How Visit Philadelphia turned 3,000 voicemails into 2 million impressions

How to create audience engagement that feels natural. When the Philadelphia Eagles snagged a trip to the 2025 Super Bowl, Visit Philadelphia gave fans a phone, a number to dial and a directive: Leave a message for the team. People immediately dialed in with encouragement, rival-team insults, actual bird sounds and a major promise. “One […]

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