Draco Diamond credits AEO, AI traffic trends ahead of Cyber 5

There was only a 2% increase in return on ad spend during the Cyber 5 in 2025 for Draco Diamond, according to founder Garrett McMartin. He told Digital Commerce 360 he couldn’t attribute the increase to the Cyber 5 “because it’s not enough of a move.” The Canada-based lab-grown diamond seller has “plenty of months” […]

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