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Demand during World Cup boosts sales at Soccer.com

Tuesday, August 25, 2026Abbas HaleemView original

Web-only merchant Soccer.com grew sales significantly in recent months, improving upon year-ago results leading up to, during and after the 2026 World Cup. From March 1 until the World Cup’s Group Stage began in the second week of June, Soccer.com saw a 40% year-over-year increase in revenue, according to Billy Lalor, director of consumer merchandising. […]

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