Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React

Key Takeaways  Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as much as 60 percent over the past two years. That is not a temporary dip from an algorithm update. It is a directional change in how audiences find and consume content online.  The driving force is […]