amazon Prime Day appeared first on PR Daily.
AI has made it easier than ever to produce thought leadership, but leaders who want to stand out must offer something harder to copy: proof, risk and a point of view rooted in lived experience. UP NEXT spotlights the perspectives of IPR NEXT members as they drive the future of communications with purpose and impact. Learn […] The post When everyone is a thought leader appeared first on PR Daily.
It should guide decisions, not predict every move. A modern crisis playbook should define the organization’s risks, who leads the response, how decisions are escalated, which audiences need updates, what messages are approved and how the team will practice before a real crisis. The best crisis plans are fluid, according to Makini Nyanteh, SVP and […] The post What belongs in a modern crisis playbook appeared first on PR Daily.
Strong statements alone won’t cut it. AI did not create a misinformation problem. But it has made the problem faster, messier and harder for credible organizations to correct. This was a challenge facing the American Academy of Family Physicians as false and misleading health claims spread across social media, search and AI tools over the […] The post Adapting misinformation strategy for the AI age appeared first on PR Daily.
Including Snapchat, Instagram, YouTube and more. As more regulators consider teen social media parameters, like the U.K.’s proposed ban, Meta is arguing that social media bans for teens will not work unless governments first solve age verification. Meta says platforms need a reliable way to know how old users are, but asking every app to […] The post Social media updates and new features to know this week appeared first on PR Daily.
Risk management favors the ready. Sandra Stahl is founder of jacobstahl. We were just about to launch a bold, differentiating campaign for a new client, a consumer healthcare brand in a “Wild West-type” competitive space, when the customer hotline team reported a call about a fatality from a rare but deadly infection linked to an […] The post 5 ways to test your risk readiness appeared first on PR Daily.
Youth social media bans spread; NBC News touts stability; AI-linked layoffs fuel backlash. Clipping has a whole new meaning in PR. No longer does it mean meticulously cutting out the news articles you’ve earned for your clients and pasting them onto a sheet. Social media clipping is the practice of cutting longer videos into their […] The post The Scoop: The rise of ‘clipping’ on social media appeared first on PR Daily.
Tier-1 doesn’t mean what it used to. Kate Dmytrenko is senior PR director at The Colab. The media landscape is contracting and expanding at the same time. These two realities may seem contradictory but are actually connected. On one side: consolidation. The Wrap reported more than 17,000 jobs were cut across media and entertainment in 2025, […] The post Building a tier-1 media map for new media appeared first on PR Daily.
The influencers you work with deserve transparency and honesty too. Crystal Borde is a vice president and community-driven communications practice lead at Vanguard Communications. Trust is one of the most valuable assets communicators have. It takes years to build, moments to lose and can be difficult to regain. That’s especially true when working with celebrities, influencers, […] The post Before they say yes: What communicators owe influencers, celebrities and spokespeople appeared first on PR Daily.
The conversation around internal communications is changing. The post Your input needed: The New Employee Experience Mandate appeared first on PR Daily.
Plus: Ben & Jerry’s co-founder accuses parent company of muzzling the brand’s voice; Tom Brady’s coconut water aims to go viral with a controversial name. In 2024, Polymarket CEO Shayne Coplan described his prediction market platform as a “global truth machine.” Today, however, both Polymarket and its top rival, Kalshi, are struggling with a very […] The post The Scoop: Prediction markets crack down on partnerships with influencers spreading election conspiracy theories appeared first on PR Daily.
4 lessons for today’s PR from the smash hit. Lightning Czabovsky is associate professor of public relations at the University of North Carolina at Chapel Hill. “Backrooms” exploded at the box office with a record breaking $81 million in its opening weekend. Besides roughly tripling distributor A24’s previous opening weekend record, the feat is all […] The post ’Backrooms,’ YouTube and modern PR appeared first on PR Daily.
Creating social content AI platforms want to cite. As more consumers use AI platforms to plan vacations, compare wireless earbuds and learn about new topics, businesses of all sorts are doing their best to appear in the results. One area brands shouldn’t ignore to increase their odds of showing up: social media. In a learning […] The post A 6-step framework for boosting social GEO appeared first on PR Daily.
The ability to elevate conference attire using thoughtful design, brand voice and intelligent tech is a powerful tool for shaping experiences. Brandi Boatner works in Global Influencer Marketing, IBM Corporate Affairs & Brand. Corporate swag, which was once relegated to halfhearted logo T-shirts, has evolved into something far more strategic. It’s now a tool for […] The post Branding, AI and the rise of conference attire appeared first on PR Daily.
How the restaurant used the moment to create fandom and a date night meal. When most people think of caviar, they’re likely picturing white tablecloths, tiny spoons and a hefty price tag. They’re probably not picturing a box of McDonald’s Chicken McNuggets. But some McDonald’s fans did. Through social listening, the brand saw customers topping […] The post Behind the iconic McNuggets with caviar campaign appeared first on PR Daily.
Metrics are evolving to prioritize business outcomes, especially for frontline workers. Internal communicators are getting more sophisticated by the day. They’re pressing beyond mere engagement — clicks, open rate and good vibes — to promoting and measuring real business objectives that are achieved through communication. Cindy Knezevich, chief marketing officer at Interact, and Daren Jennings, chief sales officer at Interact, recently gathered communicators together at […] The post Why communicators are trading employee engagement for employee experience appeared first on PR Daily.
Plus: The internet is divided over HelloFresh’s Pride post; Cracker Barrel earnings show promising signs of brand recovery. At the American Diabetes Association’s Scientific Sessions last week, several diabetes researchers and doctors were removed after handing out an editorial criticizing federal actions affecting NIH funding and diabetes research. MedPage Today reports the editorial had been […] The post The Scoop: The American Diabetes Association explains removal of scientists from conference appeared first on PR Daily.
Is your internal communications team using AI strategically — or struggling to keep pace as the workplace evolves? The post How Internal Communicators Can Embrace AI appeared first on PR Daily.
4 areas to check if the spokesperson is right. The company’s CEO was great in front of a packed room. Amira Barger, EVP of D&A Communications, had witnessed the leader’s natural charisma and presence on stage numerous times. But then came a different setting. In a meeting room on Capitol Hill, Barger’s former boss sat […] The post Use this checklist to match the right leader to the moment appeared first on PR Daily.
How The University of Texas MD Anderson Cancer Center restructured the way it presents information. Last fall, researchers at The University of Texas MD Anderson Cancer Center had big news to share: cancer patients who received an mRNA COVID vaccine prior to starting immunotherapy treatment had significantly better outcomes than those who didn’t, according to […] The post Optimizing press releases for GEO and journalists: See a real example appeared first on PR Daily.
3 ways to make media outreach more human. As AI changes how people find information, one of the country’s oldest media brands is putting renewed focus on relationships. During Ragan’s PR Daily Conference, Time Editor-in-Chief Sam Jacobs said that AI is reshaping media distribution, but human connections remain one of journalism’s – and PR’s – […] The post Time’s editor-in-chief on AI, relationships and what makes a good pitch appeared first on PR Daily.
Crisis starts before the blow up. So should your comms plan. A lot of crises start with a missed warning sign, a weak explanation or a gap between what an organization says and does. Gregg Feistman, professor of practice for PR in the Klein College of Media and Communication at Temple University, said communicators need […] The post 4 ways communicators can keep an issue from becoming a crisis appeared first on PR Daily.
Including Meta, Instagram, Facebook and more. Last week, hackers tricked Meta’s AI support chatbot into giving them access to Instagram accounts. They asked the bot to add a new email address to someone else’s account. The bot sent a code to the hacker’s email, then let them reset the password and take over the account. […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: CCOs are getting more powerful; it’s getting harder to track AI influencers; Chase shows off power of PR with Times hit. Tim Cook will take the stage at his final Worldwide Developers Conference as the CEO of Apple on Monday. It comes as a pivotal time, with Apple still seeking to cement its role […] The post The Scoop: Tim Cook makes a play for his legacy at final WWDC appeared first on PR Daily.
Insights from the gathering in New York City. PR is on the precipice of something new. AI is offering a huge boost to the profession, elevating the role of their media relations and content prowess skills like never before. At the same time, they must fight to learn these new skills and work with a […] The post Top takeaways from the PR Daily Conference 2026 appeared first on PR Daily.
Employee attention is shrinking. Here’s how internal communicators can earn more of it. Internal communicators are asking employees to do something increasingly difficult: pay attention. Inboxes are crowded. Notifications are constant. Meetings, chats and shifting priorities compete for every spare minute of focus. For employees, reading an internal email is rarely the first task of the […] The post 7 tips to increase read time for internal emails appeared first on PR Daily.
Speed, understanding and a willingness to step out of the spotlight paid off. It’s the kind of thing every brand dreams about. On a live broadcast from the historic Artemis II moon orbit, a full jar of Nutella lazily floated past the astronauts. No one could have planned that moment. But taking full advantage of […] The post A viral space moment fell in Nutella’s lap. Here’s how they capitalized. appeared first on PR Daily.
In bad times, executives aren’t likely to perform better than they do in good times. “A crisis is not the time to train your CEO on everything that they’re bad at,” said Elizabeth Cook, a senior partner at public relations firm FleishmanHillard, during a learning module hosted on Ragan Training. If anything, Cook noted, the CEO is […] The post 3 questions to ask before putting your CEO in front of the media during a crisis appeared first on PR Daily.
Insights from the opening session at Ragan’s PR Daily Conference. Unlike in the past, when traditional media gatekeepers controlled the daily news cycle, today’s news emerges from comment sections and social posts. Rather than top-down during a set schedule, it’s bottom-up and always on. In the modern media environment, a single online rumor can snowball […] The post Understanding the 3 categories of online chatter appeared first on PR Daily.
From your executive’s first-person perspective to their outfit, here’s how to get Business Insider’s attention. Your executive’s style could earn them a hit in Business Insider. That’s just one of the many ways PR pros can get them into the pages of the digital publication, according to four newsroom leaders. “We really believe business news […] The post The best way to pitch Business Insider, direct from their editors appeared first on PR Daily.
Plus: Brands take smaller role in Pride; Uber puts limits on AI use due to cost; T-Mobile seeks to become a lifestyle brand. The leaks coming out of the storied newsroom of “60 Minutes” are acrimonious, specific and voluminous. The newsroom had been in turmoil for some time, since controversial CBS News leader Bari Weiss […] The post The Scoop: ’60 Minutes’ wages war of leaks as new EP, existing staff clash appeared first on PR Daily.
Experts share tips on maintaining visibility in a world where AI supplies the answers. Although Google will continue to offer a list of blue links in response to search queries, a recent update to its famous search bar means users will be less likely to click on them. In what the tech giant is calling […] The post How to prepare for more declines in traditional Google search traffic appeared first on PR Daily.
What the deputy director of public affairs at the Central Intelligence Agency learned about storytelling amid secrets. Meredith Cavan is founder of Brightchord Strategies. I once sat in a room filled with security officers, lawyers and counterintelligence professionals debating a story that was about to break. The reporting was accurate. The story would be embarrassing. […] The post From the shadows to the spotlight: Lessons in public affairs from the CIA appeared first on PR Daily.
AI Is reshaping PR. Relationships are still the foundation. As AI becomes embedded in workflows, many PR pros are focused on learning new skills and strategies. But Jen Riedinger, EVP at MWW, said the most valuable skillsets haven’t changed nearly as much as people think. The strongest communicators still need to build relationships, understand business […] The post 4 truths to know about PR in the AI era appeared first on PR Daily.
Including Meta, Instagram, X and more. There’s a question that keeps popping up as social platforms add more subscriptions and paid features: Will social media eventually stop being free? Social Media Today reports that the short answer is…not yet, but the trend is moving in that direction. More social apps are launching paid subscription tiers […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: DuckDuckGo makes search play based on choice; what happens when you neglect top-of-funnel. Outdoor outfitter Patagonia is suing drag queen and activist Pattie Gonia. The two parties had had a longstanding agreement allowing Pattie Gonia (government name: Wyn Wylie) to perform and conduct environmental advocacy under the name. The issue arose when Wylie moved […] The post The Scoop: Patagonia’s legal fight with a drag queen becomes a PR nightmare appeared first on PR Daily.
The social sector has inherent communications challenges we must proactively address. Francesca Ernst Khan is chief brand and digital marketing officer at The Clinton Foundation. When DOGE took an axe to USAID and federally-funded programs across the country, the philanthropic community found itself at a crossroads. Many nonprofits cut services or shuttered entirely. Major institutions […] The post 5 ways the Clinton Foundation is reclaiming trust in an age of attack appeared first on PR Daily.
Real examples from 2018 and 2022. Daniel Radwan is founder and lead consultant at Kenda Global Communications. In the summer of 2018, I landed in Russia with a press pass, a contact list and the kind of confidence that comes from not yet knowing what you don’t know. I was there for the FIFA World […] The post What the FIFA World Cup taught me about communications when the whole world is watching appeared first on PR Daily.
Plus: Coors Banquet launches beer-infused jeans with Wrangler; brands adjust prices to adapt to consumer financial woes. Hidden Valley Ranch recently launched a search for four “ranchbassadors” who would spend the summer traveling across Europe, pairing ranch dressing with local foods, documenting reactions and creating social content. The company said it expected interest. But then […] The post The Scoop: Hidden Valley Ranch’s job posting sparks major fan excitement appeared first on PR Daily.
Brands lose credibility the moment they start chasing culture instead of showing up authentically within it, according to Shereen Besselle of KAYALI. Shereen Besselle, marketing director at KAYALI, brings more than 15 years of experience in beauty and consumer packaged goods. Besselle leads integrated marketing strategies across brand, digital, retail and social, with a focus […] The post How a fragrance brand is rewriting the rules of beauty storytelling appeared first on PR Daily.
3 steps for turning an idea into reality. Sometimes new projects don’t move beyond the planning phase. Not because the idea is bad or there’s no money available to fund it, but because the person pitching the initiative failed to win over the leadership team. “When you’re gearing up for a budget meeting, you may […] The post Using narrative to build a winning budget proposal appeared first on PR Daily.
The post See how you and your team stack up. Start Now. appeared first on PR Daily.
It goes beyond better pitches. Even if you worked in a newsroom in the past, today’s environment looks incredibly different. The ranks of journalists have shrunk dramatically. Print is an afterthought, TV is fading and even the news website is now dying as audience members look to social media, newsletters, LLMs and podcasts for their […] The post What PR pros can learn from the journalists shaping today’s newsrooms appeared first on PR Daily.
A six-figure event budget can vanish into a single night of aesthetics with no ROI without the proper preparation. Madison Broach is associate account executive at Venture PR. The glasses are empty, the candles have flickered out, and the celebrity guests have already posted their collaborative carousel. These may be the signs of an event […] The post Momentum over moments: Holding PR events that are built for the long game appeared first on PR Daily.
Plus: BP ousts chairman while proclaiming stability; Spencer Pratt’s campaign for LA mayor has new media twists. Ferrari debuted its first electric vehicle, the Luce — Italian for “light.” Designed by storied Apple alum Jony Ive, the four-door, five-seat car can reach 60 mph in 2.5 seconds. The starting price: $640,000. In an exclusive interview […] The post The Scoop: Ferrari tries to message electric car as market value plunges $5 billion appeared first on PR Daily.
What PR pros need to know about the rise of identity-driven consumer choices. You are what you drink, according to members of Gen Z and Gen Alpha. Recent data from Keurig Dr Pepper, the company behind brands such as Dr Pepper, A&W, Canada Dry and Snapple, shows 58% of consumers aged 13-29 say the beverages […] The post For Gen Z, what you drink says who you are appeared first on PR Daily.
Is your internal communications team using AI strategically — or struggling to keep pace as the workplace evolves? The post How Internal Communicators Can Embrace AI appeared first on PR Daily.
Take the survey now for $300 off the Future of Communications Conference. The post Take Ragan’s 2026 Salary Survey and shed light on industry conditions appeared first on PR Daily.
From a spirit of collaboration to boardroom readiness. Chief communications officers are becoming even more indispensable. Last year, 47% of CCOs reported to the CEO, up from 40% who said the same in 2023, according to executive search firm Korn Ferry, which surveyed a sample of CCOs who work at Fortune 500 companies. As CCOs […] The post The 3 qualities companies want in their next chief communications officer appeared first on PR Daily.
Including LinkedIn, Reddit, X and more. Welcome to a new week of updates. LinkedIn says it’s going to start reducing the reach of AI-generated posts, comments and engagement bait in users’ feeds. LinkedIn’s Laura Lorenzetti said the company wants to prioritize “real voices, authentic perspectives and lived expertise” over generic AI-written content. The platform says […] The post Social media updates and new features to know this week appeared first on PR Daily.
Coming to Nashville Aug. 3-5. The post Announcing agenda, initial speakers for Ragan’s Employee Experience Conference appeared first on PR Daily.
RTI International’s step-by-step approach. RTI International recruited a test group of employee volunteers before widely adopting AI. That group eventually named itself the Gen AI Impact Team. It included employees from different career stages, tenures and comfort levels with technology. Some were naturally curious while others were hesitant about AI and wanted to understand it […] The post 4 tips to help employees feel curious about AI rather than afraid appeared first on PR Daily.
Plus: California Gov. Newsom signals he’s serious about protecting workers from AI; the messages boosting brand reputation. Walmart stock tumbled amid fresh concerns that American shoppers are at the end of their rope. The company recently reported sales growth, but noted the increase was driven by low-price private label goods and higher-income households looking for […] The post The Scoop: Companies sound the alarm as consumer sentiment plunges to new low appeared first on PR Daily.
A playbook is mandatory. There’s no escaping it: crisis will come. The best thing companies can do is have a plan in place for when it does. Otherwise, there’s a good chance the company’s response to the crisis will only create more chaos. In June 2023, crisis came for Brunswick Corporation, a recreational marine company, […] The post 3 ways to prepare for a crisis before disaster strikes appeared first on PR Daily.
From emotional intelligence to business acumen, comms pros need to master a wide array of skills. We asked communicators on LinkedIn to tell us the most important skill to succeed right now. More than 150 people chimed in, championing a huge array of skills. But the most-commented area where comms pros need to shine, by […] The post These are the most important skills for communicators right now appeared first on PR Daily.
The strongest crisis teams build response plans before the pressure hits, according to Tim Gilman of Oshkosh Corporation. Tim Gilman leads external communications at Oshkosh Corporation, where he helps shape the stories behind the company’s people, products and reputation. Since joining the company in 2023, Gilman has led earned media strategy, executive visibility and crisis […] The post The Mount Everest mindset every crisis communicator needs appeared first on PR Daily.
Build your stories around people, not just promotion. When you think about Ohio State, or as alumni and fans like to refer to it, The Ohio State University, your mind probably goes to crisp fall Saturdays in Columbus and football games that are packed to the gills with fans in red cheering on the Buckeyes. […] The post The unconventional storytelling move that helped Ohio State expand brand storytelling beyond football appeared first on PR Daily.
How industry experts ease tensions when media moments don’t feel like wins. It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headline is framed doesn’t land the way the executive team hoped. What happens next can shape both your organization’s credibility and your relationship with […] The post You landed the media hit. The headline isn’t what you expected. Now what? appeared first on PR Daily.
Plus: Everlane faces backlash after reportedly being sold to SHEIN; NPR layoffs due in part to declining search traffic. Kickstarter says it moved too fast on new adult content rules and got it wrong, issuing an apology this week in a company blog from COO Sean Leow. After backlash from creators, the company reversed the […] The post The Scoop: Kickstarter admitted it ‘botched’ adult content policy change appeared first on PR Daily.
Their role is to escalate to the right teams. Social teams are often the first to detect emerging issues or potential crises. But their role is not to necessarily respond or resolve every situation. Instead, the job is to capture early signals, assess severity and route it to the right teams. According to Samantha Cocove, […] The post Social teams are early detectors of a crisis appeared first on PR Daily.
“Corporate dollars are not to be taken for granted.” With June just around the corner, brands and Pride organizers are settling into a new normal — one that is drawing far less attention than in the past. “It’s been quiet, certainly quieter than last year,” said Michelle Lawless, vice president of Media Minefield, a PR […] The post Following backlash and controversy, Pride adjusts to a new normal appeared first on PR Daily.
For communicators writing bylines, op-eds, and executive thought leadership. Kate Kucherenko is senior content manager at DataArt. Open any business publication today, and you will find the same article written a hundred different ways, with a different topic and a different byline, but the same opening paragraph. Generative AI has made it very easy to […] The post How your opening paragraph decides whether anyone reads the rest appeared first on PR Daily.
Including YouTube, X, LinkedIn and more. Welcome to a new week of updates. YouTube announced a new U.K. training initiative focused on preparing creators, journalists and TV producers for media that’s more geared for digital platforms and creator culture. They said the program is a partnership with the BBC and the National Film and Television […] The post Social media updates and new features to know this week appeared first on PR Daily.
5 questions to ask before moving forward with a story. Not all communications teams agree internally on what a good story actually is. This is becoming a larger operational problem for brands trying to build their reputation across social channels, executive communications, partnerships and AI-driven search, said Hinge Senior Director of Global Communications Jarryd Boyd. […] The post Hinge’s storytelling guide for comms alignment appeared first on PR Daily.
Plus: The comms strategies of the LIRR strike; be careful saying ‘World Cup.’ Twice in recent weeks, students have booed commencement speakers as they have extolled the virtues of AI. The first incident was at the University of Central Florida, when real estate executive Gloria Caulfield called AI the “next industrial revolution.” Over the weekend, […] The post The Scoop: Students booing AI at commencement signals a larger shift in perception appeared first on PR Daily.
Here’s how to stand out. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. The rise of multi-platform storytelling, from newsletters to long-form video and live events, demands a different kind of pitch, one rooted in depth, perspective, and staying power. In this conversation, Hope King of Macro Talk, a former business […] The post What PR gets wrong about pitching independent media appeared first on PR Daily.
People want to know you care before they care what you know. Michael Ricci is a partner at Seven Letter. We are too smart for our own good, particularly when things go bad. That is the expertise trap at the heart of crisis communications today. The apparel-maker Fanatics was caught flat-footed earlier this year before […] The post Shut down the excuse factories appeared first on PR Daily.
Plus: CEOs signal openness to business with China; the TikTok-fueled drive to buy Spirit Airlines. As concerns about a deadly hantavirus outbreak that began on a Dutch cruise ship continue to grow, government officials are doing their best to prevent the public from panicking. “We have this under control, and we’re not worried about it,” Health and […] The post The Scoop: As hantavirus concerns grow, U.S. officials downplay concerns of a new pandemic appeared first on PR Daily.
Chris Breslin of New York Life shares why you should always ask for feedback. Chris Breslin, vice president and head of communications for strategic businesses at New York Life, oversees communications for seven businesses spanning insurance, asset management, annuities and employee benefits. Breslin partners closely with senior leadership on communications tied to growth, transformation and […] The post How a New York Life VP is preparing teams for the AI era appeared first on PR Daily.
Rethinking how influence works when everyone has a voice. The era of mass media is fading fast. Rising in its place are niche communities, independent creators and audiences that expect communication to be a conversation, not a broadcast. In this decentralized environment, PR pros can no longer rely on traditional media outlets to reach large […] The post 3 rules for PR in a decentralized media landscape appeared first on PR Daily.
3 things to check if you’re not sure if you should speak up. Picture this scenario: your comms team drafts a statement about a controversial issue. Legal reviews it. Then leadership pauses to scan social media before publishing…just in case. Someone pulls up screenshots of another brand getting dragged online for saying something similar. A […] The post PR’s ‘quiet shift’: Why brands are speaking less in a polarized world appeared first on PR Daily.
Coming to Brooklyn, New York June 3-5. Putting together the PR Daily Conference agenda requires a deep dive into the not only the biggest topics in the industry today, but also what’s likely to crop up in the months and years ahead. We caught up with Isis Simpson-Mersha, lead conference producer for this year’s event, […] The post These are the biggest trends from the upcoming PR Daily Conference appeared first on PR Daily.
Plus: FedEx downplays Amazon’s entrance to logistics market; McDonald’s names first pro sports stadium in America. A month ago, Xavier Becerra was garnering just 5% of the vote in the California governor’s race. Then Eric Swalwell dropped out of the race after accusations of sexual misconduct, and Becerra became the Democratic frontrunner overnight. That process […] The post The Scoop: Another California gubernatorial candidate gets fussy with the media appeared first on PR Daily.
Cision’s latest State of the Media Report reveals how PR pros can best support reporters. Newsrooms are not OK. Data from Cision’s 2026 State of the Media Report, based on interviews with more than 1,800 reporters around the globe, shows 50% of journalists say striving for accuracy and combating misinformation has been one of their […] The post Data, experts and early access: What journalists want in 2026 appeared first on PR Daily.
How to fix them before the cameras are on. There are three interview behaviors that could derail even the most experienced spokespeople. And when they show up during an important interview, particularly during on-camera interviews, they can reflect poorly on the entire organization. A recent Ragan Training session breaks these down bit by bit. It’s […] The post 3 spokesperson mistakes that quietly kill credibility appeared first on PR Daily.
Most teams are using AI to produce more content, not better communication — and the gap between what gets sent and what actually lands keeps widening. The post Beyond AI Hype: What Actually Moves the Needle in Internal Communications appeared first on PR Daily.
Communications playbooks have not kept pace with the speed of change. Sukhi Sahni is a fractional CMO, industry expert, adviser and educator. Gini Dietrich is the founder and CEO of Spin Sucks and creator of the PESO Model. Sarab Kochhar, Ph.D., is senior communications officer of global communications at the Gates Foundation. If you have […] The post We led a workshop on AI visibility. The questions in the chat were the real story. appeared first on PR Daily.
Learn directly from the words and writings of Edward Bernays via a new tool from the Museum of Public relations. “It’s a pleasure to make your acquaintance. I’m Edward Bernays, though Eddie works just fine.” The voice of the father of PR sounds aged but still sharp. Which is impressive considering Edward Bernays died in […] The post ‘Ask Eddie’ LLM makes the father of PR’s wisdom available in new way appeared first on PR Daily.
Including Meta, Pinterest, LinkedIn and more. Welcome to a new week of updates. Meta is rolling out new AI training and support programs aimed at helping small businesses and rural companies use AI tools more effectively. The company announced a partnership with startup accelerator gener8tor to launch an AI incubator program for regional communities, along […] The post Social media updates and new features to know this week appeared first on PR Daily.
Standardize instructions for better quality outputs. Many communicators are comfortable using custom GPTs to streamline workflows and create better outputs. They’re developing extensive prompt libraries for improved results. Sometimes, though, custom GPTs forget instructions or start hallucinating nonsense, said Sarah Evans, partner and head of PR at Zen Media. She’ll be speaking more about this […] The post Even with rules, custom GPTs forget to follow instructions. This keeps them on track. appeared first on PR Daily.
Plus: Denver Airport responds to pedestrian fatality; more companies are hiring AI CEOs. Gap CEO Richard Dickson says the company’s turnaround strategy is more significant than a retail recovery. In an interview with The New York Times tied to the company’s recent performance, Dickson argued that Gap has moved from fixing operational problems to rebuilding […] The post The Scoop: Gap CEO connects brand’s cultural relevance with concrete turnaround goals appeared first on PR Daily.
There’s a visibility gap many brands are currently sitting in. Kate Dmytrenko is senior PR director at The Colab. Reddit turns 21 this year. PR professionals have, understandably, treated it as a minefield to avoid. Reddit communities are notoriously allergic to obvious marketing plays. But something has changed that ups the opportunity on the platform: […] The post A smarter way to approach Reddit in PR appeared first on PR Daily.