How Southwest Airlines turned a retirement into 36 million social impressions

What brands can learn from its viral Father’s Day campaign. When Southwest Airlines Captain Jim Curtis flew his final trip before retirement, the moment was already sentimental. Then his daughter, First Officer Julia Curtis, joined him in the cockpit, turning the sendoff into a memorable Father’s Day story. The retirement flight, or “fini flight” in […]

The post How Southwest Airlines turned a retirement into 36 million social impressions appeared first on PR Daily.