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Health, luxury, and longer searches: what platform data says about your audience
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Snapchatters are super health conscious: A new study from Snap found that 95% of its users have an active interest in health and wellness. And they’re 1.2x more likely to purchase health products than non-Snapchatters. On top of that, 58% use social channels to research complex health topics, and 61% use them to compare brands...
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