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Ad-supported streaming climbs while Instagram and YouTube chase the couch viewership
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Platforms are fighting over the biggest screen in your house… Yep, the one you use when you take a break from your phone. The numbers picked a side: Nielsen’s Q2 2026 Gauge has ad-supported streaming up 1.6% to 48.2% of total viewing. Broadcast dropped from 28.2% to 26.6%, even while carrying the NBA Finals and...
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