The Scoop: BMW takes heat over its in-vehicle ‘Spider-Man’ activation

Plus: DoorDash adds storefront for awkward buys; New York Times pushes more video after search traffic decline. Some BMW owners were surprised to see Spider-Man dart across their car dashboards in a “brand experience” that’s helping promote the latest film. But so far, it has not gone well. The New York Post reports that the […]

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