5 types of media placements Greyhound used to change the conversation around bus travel

How the comms team went from reactive to proactive. When Karina Frayter joined Greyhound in June 2024, the company’s communications function wasn’t in a great place. The team was largely stuck playing a supportive role, responding to inquiries and helping with individual announcements. Comms was untethered from any underlying business objectives. To make matters worse, […]

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