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Plus: Venice Biennale jurors explain the reasoning behind their resignation; concerns about disinformation have never been higher. Budweiser is 150 years old. To mark the milestone, the beer brand is rolling out a new national TV commercial, releasing limited-edition cans celebrating its history, and taking its Clydesdales on tour across the country. Consumers should expect […] The post Budweiser celebrates 150 years of being America’s beer appeared first on PR Daily.
If it’s good, it doesn’t always have to be original. Having to think of something unique to say each time you post on social media is a path that leads to burnout. Thankfully, it doesn’t have to be this way, explained Azad Yakatally, social media lead at the B2B mental health platform Spring Health, at […] The post How to repurpose existing content for multiple channels appeared first on PR Daily.
What PR pros can do to help. For a while there, media relations was becoming a fading star in the PR sky. Social media and influencer relations were the cool new kids on the block. Sure, maybe media relations could be sexy again if we’re talking about a podcast or a Substack, but pitching a […] The post GEO is making earned media hot again. But the media is melting down. appeared first on PR Daily.
Invest in strategic competencies and measurement capability to counter growing reputational risk and rising demands for communications services. Mike Prokopeak is director of Communications Leadership Council learning, community and content. The reputational risks facing organizations are growing. From political pressure to regulatory actions, from leadership transition to plummeting trust, there’s a cascading series of real […] The post Communications faces rising risk and a rare chance to gain influence, Ragan research says appeared first on PR Daily.
Keep employees aligned when priorities, teams, and information are constantly shifting. The post Chaos to Clarity: 5 Internal Comms Lessons From a Major Merger appeared first on PR Daily.
ShipStation used blogs, e-book to assist shipping partners with information. More than 330,000 importers could soon claim a share of roughly $166 billion in tariff refunds after a February ruling found IEEPA tariffs exceeded presidential authority. Sounds great. But for businesses and the communications teams supporting them, the refunds could complicate things a bit. “The […] The post Tariff refunds are coming. Explaining them to consumers may be difficult. appeared first on PR Daily.
Plus: Duolingo is moving its focus away from virality; King Charles III charms Trump. The FCC is moving to fast-track a review of broadcast licenses for stations owned by Disney’s ABC network, years ahead of the normal renewal timeline. Officially, the FCC said the review is a part of an investigation into Disney’s DEI policies, […] The post The Scoop: Disney says it’s ‘prepared to fight’ FCC license review appeared first on PR Daily.
Even without an official sponsorship, companies can reach consumers by moving quickly. More than just a competition between athletes, the FIFA World Cup is one of the few remaining occasions where brands can reach mass audiences with a single message. Because of this, competition to win the public’s attention is only growing more fierce. Below […] The post 3 PR trends from the upcoming World Cup appeared first on PR Daily.
3 things to know before you hit publish. GEO isn’t only about writing clearly and structuring content in a way that’s easily scannable. It’s also about the descriptors and data that sit behind that content, said Brent Bowen, chief storyteller and founder at Sparkcade Marketing, speaking at Ragan’s Social Media Conference. “It’s when you’re thinking […] The post Optimizing content for GEO means fixing what audiences can’t see appeared first on PR Daily.
Internal communications has reached a turning point. The post The State of Internal Communications in 2026 appeared first on PR Daily.
Including Meta, TikTok, Instagram and more. Welcome to a new week of updates. Meta is facing a lawsuit from the Consumer Federation of America, which claims the company allowed scam ads to spread across Facebook and Instagram and profited from them. The lawsuit argues Meta knowingly let the ads continue despite publicly saying it was […] The post Social media updates and new features to know this week appeared first on PR Daily.
Translating complex messages into clarity. Melissa Tizon, chief communications officer at Providence Health & Services, received a phone call at 11 p.m. She ignored it the first time. “I thought it was a butt dial,” she said. “But then (they) called again, so I knew that I should probably pick this up.” On the other […] The post When CrowdStrike failed, this communicator eased the chaos at Providence Health appeared first on PR Daily.
Plus: Misinformation swirls around White House Correspondents’ dinner shooting; Adidas makes hay of marathon record smash. In the early days of tech adoption, many companies will heavily subsidize their products to encourage sampling. During the early days of Uber, for instance, the company gave rides at a loss just to get people to try the […] The post The Scoop: The cheap all-you-can-eat AI buffet may be coming to an end appeared first on PR Daily.
What happens when good writing is called AI? Jennifer Farr is senior account director, public relations, at Earnscliffe. I recently pitched an op-ed to a top-tier Canadian publication. When the topic was approved and the draft was shared, I assumed the next step would be to refine it based on feedback from the outlet. Instead, […] The post My op-ed was flagged as AI. It wasn’t. appeared first on PR Daily.
Insights from the closing keynote of Ragan’s Employee Communications and Culture Conference. A big part of an internal communicator’s job is embracing and encouraging two-way dialogue. But what’s not talked about as much is how to handle disagreements. During her keynote address at Ragan’s Employee Communications and Culture Conference in Boston, Julia Minson, professor of […] The post Why you want more disagreement in the workplace appeared first on PR Daily.
Plus: Quince is under fire for copyright infringement in social ads; Microsoft explains new direction for Xbox. Three major companies made workforce moves this week. In a leaked memo, Meta said it plans to cut about 10% of its staff, or roughly 8,000 jobs, while also eliminating thousands of open roles to offset heavy AI […] The post The Scoop: Nike, Meta and Microsoft detail top priorities as they slash jobs, offer early retirement appeared first on PR Daily.
Here’s what you missed in Boston. This week, communicators from across industries gathered in Boston to tackle some of the biggest challenges facing employee comms today. Discussions ranged from how comms can shepherd employees through AI adoption to manager enablement and culture building. Here are some of the biggest takeaways from the conference’s speakers. Caroline […] The post Top takeaways from Ragan’s Employee Communications and Culture Conference 2026 appeared first on PR Daily.
How PR pros can create narratives that influence behavior. Whether a company is refreshing its logo, launching a new product or announcing a leadership change, storytelling is a powerful strategy for helping the public comprehend what’s happening. Narrative, when done right, shapes how consumers interpret reality. It guides perception, builds belief and influences behavior. Raw […] The post The 3 elements behind every effective story appeared first on PR Daily.
Steal these change management techniques. The announcement that long-time Apple CEO Tim Cook would step aside wasn’t a shock, exactly. But the exact timing was a well-kept secret until the company posted a press release Tuesday announcing Cook would step back into the role of executive chairman in September, while John Ternus, senior vice president […] The post What communicators can learn from Apple’s CEO transition announcement appeared first on PR Daily.
It starts internally first. When an organization rebrands after a period of growth, internal teams must be on the same page first or the whole project is at risk of failure. Internal adoption determines whether a brand actually changes and modernizes, said Courtney Tolbert, vice president of marketing at Continental Battery Systems. The company recently […] The post 3 fixes for a splintered brand appeared first on PR Daily.
Plus: Incoming Apple CEO leans on connection to Steve Jobs; Trump tells companies they’ll be ‘remembered’ for not taking tariff refunds. Nike is taking heat after a running ad in Boston didn’t land for everyone. The company put up a large window sign at one of its stores ahead of the Boston Marathon that read: […] The post The Scoop: Nike admits misstep, replaces running ad after Boston Marathon backlash appeared first on PR Daily.
You must define your voice before you can scale. Communicators need to stop thinking about brand voice in AI as an open, blank slate, said Susan Oguche, former EVP and chief communications officer for the Cavaliers Operating Company, during Ragan’s AI Horizons Conference. “Please upload documents. Don’t just go in there and prompt blind,” Oguche […] The post 4 essentials for protecting brand voice in AI outputs appeared first on PR Daily.
The time to be brave is now. The public is growing skeptical of organizations that claim to do good. Whether it’s Jeffrey Epstein’s correspondence with the Gates Foundation, Elon Musk’s charitable foundation amassing $14 billion in assets despite giving away very little, or nonprofits backing down from their stated goals following the Trump administration’s threats […] The post How nonprofits can win back the public’s trust after repeated scandals appeared first on PR Daily.
Stop focusing on the wrong metrics. By focusing on the wrong media relations metrics, communicators miss an opportunity to prove their impact. Liz McGee, global head of leadership external communications and reputation at PwC, said how teams use measurement can sometimes fall short. She will be speaking on the topic in June during Ragan’s PR […] The post Differentiating between strategy- and value-based measurement appeared first on PR Daily.
Including TikTok, X, Facebook and more. Welcome to a new week of updates. TikTok says its U.S. joint venture has now received a formal security infrastructure certification, meaning an independent third party has verified that its data protection systems meet major industry standards. Essentially, TikTok is trying to prove, with outside verification, that U.S. user […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: An employee’s LEGO brainchild makes international waves; the question of gas prices. We’ve been seeing a lot of restaurant CEOs in the news. Most infamously, McDonald’s CEO went mega-viral for taking a little bite of their new Big Arch sandwich. But he’s not the only one. The New York Times delved into when we […] The post The Scoop: When to call in the CEO appeared first on PR Daily.
The challenge for interviewers is distinguishing between candidates who sound ready — and those who will become ready under pressure. David J. Chamberlin is the managing director of the Strategic Communications Advisory Team at Orrick. Early-career candidates have never sounded more prepared. That may be a hiring risk. They arrive with structured answers, polished language […] The post AI has changed entry-level hiring. Most interviews haven’t. appeared first on PR Daily.
Take a diagnostic approach to diagnosing spokesperson failure and match the right person with the right moment. Strong spokespeople don’t just magically appear. They’re cultivated by communicators with intention and understanding. It’s all too common for organizations to treat spokesperson performance as a personality trait or default to the most senior leader in the room. […] The post 2 strategic choices that shape spokesperson success appeared first on PR Daily.
Finding the right intranet platform has never been more critical — or more complex. The post How to Choose the Best Intranet for Your Organization appeared first on PR Daily.
The real impact of AI on intranets isn’t replacement — it’s exposing a deeper challenge most organizations haven’t solved. Yes, but not for the reasons most teams think. Your intranet matters because it’s the only place where three distinct HR and communication jobs come together: helping employees find answers (pull), delivering messages they wouldn’t search […] The post Does your intranet still matter in an AI-first workplace? appeared first on PR Daily.
Plus: Drive-through chatbots arrive at Dairy Queen; Yale blames itself for the growing mistrust in higher education. A federal jury has determined that Ticketmaster and its parent company, Live Nation, have been operating as a monopoly in violation of federal and state antitrust laws. Live Nation, however, doesn’t believe this means the show’s over. “The […] The post The Scoop: Live Nation vows to keep fighting after antitrust ruling appeared first on PR Daily.
See the speakers and topics that will be the talk of the town. The post See the agenda for the PR Daily Conference, coming to Brooklyn in June appeared first on PR Daily.
Know when a colleague is ready to get in front of the camera. Just because an executive is charismatic on Zoom doesn’t mean they should be the one answering questions on national news. The same goes for a business leader who has all the numbers and grasps all the facts. Charm and knowledge are great […] The post 4 qualities every effective spokesperson must possess appeared first on PR Daily.
Knowing when and how to shift focus makes the difference. When United Airlines’ social team built a campaign around Oct. 3, better known online as “Mean Girls Day,” the entire campaign was approved and ready to launch. “But then this little artist known as Taylor Swift announced she was releasing new music that same day,” […] The post Inside United Airlines’ ‘Mean Girls Day’ campaign and the pivot that made it work appeared first on PR Daily.
Communicators sound off on the here today, gone tomorrow fads of the moment. PR is as susceptible to the trend cycle as any other industry. Some of these wind up becoming hallmarks of the industry, such as the rise of influencers and independent media. Others are flashes in the pan, ultimately fading into obscurity. On […] The post The most overrated PR trends today appeared first on PR Daily.
Even well-crafted messages often fail to land, and critical information gets lost in the noise. The post The Attention Crisis: Why Your Internal Comms Aren’t Landing appeared first on PR Daily.
When communication keeps missing the mark, the real problem might be hiding in plain sight. Most internal communications don’t fail because of bad messaging. They fail because employees never see them. For deskless workers, those in the field, on job sites or constantly on the move, important updates aren’t just overlooked. They’re completely inaccessible. Buried […] The post If they can’t access it, it doesn’t exist: Rethinking comms for the deskless majority appeared first on PR Daily.
Plus: DoorDash PR lead gets defensive in comments; Roblox addresses new safety features. More than 2,500 actors, writers and directors are publicly opposing a proposed $110 billion merger between Paramount and Warner Bros., warning it could reshape the entertainment industry in ways that limit creativity and competition. In an open letter, the group voiced “unequivocal […] The post The Scoop: Hollywood bands together to oppose Paramount-Warner Bros. deal in open letter appeared first on PR Daily.
Simple stories are more effective. Communicators are often asked to explain complicated ideas. In these cases, clarity matters more than a technical explanation. If your audience doesn’t understand the message quickly, you’ve already lost them, said Amanda Russo, director of communications at the Crypto Council for Innovation at Ragan’s Future of Communications Conference. She shared […] The post If your audience doesn’t get it, your message will fail appeared first on PR Daily.
Sometimes more smoke can help companies detect a fire. From moments of pride to frustrations with the boss, younger employees are sharing their work experiences online for everyone to see. This trend is giving consumers a raw look into how companies operate behind closed doors, altering their perceptions along the way. New research from the […] The post How to make the most of young employees sharing work experiences online appeared first on PR Daily.
Including X, YouTube, TikTok and more. Welcome to another week of updates. X announced another large-scale cleanup of fake and spam accounts, but this one is more aggressive than previous attempts. The company’s head of product, Nikita Bier, recently posted on the platform that X is now eliminating 208 bot accounts per minute. The company […] The post Social media updates and new features to know this week appeared first on PR Daily.
Messages stop landing when personal impact is missing. Organizational change is forcing comms teams to rethink how they guide employees through acquisitions, leadership shifts and restructuring. Jessica Pantages, vice president of corporate marketing at Egnyte, said top-down emails or large staff messaging no longer meets the moment. She’ll be speaking on the subject at Ragan’s […] The post Creating a ‘shared understanding’ around change comms appeared first on PR Daily.
Explore the surprising forces — from smarter tools to trusted voices — that are transforming how organizations communicate with their people in 2026. If you’ve been working on your internal comms strategy, you’ve probably already felt it — internal communicators are stretching in every direction. The expectations are higher, timelines are tighter and somehow inboxes […] The post Six internal comms trends every communicator should know in 2026 appeared first on PR Daily.
Plus: NYC mayor celebrates 100 days in office; in-person social groups are the hot new marketing frontier. Elon Musk, owner of X and prolific poster, now has a verified TikTok account with a single video. “I mean, we gotta be excited about the future!” Musk enthuses in the video’s intro. “We’ve got to do things […] The post The Scoop: Elon Musk strikes a hopeful tone with new TikTok account appeared first on PR Daily.
Moving from messenger to strategist. Mary Olson-Menzel is the founder and CEO of MVP Executive Development and co-founder of Spark Insight Coaching. Michelle Powers is a fractional chief of staff. There’s a moment in every communications leader’s career when the role shifts. You shift from shaping messages to shaping decisions. You’re in the room earlier. The […] The post The CEO whisperer: How comms leaders become the most trusted voice in the room appeared first on PR Daily.
If your first indicator of a crisis is the media, it’s already too late. UP NEXT spotlights the perspectives of IPR NEXT members as they drive the future of communications with purpose and impact. Learn more about IPR NEXT, the Institute for Public Relations’ membership community for emerging leaders. Katie Michel is insights manager at Fullintel. There’s a […] The post TikTok, Threads and the new disinformation pipeline appeared first on PR Daily.
A better framework for internal communication success. Success in internal communication isn’t defined by how much you send or how many channels you push the messaging to. It’s defined by employee behavior and what changes because of it. For years, communicators have relied on familiar metrics (open rates, click-throughs, intranet views) to measure performance. But these numbers only tell part of the story. They show activity, […] The post Stop measuring activity and start measuring impact appeared first on PR Daily.
Plus: The power of talking politics; the NFL under fire. Problems keep piling up at airports. After dealing with long security lines due to a lack of government funding, travelers are now facing higher fees. In recent days, several major airlines from Delta to American to JetBlue have hiked the price of checked baggage. And […] The post The Scoop: Airlines explain the reason for higher baggage fees appeared first on PR Daily.
Use AI mindfully, but don’t outsource your thinking. Laura Mansfield is a brand journalist with a passion for storytelling. A senior vice president of public relations at Tombras, Mansfield leads public relations for regional, national and global clients. Day to day, she works at the intersection of storytelling and business results, guiding teams on media […] The post How to use storytelling to stand out in a content-saturated world appeared first on PR Daily.
How companies can build credibility in a time of skepticism. If people don’t trust a map to provide accurate directions, they won’t use it. If they don’t trust their partner in a marriage, the relationship probably won’t last. Many things rely on trust to survive. Without it, they fall apart. Brian Henry, SVP and CCO […] The post Want to earn trust? The strategy is simple. appeared first on PR Daily.
Sorry about the em dash. Really. AI is beginning to lose some of its shine in the public eye. Some brands have begun labeling their social media and ad content as AI-free to avoid accusations and backlash. Indeed, a 2024 study found that readers preferred content labeled as “human-generated” by 30% over content labeled as […] The post 4 reasons your writing accidentally sounds AI-generated (and how to fix it) appeared first on PR Daily.
Are you using generative AI effectively in PR and communications — or are governance gaps and misinformation risks putting your credibility at risk? The post PR, Media & Communications Industry Report appeared first on PR Daily.
Implications of the Meta/YouTube court decision for PR pros. A recent court decision holding social media platforms accountable for addictive models could mark a turning point for the industry as well as for the communicators who rely on it. A jury in Los Angeles found that Meta and YouTube were liable for designing social media […] The post A landmark ruling is reshaping social media. Communicators should pay attention. appeared first on PR Daily.
Plus: Patagonia strongly opposes USFS relocation; brands are adopting ‘no AI’ disclosures for ads. McDonald’s CEO Chris Kempczinski is seeking redemption — and not taking himself too seriously — in a new interview where he talks about that viral Big Arch video, McDonald’s customers and how the company sources food. And boldly, it’s a video […] The post The Scoop: McDonald’s CEO humanizes himself in new video interview appeared first on PR Daily.
How to respond during a crisis when the facts are fuzzy. Speed is generally treated as the top priority in a crisis. But responding too quickly without clear facts can make a bad situation worse. Instead, a brief acknowledgment that information is still being gathered can prevent confusion, reduce speculation and protect credibility, speakers said […] The post Why ‘we don’t know yet’ may be your best crisis response appeared first on PR Daily.
Are your internal newsletters driving real engagement — or just adding to inbox noise? The post The Modern Internal Newsletter appeared first on PR Daily.
AI might seem like the perfect translation tool. But there are things it can’t ever understand. Erika Gaitan is senior account executive at Vanguard Communication. One area where AI still faces significant challenges is language, particularly when it comes to communicating effectively in non-English languages. As organizations increasingly use AI to translate and generate multilingual […] The post Lost in translation: Where AI falls short on culture appeared first on PR Daily.
Data means nothing if it doesn’t shape what you do next. Data is a great tool for helping communicators tell stronger stories. It’s most effective when it shows real human impact and guides overall content strategy, said Catenya McHenry, chief marketing and communications officer at St. Stephen’s Episcopal School. McHenry, who will be speaking this […] The post Turning engagement data into content that gets results appeared first on PR Daily.
Including Instagram, Snapchat, TikTok and more. Welcome to a new week of updates. Major social and tech platforms are warning that a key European Union rule allowing them to detect child abuse content has expired, creating legal uncertainty around how they can keep doing that work. Google, Meta, Snapchat and Microsoft recently issued a joint […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: Jamie Dimon releases his annual shareholder letter; OpenAI buys popular online talk show. Rapper Ye (formerly known as Kanye West) has drawn widespread condemnation for his comments on Hitler, slavery and a variety of other offensive topics. But right now, he’s trying to make a musical comeback, securing the marquee spot in the British […] The post The Scoop: Pepsi drops sponsorship of UK music fest after Ye added as headliner appeared first on PR Daily.
Communicators are finding that AI is not a cure-all. Ragan’s 2026 Communications Benchmark Report reveals a complex, nuanced picture of AI use among communicators today, among other hot-button topics in the industry. We’re giving you a sneak peek at the data before the executive summary is released at Ragan’s Employee Communications & Culture Conference, held […] The post AI is here to stay, but it may not be the comms productivity engine we were promised appeared first on PR Daily.
Most PR programs treat every placement as its own event. In an era where AI is building authority profiles from your organization’s entire body of work, that assumption is now dangerous. Doyle Albee is co-founder and managing partner at Prolexity PR. Every PR pro knows the feeling. You secure a feature in a top-tier publication, […] The post Your PR program is producing episodes. It should be building a franchise. appeared first on PR Daily.
Plus: Steal these PR ideas from Artemis II; Starbucks announces new tipping options. Hershey’s announced it will return to using real chocolate in all its candies by 2027. The move comes after weeks of sustained criticism from Brad Reese, grandson of the creator of the famed Reese’s Peanut Butter Cups. Chocolate fans had rallied to […] The post The Scoop: Hershey’s goes back to real chocolate after criticism from Reese’s grandson appeared first on PR Daily.
Clarity builds credibility. If your audience can’t quickly understand it, they won’t trust it, according to Karen Freberg of the University of Louisville. From social media to PR to crisis comms, if it’s happening in the real world, Karen Freberg has likely taught it, written about it or advised on it. A professor of strategic […] The post Why writing skills matter more than AI for the next generation of communicators appeared first on PR Daily.
GEO is taking over the PR industry. Here’s how professionals are adapting. The PR industry is thrilled with the advent of GEO — optimizing content and media coverage to appeal not to search engines or people, but to the LLMs which are increasingly part of the information ecosystem. Its reward of earned media and well-structured […] The post What communicators are changing for AI search appeared first on PR Daily.
Here’s how to translate AI’s thorniest questions into stories that illuminate rather than intimidate. Meiko S. Patton is an AI communications specialist at the United States Postal Service and an advisor for Ragan’s Center for AI Strategy. Artificial intelligence is advancing exponentially while public understanding remains stubbornly linear. Engineers debate alignment and model capabilities. Economists debate automation. Policymakers […] The post 4 ways storytelling can help communicators explain artificial intelligence appeared first on PR Daily.
Plus: Air Canada CEO announces retirement over French language controversy; Bluesky users revolt over AI. Iran’s Islamic Revolutionary Guard Corps has threatened to attack the Middle East outposts of a variety of American tech companies, including Nvidia, Microsoft, Apple, Google and many more, CNBC reported. “From now on, for every assassination, an American company will […] The post The Scoop: Iran threatens American tech giants with attack; most remain silent appeared first on PR Daily.
On the ground at New York Women in Communications’ Women’s History Month event. Last week, members of New York Women in Communications gathered in Manhattan’s Financial District for the organization’s annual Beverly Wettenstein Women’s History Month Event. The agenda covered a wide range of topics in the world of sports, hospitality and comms, and NYWICI […] The post Speak up and stand out: The keys to succeeding in a crowded comms landscape appeared first on PR Daily.
Are you reaching every frontline worker effectively — or are important updates getting lost across shifts, roles and devices? The post Welcome to Your Frontline Comms Toolkit appeared first on PR Daily.
AI is making it practical to analyze large volumes of employee and customer comments, transcripts and open-ended survey responses. Mike Prokopeak is director of Communications Leadership Council learning, community and content. Most communicators know that qualitative feedback matters. The challenge is scale. They haven’t had the tools to use it effectively … until now. In a recent learning session […] The post How communicators can get the most out of qualitative feedback appeared first on PR Daily.
Stop saying what sounds good. Start saying what’s true. Companies often try to build employer brands by highlighting what leadership says. Microsoft took a different approach by showing what employees actually experience. They did this by grounding their messages in reality and dropping overly promotional statements, said Jen Crum, director of marketing and communications for […] The post What Microsoft got right about employer branding appeared first on PR Daily.
Including LinkedIn, Instagram, Snapchat and more. This week’s updates include tons of new ad options. Instagram, TikTok, Snapchat and Pinterest have all added new ways to promote ads around cultural moments or big events, which should help visibility and reach. Let’s take a closer look at some other developments and see how they can help […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: Politico’s new global editor-in-chief leans into innovation; Google leader uses social media to talk politics. A few days ago, KitKat found itself at the center of a real-life candy caper. More than 12 tons of KitKat bars, around 400,000, were stolen off a truck in Europe just ahead of Easter. Yes, an actual chocolate […] The post The Scoop: KitKat takes a playful approach in response to chocolate heist appeared first on PR Daily.
From manager enablement to video storytelling that employees want to watch. No business can succeed without buy-in and dedication from its employees. That’s especially true at Fortune 500 companies, which frequently manage tens of thousands of workers across diverse functions with varying needs. At Ragan’s Employee Communications & Culture Conference, held in Boston April 21-23, […] The post How Fortune 500 communicators are rethinking employee communications and culture appeared first on PR Daily.
Insights from Linda Findley at Page’s Spring Seminar 2026. During the Page Spring Seminar 2026 in New York City last week, Linda Findley, CEO of Sleep Number, told the audience that her journey from communications practitioner to the top of the C-suite challenges the assumption that comms is a support function. She argued that in […] The post Sleep Number’s Linda Findley on her rise from communicator to CEO appeared first on PR Daily.
Plus: Reddit reassures users in verification change; Meta and YouTube found liable in social media case. After a deadly crash involving an Air Canada Express flight earlier this week, CEO Michael Rousseau recorded a public video to express condolences. There was nothing wrong with his message except that it was only in English. The video […] The post The Scoop: Air Canada is required to offer bilingual services. Its CEO doesn’t speak French. appeared first on PR Daily.
Join us on April 1 for a FREE webinar where we move beyond the noise of 2026 predictions to provide a guide for the next era of the digital workplace. The post 2026 Internal Communications Trends: Four Strategies to Activate in Q2 appeared first on PR Daily.
Not every trend needs your brand’s voice and jumping into all of them can backfire. Natalie Calvo, head of social media at Prologis, has built a path into social media that was shaped by curiosity. Torn between interests like economics and chemistry, Calvo chose communications as a way to explore both, building a career rooted […] The post Prologis’ head of social on why people-first beats brand-first appeared first on PR Daily.
Thinking about crisis in high visibility moments. A CEO reaches for a souvenir at a tennis match and snatches the hat from a kid. It’s quick, but someone captures it on video. Within hours it’s everywhere. What seemed minor in real time suddenly becomes a reputational issue, replayed and picked apart online. Smartphones have erased […] The post How to prep for unscripted scenarios in public appeared first on PR Daily.
GEO has made earned media sexy again, but there’s a problem. There are fewer and fewer journalists every day to create those earned media stories. Which means their inboxes are bursting with pitches. Unfortunately, journalists report that the vast majority of these pitches aren’t helpful at all. In fact, about half (47%) of respondents to […] The post Journalists want your help, but say most pitches miss the mark appeared first on PR Daily.
Plus: OpenAI ends Sora abruptly; DoorDash launches relief program for drivers. A couple weeks ago, Grammarly apologized for and disabled its Expert Review AI feature that mimicked prominent writers without their permission. The whole thing sparked a lawsuit. Now, the company’s CEO Shishir Mehrotra is defending the idea behind the tool on The Verge podcast […] The post The Scoop: Grammarly CEO defends tool that cloned journalists in podcast interview — with host who was cloned appeared first on PR Daily.
3 ways to start building visibility today. If PR pros want to be seen, trusted and promoted, they need to build their own visibility and brand with greater intention. “Your reputation isn’t what you intend, it’s how people see you when you’re not in the room,” Lorraine K. Lee, founder of RISE Learning Solutions, said […] The post Take control of your personal brand by showing up appeared first on PR Daily.
Here’s how to build a predictive pitch probability model. Katherine Caraway is the director of earned media at Intero Digital. If your answer to media saturation is “pitch more,” I have some bad news: You’re not stacking your odds that someone will reply. You’re torching your sender reputation. In a saturated inbox, the real KPI […] The post Stop sending more PR pitches. Use GEO to predict which ones will land. appeared first on PR Daily.
The stakes are no longer confined to brand metrics. Social listening is actively shaping how leaders operate and respond under pressure. “Executives I’m speaking with are really focused on brand reputation and crisis monitoring, all captured by social listening,” said Nicole van Zanten, co-president and chief growth officer at ICUC Social. The stakes are no […] The post Social listening is now a leadership imperative appeared first on PR Daily.
Speaking in dollars and cents creates stronger buy-in. The fastest way for communicators to lose internal buy-in is failing to connect their story to the organization’s bottom line. To truly influence decisions, comms teams need to speak the language of finance. This is a challenge Mari Considine, chief brand and marketing officer at Acenda Integrated […] The post The language gap costing comms teams influence appeared first on PR Daily.
Including X, Meta, Facebook and more. This week, X has created an option to downvote replies. The goal is to personalize feeds but it may also have some negative effects. More on that below. Let’s see how these updates can be most beneficial to you and your social strategy. X X users will now able […] The post Social media updates and new features to know this week appeared first on PR Daily.
Plus: Air Canada’s response to crash tragedy; Samsung refrigerators now show ads — and some customers are mad. Pinterest CEO Bill Ready has taken a clear and unequivocal stance: Governments should prohibit social media use by children under 16. “Our industry has had years to mitigate these harms, but has time and again failed,” Ready […] The post The Scoop: Pinterest CEO writes op-ed advocating for under-16 social media ban appeared first on PR Daily.
Context, credibility and creation work as an integrated system, with research informing each part of the system. UP NEXT spotlights the perspectives of IPR NEXT members as they drive the future of communications with purpose and impact. Learn more about IPR NEXT, the Institute for Public Relations’ membership community for emerging leaders. Brandon Eigenman is founder & chief […] The post How to bridge research to practice: A playbook for emerging communications leaders appeared first on PR Daily.
“When the worst consequence of speaking your mind is a dip in your stock price, that’s not a limitation on free speech. That’s a remarkable luxury.” Dustin Siggins is founder of Proven Media Solutions. The Iran war was a stark reminder to members of my team that the entire communications industry can’t exist in Iran — […] The post ‘No free speech, no PR’: what communicators are saying now appeared first on PR Daily.
Plus: Polymarket plays it safe; the power of quirky backstories; the general public’s mistrust of AI in branded content. Accusations of sexual abuse made against the late labor leader and civil rights activist Cesar Chavez have left many reeling. The fallout has been swift. Some cities and states have canceled their celebration plans for Cesar […] The post The Scoop: Organizations attempt to remove the bad from the good in Cesar Chavez’s legacy appeared first on PR Daily.
Vintage photos and historical rigor are key to social media and media relations strategies. Record snowfall was expected. The social media team at John Deere reached out to Neil Dahlstrom with a simple question: What do you have for us? As the branded properties and heritage manager, Dahlstrom went to the archives he manages to […] The post John Deere’s archives are powering its modern-day marketing appeared first on PR Daily.
Couldn’t attend Ragan’s Social Media Conference — or want a smart, concise recap of what everyone was buzzing about? The post Free webinar: Key Takeaways From Ragan’s Social Media Conference appeared first on PR Daily.
From crisis response to health policy messaging, Rebecca Fuller Beeler of the American Academy of Family Physicians shares how curiosity and pattern-spotting help communicators turn chaos into clarity. Rebecca Fuller Beeler, vice president of integrated marketing communications at the American Academy of Family Physicians, has built a career on connecting dots others might miss. From […] The post Making complexity feel simple: Using curiosity and pattern-spotting appeared first on PR Daily.
Stop launching campaigns. Start changing systems. When most communicators think of social impact campaigns, they might imagine check-writing, sponsorships or a few social posts tied to an awareness moment. Honor Through Action, a recent initiative from USAA, is going deeper. Instead of only monetary aid, the campaign is trying to change the systems that create […] The post 3 lessons from USAA on building campaigns that actually change behavior appeared first on PR Daily.
Plus: Orgs search for human-made standard; how Wired became cool again. In the midst of war with Iran, a dangerous, destabilizing and false rumor emerged: Had Israeli Prime Minister Benjamin Netanyahu died? Skeptics scrutinized images of his official addresses and claimed he had six fingers — a common tell for AI-generated videos. So when Netanyahu […] The post The Scoop: The new ‘proof of life’ is showing your fingers appeared first on PR Daily.