David’s Bridal adds two AI platforms as shopping channels

David’s Bridal is now bringing its online storefront directly into popular artificial intelligence (AI) chat platforms to add new shopping channels. Shoppers can now browse and buy wedding gowns, bridesmaids’ dresses and other special-occasion attire via Microsoft Copilot and OpenAI’s ChatGPT. The in-app experience, which went live April 13, runs on Shopify’s new “agentic storefronts.” […]

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