Inside ChatGPT’s Source Preferences: What Query Fanouts Reveal About AI Discoverability

Key Takeaways Most marketers optimizing for AI search visibility are focused on the wrong layer. They are tracking citations, which is the output. What they should be studying is fanouts, which is the input that determines whether a citation is even possible. A new analysis of five million query fanouts from ChatGPT, Perplexity, and Grok […]