How a fragrance brand is rewriting the rules of beauty storytelling 

Brands lose credibility the moment they start chasing culture instead of showing up authentically within it, according to Shereen Besselle of KAYALI. Shereen Besselle, marketing director at KAYALI, brings more than 15 years of experience in beauty and consumer packaged goods. Besselle leads integrated marketing strategies across brand, digital, retail and social, with a focus […]

The post How a fragrance brand is rewriting the rules of beauty storytelling  appeared first on PR Daily.