Dell use case for agentic AI could revolve around search rather than commerce

At consumer electronics brand Dell, traffic from agentic artificial intelligence (AI) sources has grown in recent months, but with qualifiers. Breanna Fowler, head of global consumer revenue programs at Dell, told Digital Commerce 360 that for now, she is still “unimpressed” with agentic AI. There has been an uptick in traffic from agentic AI, she […]

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