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From Disney to Meta, ‘tokenmaxxing’ is exposing AI’s measurement problem

Tuesday, June 16, 2026HRtechBotView original

Disney has provided nearly 5,0000 product and tech employees access to an internal “AI Adoption Dashboard” that tracks use of Claude and Cursor, according to Business Insider. The tool includes request counts and token consumption and displays top users in a leaderboard-like format, leading some employees to begin “tokenmaxxing,” or

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