4 ways communicators can prepare for post-midterm reputation risks

Stakeholders won’t buy ‘performative’ responses anymore. The 2026 midterms could bring new political pressure and stakeholder demands for companies, leaving comms teams to handle some tricky situations. Mara Hedgecoth, chief communications and marketing officer at APCO, anticipates a shift in what employees, customers and other stakeholders expect from companies, particularly when business and politics overlap. […]

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