From Barbie buzz to Barney at Heidi Klum’s Party: Mattel’s comms director on making moments matter

Casey McDonald of Mattel shares how to create buzz and build something worth paying attention to.  Casey McDonald helps shape the stories behind some of the world’s most iconic brands. As Mattel’s director of global communications, he leads communications across entertainment, gaming and corporate storytelling. McDonald played a key role in the record-breaking campaign for […]

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