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Buyers are making up their minds, so meet them mid-decision
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Turns out the internet’s front page doubles as its fitting room. Lurkers before they leap: A fresh Reddit study with WPP surveyed 13,000+ users and found that 77% of Redditors hop across two or more communities before they buy. Why it matters: Most marketing playbooks chase awareness and buzz. But the actual yes-or-no moment happens...
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