Adobe: AI-referred traffic to retail sites doubles in a year

Traffic from artificial intelligence (AI) sources to U.S. ecommerce websites more than doubled year over year in May 2026, according to data from Adobe Analytics. It found that AI-referred traffic to retail sites grew 138% year over year in May 2026. In addition, AI-referred traffic to those sites has grown 1,324% (more than 14x growth) […]

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