Google tightens its grip on three fronts, ChatGPT turns on cost-per-action

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Give your data a sniff. Does it smell off to you? Your ads history has an expiry date: Google Ads will start deleting sub-monthly reporting data older than 37 months from June 2026. Hourly, daily, and weekly performance records: Gone. Monthly and annual data survives for 11 years, but reach and frequency metrics get a...

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