The Scoop: Tinder’s rebrand goes deeper than just adopting a new voice

Plus: Brand lessons from the World Cup; why communicators shouldn’t shy away from hedging. For the first time in a decade, Tinder has rebranded. In addition to an updated look and feel, the popular dating app has also adopted a new voice. On LinkedIn, Tinder’s CMO Melissa Hobley described the tone as “Daring and witty, […]

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