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Amazon rents a shelf inside ChatGPT while everyone else builds walls
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The AI ad economy is speedrunning the entire history of the open web. Land grab first, bouncers second. Amazon brought its DSP to the party. As of today, advertisers can buy conversational ads inside ChatGPT, with Delta Vacations testing early. The pitch: Amazon’s shopping data plus near-zero DSP fees against The Trade Desk’s 15-20%. The...
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