Amazon launches AI agent ‘Alexa for Shopping’

Amazon has released a new feature, Alexa for Shopping, serving as an artificial intelligence (AI) agent — combining its Rufus and Alexa+ offerings. Rufus is an AI assistant that Amazon released in 2024, later updating it with new features ahead of the 2025 holiday season. Meanwhile, Alexa+ is an upgraded version of Amazon’s Alexa voice […]

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