The Scoop: Malört made its bad flavor part of the brand experience

Plus: Pepsi apologizes, removes Threads post after backlash; brands respond to AI-generated creator ads. Chicago’s Jeppson’s Malört has turned its notoriously bitter taste into its biggest selling point. Rather than trying to make Malört seem more appealing, the brand embraced customer descriptions such as “fermented back sweat” and “moist dumpster residue” to reach new audiences, […]

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