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Amazon opens its ads to creators and its doors to AI agents
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Everyone’s welcome on Amazon this week. Except the humans reading reviews. Mark August 10 in red: Sponsored Products campaigns start appearing off Amazon through Influencer Programme creators. Existing bids and budgets carry over, and you’re opted in by default. Your levers are campaign-level offsite settings, creator exclusions, and deny lists. On placements with no search...
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