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Google rewires its links, rewrites parasite SEO, and hands you two October deadlines
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Google’s had the kind of week that makes your rank tracker sweat and your calendar fill up fast. Anti-scraping era, activated: Google confirmed it’s rolling out google.com/goto passthrough URLs across search results, now near 100% coverage. Those links can’t be decoded, so third-party tools must follow redirects. Expect turbulence in your SERP data. Parasites, evolved:...
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