Gap launches AI marketing overhaul with Google Cloud, Zeta and Publicis Sapient

Gap Inc. is turning to artificial intelligence (AI) to streamline its marketing engine, aiming to deliver more relevant content and reduce friction across its ecommerce channels. In a June 22 announcement, the retailer said it’s working with Google Cloud, Zeta Global and Publicis Sapient on an AI-led overhaul of its marketing organization. The initiative will […]

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