Bero leverages relationships, ecommerce tech to grow B2B sales

Non-alcoholic beer brand Bero has grown its B2B sales, in part, by leveraging its team’s prior connections — and adding ecommerce technology into the mix. Declan Duggan, vice president of sales, told Digital Commerce 360 that because much of Bero’s team has worked on multiple beverage brands, the company made “a conscious decision at the […]

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