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At PMI, culture and AI transformation go hand-in-hand

Thursday, July 30, 2026HRtechBotView original

Over the last decade, Philip Morris International has undergone a seismic transformation—with smoke-free products growing from comprising zero net revenue to more than 40% today. Fredric Patitucci, group chief people and culture officer, has ridden the wave of change along with the organization. “I’m a pure product of PMI,” says

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