Albertsons Media Collective offers new measurement for advertisers

Albertsons Media Collective, the grocery-store operator’s retail media network, said it has launched what it calls “onsite incrementality measurement.” The retailer described the new offering as a way to provide “clear insight” into how onsite display media drives new sales. The retailer said the methodology for Albertsons Media Collective’s onsite incrementality measurement “uses test and […]

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