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ChatGPT Ads levels up, X launches Ads MCP server, and the IAB tries to figure out who gets paid
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Sam Altman would like a word with your very real budget. Starting with the bidding: ChatGPT Ads added automated bidding, platform targeting for iOS, Android, and Web, plus one-day view-through conversions. It also expanded into Brazil and Mexico. Heads up, though: View-through conversions will pad your numbers. Separate them from click-through performance before you declare...
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