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ChatGPT is building its own search index while your clicks disappear
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Netflix started by mailing out other studios’ DVDs. Then it made its own shows. OpenAI is running roughly the same play on search. The tell is in the experiment name. Research published by Peec AI found an OpenAI test called “prefer-index-over-serp-v3”, pitting its own index against third-party SERP results. They also mapped separate indexes for...
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