GEO by Engine: How ChatGPT, Claude, Gemini, and Perplexity Really Decide What to Say

Wednesday, September 16, 2026Sonny SharpView original
Key Takeaways You already know what GEO is. You’ve read the definitions, sat through the LLMO comparisons, and seen the “AI search is changing everything” takes. What’s still missing from most of that content is GEO by platform: the actual, mechanical differences in how ChatGPT, Claude, Gemini, and Perplexity decide what to surface. Clients are […]