Academy Sports and Outdoors’ omnichannel definition includes AI platforms

For Academy Sports and Outdoors, the term omnichannel no longer refers solely to the integration between a retailer’s website, mobile app and physical store; it now includes artificial intelligence (AI) platforms, such as the large-language models (LLMs) OpenAI’s ChatGPT and Google’s Gemini. And like integrating any other channel into the retailer’s operations, that means connecting […]

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