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ChatGPT ads reach Europe, but the audience is getting jumpy
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Nothing says confidence like launching an ad product in the world’s strictest privacy regime. ChatGPT’s continental drift: OpenAI has told EEA and Swiss users that ads arrive on Free and Go “later this month”. Targeting starts contextual only, using conversation topic, approximate location, device, time of day, language. Personalisation comes later, and only if users...
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