Google Search Is Becoming AI Search: What This Means for Your Brand

Key Takeaways Is Google Search still “search” at all? At Google I/O 2026, Search VP Liz Reid said it plainly: “Google search is AI search.” That’s not a product update. That’s a declaration that the platform has fundamentally changed what it is and what it does. For marketers, the implications are significant. However, they’re not […]