Neil Patel's Digital Marketing Blog

4/23/2026

Key Takeaways Search engine optimization (SEO) remains one of the most reliable ways to drive consistent, targeted traffic to your site.  That hasn’t changed.  What has changed, though, is the environment in which it operates. The difference now is that strong SEO doesn’t just help you rank on Google. It positions your content to be […]

4/22/2026

Key Takeaways AI is reshaping search, but one traditional SEO practice has held its ground: backlinks. A backlink in SEO is a link from another website that points to yours. These mentions across different websites help search engines understand how you fit into the overall picture of your industry, and sites that reference you repeatedly […]

4/21/2026

Key Takeaways According to Pew Research, 83 percent of U.S. adults watch streaming services, while only 36 percent subscribe to cable or satellite TV at home. In Q4 2025, 74.2 percent of all TV viewing was ad-supported, with streaming accounting for 45.6 percent of that share, the largest of any category, per Nielsen.  Ad dollars […]

4/20/2026

Key Takeaways The Ubersuggest Chrome Extension has seen some significant updates over the years, and the latest version is the most useful one yet.  You can download it here and install it in seconds.  The improvements go well beyond a simple refresh. Keyword research is faster, more intuitive, and built around how SEO professionals actually work. This post breaks down what […]

4/15/2026

Key Takeaways The Real Measurement Challenge CMOs Face The core challenge in figuring out how to measure marketing ROI is not a lack of data. Most marketing teams have more data than they can act on. The challenge is that the data they have mostly reflects activity, not impact. And the visibility gaps that matter […]

4/13/2026

Key Takeaways AI can write copy in seconds. So why does human-generated content still pull in 5.44 times more traffic than AI-generated content? Copywriting is about getting people to act. That’s a skill that still demands a human touch. Copywriting is different from content writing. Whereas content writing builds awareness over time, copywriting is built […]

4/10/2026

Key Takeaways Have you been tracking your target keywords, only to watch rankings hold steady while organic traffic falls?  You’re not imagining it.  According to SEOClarity, AI Overviews (AIOs) appear for 30 percent of U.S. desktop searches, and according to Ahrefs, that presence alone reduces organic click-through rate (CTR) for position-one results by 58 percent. […]

4/9/2026

Key Takeaways Your impression numbers look healthy. Your click-through rate tells a different story. For many paid search teams, this is the new reality. AI Overviews now appear at the top of Google search results for millions of queries, answering user questions before they ever reach the ads. Impressions hold steady or climb. Clicks get […]

4/8/2026

Key Takeaways Most marketing leaders know the challenge of marketing attribution well: you have dashboards full of data, but the numbers don’t reliably answer which investments are actually driving growth. The instinct is to search for a better tool, a smarter model, or a more accurate attribution system. But the organizations getting measurement right have […]

4/1/2026

Key Takeaways Your marketing reports probably look fine. Traffic is up. Engagement is solid. Return on ad spend (ROAS) hits the benchmarks your team set last quarter. But here is the problem with why your marketing reports are inaccurate: the numbers that look best are often the ones least connected to actual business growth. Marketing […]

3/30/2026

Key Takeaways If you’re not getting views on your LinkedIn posts, you’re losing business. How do I know that? LinkedIn is where buyers vet your credibility and compare options before they ever book a call. The platform has become a powerful lead-gen engine. That’s why LinkedIn can be your highest-leverage channel in B2B, where 89 […]

3/25/2026

Key Takeaways Keyword optimization is a core part of most digital marketing strategies. While it is a pillar of good SEO, it can backfire if keyword cannibalization sneaks in. Repeating keywords across multiple pages turns those pages against each other in search results. Because Google doesn’t know which one to prioritize, they both lose ground. […]

3/19/2026

Key Takeaways Customer lifetime value (CLV) is the revenue a customer is likely to generate over their entire relationship with your business. In marketing, it’s one of the few numbers that tells you whether your growth is sustainable. A campaign can hit its numbers and still lose money, but if you’re only measuring clicks or […]

3/17/2026

Most advice on generative engine optimization best practices starts in the same place: find the prompts people are using with AI tools, track which ones give your brand visibility, and build content around the highest-volume queries. The problem? That data is largely estimated. Generative engine optimization (GEO) is still new enough that the infrastructure to […]

3/17/2026

Key Takeaways Do you want to skip the read and get right to my top pick? The best blogging platform for most people is WordPress with Bluehost.  If you want to start a blog today, picking a reliable blogging platform should be your top priority. The thing is, different platforms work for different needs and goals.  Most people underestimate […]

3/3/2026

If you’re trying to figure out how to use AI for graphic design without wrecking your creative process, you’re asking the right question.  This is about removing friction, not replacing designers. AI tools now live inside Figma, Adobe, and most product workflows. They generate layouts, draft UX copy, suggest components, and summarize research in seconds. Teams that ignore this […]

3/2/2026

If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy lists of “best running shoes” or “mortgage rates NYC” that we built entire careers around? Those are fading out. Now, it’s a wall of text that sounds like someone rambling into their phone while driving. You see stuff […]

2/27/2026

Online reputation management (ORM) is the practice of monitoring and improving (when necessary) how your brand is perceived on the internet. In practice, this means responding to negative reviews, suppressing negative search results or comments, and addressing any misinformation about your company. There are a lot of misconceptions about online reputation management. Some people think […]

2/24/2026

Inbound marketing is a method of growing your business by building lasting relationships with consumers, prospects, and clients through “pulling” tactics such as SEO, content marketing, social media, video marketing, and more. These practices inherently build more trust than outbound “awareness style” marketing and, as a result, create 54% more leads. What’s even more interesting […]

2/20/2026

Wikipedia is a fascinating experiment. It’s a community-built encyclopedia that’s always in motion. It runs on volunteer energy and openly shared infrastructure, and it’s closer to an open-source project in how it’s built than a traditional encyclopedia book. Anyone can write, edit, and debate what belongs on a page. And that’s the twist. The “truth” […]

2/19/2026

Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms. While most marketers are familiar with ChatGPT, Google has been advancing its own AI capabilities in parallel, including the relaunch of Bard as Gemini and the steady rollout of AI-assisted features across Google Play. […]

2/11/2026

While the growth of artificial intelligence (AI) and global conveniences like Amazon has been a great thing for society, there’s still an undercurrent of people returning to a local, more personal-feeling shopping experience. But this “return to local” doesn’t change the fact that we still live in an internet age. Enter local search engine optimization […]