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Demand Gen gets new reach tools, but your YouTube subscribers might not deliver the same
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If Google had a favorite toy this week, it’d definitely be Demand Gen. And it added two new playthings to the box: Commerce Media Suite, that connects Demand Gen campaigns to retailers’ first-party data, and puts your ads in front of high-intent shoppers across YouTube, Discover, and Gmail. VTC optimization, which opens up view-through conversions...
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