Co-founder shares how Cotopaxi weighed pros and cons of omnichannel adoption

Having physical stores helps to unlock the essence of omnichannel retail, but not every multichannel offering is worth the investment, as a co-founder at Cotopaxi has shared with Digital Commerce 360. Apparel and outdoor gear retailer Cotopaxi began as a digitally native brand about 12 years ago. Since then, it has expanded to physical retail […]

The post Co-founder shares how Cotopaxi weighed pros and cons of omnichannel adoption appeared first on Digital Commerce 360.