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ChatGPT Ads underdeliver, OpenAI’s ad revenue doesn’t, and Claude has a twin
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Great ad business. Shame about the ads. Impressions without intentions: Agencies testing ChatGPT Ads are getting clicks that go nowhere. One reported a 0.6% CTR against a usual 2%, at roughly $7 per click. Worse, platform click counts aren’t matching Google Analytics. Add UTMs, and treat any spend as research budget. Fair warning: geotargeting, custom...
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