Gemini referral traffic has grown so quickly, it’s lapped Perplexity

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Last year, Google was certainly feeling the holiday spirit. Something clicked for Gemini in December: Referral traffic surged 51%, then another 42% in January, per SE Ranking’s data across over 101,000 sites. Eight months of nothing, then this. The catalyst was Flash. Google’s final Gemini 3 release, which became the default="default" across the Gemini app...

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