Edible Brands navigates AI traffic, strategy in part by replatforming

Less than 10% of web traffic to Edible Brands’ websites comes from artificial intelligence (AI) platforms, according to Erica Randerson, chief digital officer of Edible Brands. Randerson told Digital Commerce 360 that Edible is looking at how its customers are finding the retailer. It’s also looking at how it shows up in more of these […]

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