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ChatGPT owns standalone AI referrals despite Google’s domination, and its ads are going global
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The machines have opinions about you now. Best make sure they’re flattering. Start where the traffic is: Previsible’s 19-month study found Google’s AI Overviews and AI Mode drive more AI traffic than every LLM combined. Among the challengers, there’s really only one. ChatGPT carries 92.4% of standalone referrals. But winning ChatGPT is a moving target:...
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